At a Glance
- Tasks: Analyse performance data and drive revenue growth through affiliate partnerships.
- Company: Join Footballco, the world's leading football media company for the next generation of fans.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting career growth in a vibrant, inclusive workplace.
- Why this job: Be part of a dynamic team that shapes the future of football media and engages millions.
- Qualifications: Experience in affiliate marketing and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
Reporting to the Head of Business Development, this role will play a critical part in supporting revenue growth across our affiliate partnerships. This is a commercially exposed role. While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
What you'll be doing:
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Highlight underperforming deals that need optimisation
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Growth & Partner Development
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
- Conversion rates, AOV, EPC, revenue per placement, adding new placements into the reporting mix once launched
- Identify upsell opportunities including increased exposure & premium placements
What you have:
- Proven experience in affiliate, performance marketing and/or digital sales
- Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
- Demonstrable track record of building and growing commercial partnerships to drive revenue
- Good negotiation skills with confidence pitching and agreeing commercial terms
- Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
- Highly organised self-starter with the ability to prioritise multiple workstreams
- Clear understanding of affiliate marketing mechanics and the wider marketing funnel
- Confidence in analysing and interpreting performance data to unlock growth
- Problem-solving mindset with exceptional attention to detail
- Experience within sports, gaming or performance-led digital/social media publishing advantageous
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Affiliate Marketing Executive in City of London employer: Footballco
At Footballco, we pride ourselves on being an exceptional employer that champions creativity and innovation in the dynamic world of football media. Our vibrant work culture fosters collaboration and growth, offering employees ample opportunities for professional development while engaging with a passionate community of football fans. Located at the heart of the sports industry, we provide a unique platform for individuals to thrive in their careers, all while contributing to our mission of inspiring and entertaining millions globally.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliate Marketing Executive in City of London
✨Tip Number 1
Get to know the company inside out! Dive into Footballco's mission and values, and understand their audience. This way, when you chat with them, you can show how your skills align perfectly with what they’re all about.
✨Tip Number 2
Networking is key! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. Plus, it shows you’re genuinely interested in the company!
✨Tip Number 3
Prepare for the interview by practising common questions related to affiliate marketing and performance metrics. Use data from your past experiences to back up your answers. We want to see that you can turn numbers into stories!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Footballco team. Let’s get you that job!
We think you need these skills to ace Affiliate Marketing Executive in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Affiliate Marketing Executive role. Highlight your experience in performance marketing and any relevant data analysis skills. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about football and how your skills align with our mission at Footballco. Be genuine and let your personality come through.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to mention any tools or platforms you’re familiar with, like Salesforce or Google Analytics. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, EPC, and CVR. Being able to discuss these figures confidently will show that you understand the affiliate marketing landscape and can contribute to revenue growth.
✨Tailor Your Pitch
Prepare a bespoke pitch deck that highlights your understanding of Footballco's value proposition. Use case studies and data to create compelling narratives that demonstrate how you can drive performance and build partnerships.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data in previous roles to identify upsell opportunities or optimise underperforming deals. This will illustrate your problem-solving mindset and attention to detail, which are crucial for this role.
✨Engage with Passion
Football is at the heart of what Footballco does, so show your enthusiasm for the sport! Discuss your favourite teams, players, or recent matches, and connect that passion to how it drives your work in affiliate marketing.
