Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.
About the Role
Footballco is looking for a Social Media Manager & Social Creative to lead the launch and growth of a new set of multi-sport social channels designed to engage an audience of young women and girls.
This role is a 12-month fixed-term contract.
You will be responsible for planning and publishing creativity-fused, social-first content specifically tailored for a UK female audience aged 18-34. You will also be the first port of call for commercial collaboration and content ideation in this space across the 2026/27 season.
TikTok, Instagram and YouTube are expected to be the channels this brand will reach an audience on. The role will require regular attendance in our London office/studio.
What you'll be doing:
- Content Ideation & Planning: Lead the creative ideation and planning of platform-native social content to ensure the channel's output stands out.
- Publishing & Optimisation: Handle daily social publishing, optimisation, and community management across YouTube, Instagram, and TikTok to maximise channel growth and audience engagement in the UK.
- YouTube Growth Strategy: Develop and execute tailored strategies specifically designed to drive YouTube channel growth, focusing heavily on short-form volume and long-form quality, with content optimised with video structure, custom thumbnails, and search-friendly captions.
- Crossover Audiences: A critical reason for this channel to fill a gap in Footballco’s channel portfolio of creating culture-first content (fashion, music, lifestyle) that reaches UK women who would identify as casual football fans, with football not necessarily a core part of their online identity.
- Production Collaboration: Plan and script long-form and short-form video content, arming the production and post-production teams with detailed briefs and insights to support efficient content shoots.
- Content Calendar Management: Manage a social planner to deliver high-quality audience and commercial content against key milestones. Identify crossover opportunities in the calendar (movie releases, fashion events, etc).
- Performance Analytics: Monitor content performance, analyse data using social tools, and share actionable insights to constantly refine future publishing and growth plans.
- Trend & Format Monitoring: Keep your finger on the pulse of social trends, platform updates, and emerging formats to keep our new channels leading the way with highly relevant content.
- Commercial Pitches: Be the content lead for ideation for pitches to clients/agencies where output will live on the new set of channels you’ll be primarily responsible for, whether integrated into existing IP or using as a platform to develop new IP.
- Partner Collaborations: Develop and deliver social content plans for commercial and non-commercial partners based around shared objectives, ensuring assets go live against deadlines.
What you have:
- Minimum three years’ experience planning and publishing audience-driven content on social media channels.
- Proven track record of growing audiences and driving strong engagement on relevant social platforms.
- Deep-rooted knowledge of culture crossover content across online platforms – music, fashion, TV, gaming… anything where passion, identity and fandom can overlap with sport.
- Good understanding of sports culture, fan communities, and the modern media landscape.
- Experience writing video scripts, content plans, and providing sharp, actionable feedback to production teams.
- Strong editorial judgement and the creative ability to react at pace to breaking news, viral trends, and cultural moments.
- Familiarity with social analytics tools (e.g. YouTube Analytics, Measure Studio) to pull insights and pivot publishing and content plans accordingly.
- Excellent copywriting skills and a sharp creative mind capable of producing content that genuinely engages and excites casual UK female sports fans organically.
- Ability to manage multiple deadlines in a fast-paced environment, keeping a calm, problem-solving mindset under pressure.
- A highly collaborative attitude with excellent communication skills, enabling you to work effectively with both on-screen talent and internal production teams.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Social Media Manager & Social Creative - Women's Football in City of London employer: Footballco
Footballco is an exceptional employer for creative individuals passionate about football and video production. With a vibrant work culture that encourages innovation and collaboration, employees have the opportunity to grow their skills in a dynamic environment while contributing to engaging content that reaches millions of fans worldwide. The company's commitment to employee development and its focus on producing high-quality, entertaining formats make it a rewarding place to work.
