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- Tasks: Drive revenue growth through affiliate partnerships and performance analysis in the exciting world of football.
- Company: Join Footballco, the leading football media company for the next generation of fans.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Be part of a dynamic team that shapes the future of football media and engages millions.
- Qualifications: Experience in affiliate marketing and strong analytical skills are essential.
- Other info: Work in a fast-paced environment with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
Reporting to the Head of Business Development, this role will play a critical part in supporting revenue growth across our affiliate partnerships. This is a commercially exposed role. While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
What you’ll be doing:
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Highlight underperforming deals that need optimisation
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Growth & Partner Development
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
- Identify upsell opportunities including increased exposure & premium placements
What you have:
- Proven experience in affiliate, performance marketing and/or digital sales
- Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
- Demonstrable track record of building and growing commercial partnerships to drive revenue
- Good negotiation skills with confidence pitching and agreeing commercial terms
- Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
- Highly organised self-starter with the ability to prioritise multiple workstreams
- Clear understanding of affiliate marketing mechanics and the wider marketing funnel
- Confidence in analysing and interpreting performance data to unlock growth
- Problem-solving mindset with exceptional attention to detail
- Experience within sports, gaming or performance-led digital/social media publishing advantageous
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Affiliate & Performance Partnerships Manager employer: Footballco
Contact Detail:
Footballco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate & Performance Partnerships Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners or colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from Footballco or any other company, make sure to highlight your experience in affiliate and performance marketing. Share specific examples of how you've driven revenue growth and used data to make decisions.
✨Tip Number 3
Prepare for interviews by doing your homework. Understand Footballco’s mission and how they engage with fans. Be ready to discuss how your background aligns with their goals, especially in terms of building partnerships and optimising performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Footballco team. Let’s get you that dream job!
We think you need these skills to ace Affiliate & Performance Partnerships Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Affiliate & Performance Partnerships Manager role. Highlight your experience in affiliate marketing and performance analysis, and show us how your skills align with our mission at Footballco.
Show Off Your Data Skills: Since this role is all about using data to drive growth, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to optimise partnerships or improve performance metrics in your previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and how they relate to the role. Avoid fluff and focus on what makes you a great fit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Footballco team!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Since this role is all about performance marketing, make sure you brush up on key metrics like CPA, EPC, and CVR. Be ready to discuss how you've used these metrics in past roles to drive revenue growth and optimise partnerships.
✨Tailor Your Pitch
When discussing your experience, relate it directly to Footballco's mission and the specific responsibilities of the role. Prepare examples of bespoke proposals you've created that led to successful partnerships, and be ready to explain how you can apply that here.
✨Showcase Your Analytical Skills
Demonstrate your ability to analyse data effectively. Bring examples of reports or analyses you've conducted that led to actionable insights. This will show that you understand the importance of data in driving partnership growth.
✨Be Ready to Negotiate
Negotiation skills are crucial for this position. Prepare for potential role-play scenarios where you might need to negotiate terms with a partner. Think about your approach to securing better CPAs or bounties and be ready to articulate your strategy.