At a Glance
- Tasks: Drive performance marketing and unlock growth through data analysis and partnership engagement.
- Company: Join Footballco, the world's leading football media company for the next generation of fans.
- Benefits: Competitive salary, dynamic work environment, and opportunities to shape the future of football media.
- Other info: Join a diverse team and enjoy excellent career growth opportunities in a fast-paced industry.
- Why this job: Be at the forefront of football media, influencing millions and driving real impact.
- Qualifications: Experience in affiliate marketing, strong analytical skills, and a passion for football.
The predicted salary is between 60000 - 80000 € per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
- Proven experience in affiliate, performance marketing and/or digital sales
- Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
- Demonstrable track record of building and growing commercial partnerships to drive revenue
- Good negotiation skills with confidence pitching and agreeing commercial terms
- Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
- Clear understanding of affiliate marketing mechanics and the wider marketing funnel
- Confidence in analysing and interpreting performance data to unlock growth
- Experience within sports, gaming or performance-led digital/social media publishing advantageous
All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Executive Head of Marketing in London employer: Footballco
At Footballco, we pride ourselves on being an exceptional employer that champions creativity and innovation in the dynamic world of football media. Our vibrant work culture fosters collaboration and growth, offering employees ample opportunities for professional development while engaging with a passionate community of football enthusiasts. Located at the heart of the sports industry, we provide unique advantages such as access to cutting-edge technology and a global network, making it an exciting place to advance your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the football media industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your achievements in performance marketing and partnership growth. Use data to tell your story and demonstrate how you've driven revenue in past roles. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into Footballco’s mission and values. Understand their audience and think about how you can contribute to building those football communities. Tailor your pitch to show how your experience aligns with their goals – they’ll love that!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Footballco. Keep an eye on new openings and get your application in early!
We think you need these skills to ace Executive Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Executive Head of Marketing. Highlight your experience in performance marketing and data analysis, as these are key for us at Footballco. Use specific examples that showcase your skills in building commercial partnerships.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about football and how your background aligns with our mission. Be sure to mention any relevant experience in sports or digital media that makes you a perfect fit for our team.
Showcase Your Data Skills:Since we love data-driven decisions, make sure to highlight your proficiency with CRM tools and performance metrics. Share examples of how you've used data to drive growth and improve partnerships in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, EPC, and LTV. Be ready to discuss how you've used these metrics in past roles to drive growth and improve partnerships. This shows you understand the data-driven nature of the role.
✨Tailor Your Pitch
Prepare a bespoke pitch deck that highlights your understanding of Footballco's value proposition. Use case studies from your experience to illustrate how you can translate data into compelling narratives that resonate with potential partners.
✨Showcase Your Negotiation Skills
Be prepared to discuss specific examples where you successfully negotiated commercial terms or improved CPAs. This will demonstrate your confidence and ability to drive revenue through effective partnership management.
✨Engage with the Brand
Familiarise yourself with Footballco’s content and community engagement strategies. Showing genuine interest in their mission and how they connect with fans will help you stand out as a candidate who truly understands the brand.
