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- Tasks: Drive revenue growth through data-driven affiliate partnerships and performance analysis.
- Company: Join Footballco, the world's leading football media company for the next generation of fans.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting career growth in a vibrant, inclusive workplace.
- Why this job: Be part of a dynamic team that shapes the future of football media and engages millions.
- Qualifications: Experience in performance marketing and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world's largest football media company and one of the largest digital media companies in sport globally.
About the Role
Reporting to the Head of Business Development, this role will play a critical part in supporting revenue growth across our affiliate partnerships. This is a commercially exposed role. While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
What you’ll be doing:
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Highlight underperforming deals that need optimisation
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Growth & Partner Development
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
- Identify upsell opportunities including increased exposure & premium placements
What you have:
- Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
- Demonstrable track record of building and growing commercial partnerships to drive revenue
- Good negotiation skills with confidence pitching and agreeing commercial terms
- Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
- Highly organised self-starter with the ability to prioritise multiple workstreams
- Clear understanding of affiliate marketing mechanics and the wider marketing funnel
- Confidence in analysing and interpreting performance data to unlock growth
- Problem-solving mindset with exceptional attention to detail
- Experience within sports, gaming or performance-led digital/social media publishing advantageous
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Affiliate Growth Manager — Data-Driven Partnerships in London employer: Footballco
Contact Detail:
Footballco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate Growth Manager — Data-Driven Partnerships in London
✨Tip Number 1
Get to know the company inside out! Research Footballco's latest projects, partnerships, and their approach to engaging fans. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your pitch. Highlight your experience in performance marketing and data analysis, and be ready to discuss how you've driven revenue growth in past roles. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Footballco team and ready to contribute to our mission.
We think you need these skills to ace Affiliate Growth Manager — Data-Driven Partnerships in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Affiliate Growth Manager role. Highlight your experience in performance marketing and data analysis, as these are key to what we’re looking for at Footballco.
Showcase Your Data Skills: Since this role is all about using data to drive growth, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to optimise partnerships or improve performance in previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, EPC, and CVR. Be ready to discuss how you've used these metrics in past roles to drive revenue growth. This shows that you understand the data-driven nature of the role.
✨Tailor Your Pitch
Prepare a bespoke pitch deck that highlights your understanding of Footballco's value proposition. Use case studies and data to illustrate how you can contribute to their affiliate partnerships. This will demonstrate your ability to create compelling narratives.
✨Show Off Your Negotiation Skills
Be prepared to discuss your negotiation experience. Think of examples where you successfully improved commercial terms with partners. This will highlight your confidence and ability to drive performance through effective partnerships.
✨Stay Organised and Prioritise
Demonstrate your organisational skills by discussing how you manage multiple workstreams. Share specific strategies you use to keep track of performance data and partner communications. This will show that you can handle the operational backbone of the role effectively.