At a Glance
- Tasks: Drive revenue growth through data-driven affiliate partnerships and performance analysis.
- Company: Join Footballco, the world's leading football media company for the next generation of fans.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Exciting career growth opportunities in a fast-paced, innovative environment.
- Why this job: Be part of a dynamic team that shapes the future of football media and engages millions.
- Qualifications: Experience in performance marketing and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
Reporting to the Head of Business Development, this role will play a critical part in supporting revenue growth across our affiliate partnerships. This is a commercially exposed role. While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
What you’ll be doing:
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Highlight underperforming deals that need optimisation
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Growth & Partner Development
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
- Identify upsell opportunities including increased exposure & premium placements
What you have:
- Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.)
- Demonstrable track record of building and growing commercial partnerships to drive revenue
- Good negotiation skills with confidence pitching and agreeing commercial terms
- Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics
- Highly organised self-starter with the ability to prioritise multiple workstreams
- Clear understanding of affiliate marketing mechanics and the wider marketing funnel
- Confidence in analysing and interpreting performance data to unlock growth
- Problem-solving mindset with exceptional attention to detail
- Experience within sports, gaming or performance-led digital/social media publishing advantageous
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Affiliate Growth Manager — Data-Driven Partnerships employer: Footballco
Footballco is an exceptional employer, offering a dynamic work environment where creativity and passion for football thrive. As part of a small yet dedicated legal team, you will have the opportunity to engage with a diverse range of commercial contracts while contributing to a global leader in football media. With a strong emphasis on employee growth, collaboration, and a culture that values innovation, Footballco provides a unique platform for aspiring lawyers to develop their skills and make a meaningful impact in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliate Growth Manager — Data-Driven Partnerships
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners or colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from Footballco or any other company, make sure to highlight your experience with data-driven partnerships and performance marketing. Share specific examples of how you've used data to drive growth – it’ll make you stand out!
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t just wait for the application process to open. Reach out directly to the hiring manager or team members to express your interest. A little initiative can go a long way in making a memorable impression.
✨Tip Number 4
Keep it real! When you’re in interviews or networking situations, be authentic. Share your passion for football and how it drives your work in affiliate marketing. Companies like Footballco want to see genuine enthusiasm – it’s contagious!
We think you need these skills to ace Affiliate Growth Manager — Data-Driven Partnerships
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Affiliate Growth Manager role. Highlight your experience in performance marketing and data analysis, as these are key to what we’re looking for at Footballco.
Showcase Your Data Skills:Since this role is all about using data to drive growth, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to improve performance in past roles.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, EPC, and CVR. Be ready to discuss how you've used these metrics in past roles to drive growth. This shows you understand the data-driven nature of the role and can speak their language.
✨Tailor Your Pitch
Prepare a bespoke pitch deck that highlights your experience in building partnerships. Use case studies from your previous work to illustrate how you’ve successfully negotiated terms and driven revenue. This will demonstrate your ability to articulate value propositions effectively.
✨Show Off Your CRM Skills
Familiarise yourself with the CRM tools mentioned in the job description, like Salesforce and GA. Be prepared to discuss how you’ve used these platforms to manage relationships and track performance. This will show you’re not just a numbers person but also tech-savvy.
✨Be Ready to Problem-Solve
Think of examples where you identified underperforming deals and optimised them. Discuss your problem-solving mindset and attention to detail. This will highlight your proactive approach and ability to drive results in a competitive environment.
