At a Glance
- Tasks: Analyse performance data and drive revenue growth through affiliate partnerships.
- Company: Join Footballco, the world's leading football media company for the next-gen fans.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting environment with a focus on innovation and collaboration.
- Why this job: Be part of a dynamic team that shapes the future of football media.
- Qualifications: Experience in affiliate marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
Reporting to the Head of Business Development, this role will play a critical part in supporting revenue growth across our affiliate partnerships. This is a commercially exposed role. While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
What you’ll be doing:
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Highlight underperforming deals that need optimisation
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Growth & Partner Development
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
- Identify upsell opportunities including increased exposure & premium placements
What you have:
- Proven experience in affiliate, performance marketing and/or digital sales
- Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
- Demonstrable track record of building and growing commercial partnerships to drive revenue
- Good negotiation skills with confidence pitching and agreeing commercial terms
- Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
- Highly organised self-starter with the ability to prioritise multiple workstreams
- Clear understanding of affiliate marketing mechanics and the wider marketing funnel
- Confidence in analysing and interpreting performance data to unlock growth
- Problem-solving mindset with exceptional attention to detail
- Experience within sports, gaming or performance-led digital/social media publishing advantageous
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Affiliate Marketing Executive in London employer: Footballco
Footballco is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those passionate about sports and digital media. With a commitment to employee growth, we offer opportunities for professional development and the chance to engage with a global audience of football fans. Our collaborative environment encourages innovation and creativity, making it an ideal place for individuals looking to make a meaningful impact in the world of football media.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliate Marketing Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Footballco. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements in affiliate marketing. Use data and case studies to demonstrate how you've driven performance in past roles. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews like a pro! Research Footballco’s recent campaigns and partnerships. Be ready to discuss how you can contribute to revenue growth and bring fresh ideas to the table. Confidence and knowledge go a long way!
✨Tip Number 4
Follow up after your application! A quick email thanking the hiring manager for their time and reiterating your enthusiasm for the role can leave a lasting impression. It shows you're genuinely interested and proactive.
We think you need these skills to ace Affiliate Marketing Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Affiliate Marketing Executive role. Highlight your experience in affiliate marketing and performance analysis, and show us how you can contribute to our mission at Footballco.
Show Off Your Data Skills:Since this role is all about using data to drive growth, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to optimise campaigns or improve performance in your previous roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, EPC, and CVR. Being able to discuss these figures confidently will show that you understand the affiliate marketing landscape and can drive performance.
✨Tailor Your Pitch
Prepare a bespoke pitch deck that highlights your understanding of Footballco's value proposition. Use case studies and data to create compelling narratives that demonstrate how you can contribute to revenue growth.
✨Showcase Your Negotiation Skills
Be ready to discuss your negotiation experience. Think of examples where you’ve successfully improved commercial terms or built partnerships. This will highlight your ability to engage partners effectively.
✨Demonstrate Your Analytical Mindset
Come prepared to discuss how you’ve used data to identify upsell opportunities or optimise underperforming deals. Showing that you can analyse and interpret performance data will set you apart as a candidate who can unlock growth.
