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For Companies At a Glance
- Tasks: Lead the growth of Footballco's affiliate business and develop innovative strategies.
- Company: Join a dynamic, global football platform loved by 400m fans.
- Benefits: Be part of a fun, diverse team with a work-hard, play-hard culture.
- Why this job: Make a real impact in the world of football and digital marketing.
- Qualifications: Proven experience in affiliate marketing and strong leadership skills required.
- Other info: Opportunity to shape the future of football engagement globally.
The predicted salary is between 72000 - 108000 £ per year.
Footballco is a global, football focused, digital platform with an ambition to own the entire non-live football landscape worldwide and become THE digital destination for all football fans across the globe. Combining some of the most forward-thinking minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, FC aims to own the digital fan ecosystem across the world’s biggest sport. With 300 permanent employees across the world, FC is a diverse, disruptive, brave, dynamic, agile and fun organisation.
Our work-hard, play-hard attitude supports these values – with the football fan always front of mind, leveraging a world class tech platform and our track record of being first to market. We connect fans to football and brands to fans, come join us and be a part of it!
ABOUT THE ROLE
Footballco has an appetite to rapidly grow its affiliate business through expansion into new geographies and verticals and by establishing best practice operational delivery. The VP of Affiliate will come in and lead this next phase of expansion and be responsible for the strategy, budgeting and operational delivery of Footballco’s affiliate business.
While Footballco brands are known for creating engaging video and text based content, we’ve grown our affiliate business alongside the passion of football. Football fans have intent to watch games live and streamed, travel to the game and make bets on the game’s results and in-play moments. While there are still opportunities to grow the affiliate business within football, there are also opportunities to grow our affiliate business alongside football with associated verticals and opportunities.
The VP of Affiliate will define the strategy for growing the affiliate business, looking at new relevant vertical markets and geographical opportunities. Sizing up opportunities in terms of relevance, revenue and costs to build a strategy to rapidly grow the affiliate business over the coming years. With a data led mindset the VP will determine which opportunities to prioritise and how to tackle each opportunity.
The role holder will lead the affiliate team and be instrumental in setting operational excellence. Through the use of data and insight the VP will oversee the content delivery team, making sure time and effort is optimised to drive revenue. Work with the product team to optimise page templates and user journeys to increase user conversions and set the marketing strategy to attract and convert an intent based audience. The VP will also oversee the deal negotiation of partners to drive the highest revenues and deal opportunities.
WHAT YOU’LL BE DOING
- Implement a 3-year global affiliate strategy, engaging senior stakeholders to ensure alignment with company objectives and broader goals
- Communicate the affiliate strategy effectively within the team and wider associated teams to establish timely delivery of product needs, content delivery and marketing plans
- Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
- Propose new audience research and discovery initiatives to better understand audience desires and intent to purchase
- Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across Footballco brands and markets
- Oversee all Affiliate activity and be accountable for team performance
- Drive operational efficiencies by using data to focus efforts and streamline workflows
- Set up a reporting framework to monitor and analyse affiliate performance (FTDs, CPA, Rev-Share, Post click conversion rates)
- Own and take responsibility for the effective delivery of the affiliate content plans
- Collaborate with Product and Design teams to drive product innovations and development
- Oversee the sales operation to define a strategy of partners to attract, types of deals to make, backing up negotiations with a data led approach
- Work with revops to set out an affiliate network proposition to expand the affiliate opportunities to other publisher partners
- Foster a culture of experimentation and continuous improvement
WHAT YOU HAVE:
- Proven track record of building and growing an Affiliate business, ideally within a media business
- Extensive understanding of affiliate marketing and funnel analysis
- Experience leading teams through growth and transformation
- Previous experience in sports/gaming affiliation advantageous
- Strong leadership and people management skills
- Fluent in analysis and using data to create actionable insights to optimise workflows and output
- Strong stakeholder management skills, able to influence at senior levels
- Excellent negotiation, communication, and presentation skills
- Good knowledge of the affiliate technology landscape
- Strong problem solver with ability to manage and lead the team to push the solution and progress
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
VP Affiliate in City of London employer: FootballCo Group
Contact Detail:
FootballCo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Affiliate in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the football and affiliate marketing space. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for football! When you get the chance to chat with potential employers, make sure to express your love for the game and how it drives your work. It’s all about connecting with the culture of Footballco and showing you’re a perfect fit.
✨Tip Number 3
Prepare for interviews by diving deep into Footballco’s affiliate strategies. Research their current partnerships and think about how you can contribute to their growth. Bring fresh ideas to the table and demonstrate your data-driven mindset!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Footballco team. Let’s get you that VP Affiliate role!
We think you need these skills to ace VP Affiliate in City of London
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for football shine through! Mention any relevant experiences or projects that showcase your enthusiasm for the sport and how it connects to your professional journey.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in affiliate marketing and how it relates to the role of VP Affiliate at Footballco. We want to see how you can contribute to our ambitious goals!
Be Data-Driven: Since the role requires a data-led mindset, include examples of how you've used data to drive decisions in your previous roles. This will show us that you understand the importance of analytics in growing an affiliate business.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're proactive and keen to join our team!
How to prepare for a job interview at FootballCo Group
✨Know Your Football and Affiliate Landscape
Make sure you brush up on the latest trends in football and affiliate marketing. Understand how Footballco positions itself in the market and be ready to discuss how your experience aligns with their goals. Show them you're not just a fan, but someone who knows the ins and outs of the industry.
✨Prepare Data-Driven Insights
Since the role requires a data-led mindset, come prepared with examples of how you've used data to drive growth in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your ability to optimise workflows and increase revenue.
✨Showcase Your Leadership Skills
As a VP, you'll need to lead a team through growth and transformation. Prepare to share your leadership philosophy and provide examples of how you've successfully managed teams in the past. Highlight your ability to foster a culture of experimentation and continuous improvement.
✨Master the Art of Negotiation
Negotiation skills are crucial for this role. Think of past experiences where you've successfully negotiated deals or partnerships. Be ready to discuss your approach and how you use data to back up your negotiations, ensuring you can drive the highest revenues for Footballco.
