Social Content Lead: Fantasy & Fan Engagement

Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. And by transforming football, we transform society. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football.

We have the best footballers on the planet; 94 players from the FIFA Women's World Cup 2023 and 84 players from the UEFA Women's EURO 2025 played in the Barclays WSL, which is more than any other league in the world. These players are a new breed of female athlete superstar playing for some of the most recognisable football club brands in the world. From Ella Toone to Alessia Russo, Lauren James to Khadija Shaw, they are shaping culture, amassing huge social media followings and selling out stadia across the country.

Looking ahead, the next phase of growth is underpinned by our internal positioning statement 'New Wave Football', bringing new energy, new ideas and new ways of engaging fans. We are building a team of brilliant people who are passionate about bringing this new wave to life. This Content Manager role comes at an exciting time of growth. The content team has recently expanded, so now is the right time to bring on board a social specialist, particularly with the launch of our first‑ever fantasy game on the horizon.

The role will lead the relationship with our social media agency and act as the guardian for our channels. There's a huge scope for autonomy and creativity with the content output, whether it's shaping the annual Getty photography brief for the way our players are shot, to brainstorming new BAU content strands and influencing the overarching content strategy. There's also scope to keep improving content processes with the ability to influence the content tools we are using.

We are looking for someone with proven experience in a social‑led role, deep knowledge of the major platforms, excellent agency management skills, and analytical skills to help us optimise our output. But more than anything, we want a genuine creative thinker who will push us to take creative risks, develop a close connection to fans, clubs and players, create culturally‑influential content and be part of writing the next chapter in the growth story of women's football.

What will you be doing?

• Overall lead for social content: Be the creative engine of our content team. We want to be operating at the intersection of sport, entertainment and culture, taking creative risks and coming up with new formats and ideas that really push WSL Football, our clubs, players and their amazing stories firmly into the spotlight.
• Lead the relationship with WSL Football's social media agency, acting as the main day‑to‑day point of contact. Help to shape the scope, define the strategy, manage the structure of contacts every week and ensure delivery against KPIs. But most importantly, inspire the team as an extension of ours to do the best work of their careers.
• Be the key point of contact internally for other social media requests across different functions and act as the guardian for our channels.
• Work seamlessly with the Commercial Content Producer to ensure content from our outstanding roster of commercial partners is integrated into the channels well.
• Lead the overall performance analysis on our social channels, including the performance of Fantasy content.
• Lead the content strategy and delivery for the new WSL Football Fantasy game, working closely with internal stakeholders, external partners and our social media agency.
• Work with the Senior Content Manager on the delivery of the season‑long content strategy to really infuse all workstreams with innovation and huge creative aspiration.
• Lead on the content elements of pre‑season access, including defining the content plan for what we will capture at clubs and working with the Content Producer and external agencies to deliver.
• Work with the Senior Content Manager and Head of Digital to optimise the tech stack (tooling) that supports the delivery of our content engine.
• Line manage 1 x Content Producer. Support the Content Producer to prioritise workloads, set objectives and support the delivery of amplified content around key fixtures outside of the BAU content created by our social media agency.
• Manage the budget associated with all relevant workstreams.
• Execute additional tasks as required to meet Women's Super League Football's changing priorities.

What are we looking for?

Essential for the role:

• Proven experience in a social media‑led role, with agency experience either working within one or alongside one.
• Strong expertise across the major social platforms, with a clear understanding of content formats, platform nuance and best practice.
• A great understanding of fantasy sports, gaming or data‑driven fan products.
• Demonstrable experience leading day‑to‑day relationships with external partners or agencies, including briefing, feedback and performance management.
• A creative thinker who utilises platform features to create social‑led bespoke content.
• Ability to shape and deliver the content strategy, translating objectives into clear plans and outputs.
• Experience acting as a channel guardian, managing multiple internal stakeholder requests while protecting brand tone and quality.
• Experience in line management, including setting objectives, prioritising workload and coaching/development support.
• Strong analytical skills, with reporting experience to interpret insights and apply learnings to future content.
• Excellent organisational skills, able to manage overlapping projects, campaigns and seasonal priorities.
• Confident communicator, able to work cross‑functionally with comms, marketing, broadcast & commercial.

Beneficial to have:

• Experience working in sport, entertainment or live events.
• Experience overseeing or working closely with photography and video production.
• Experience supporting pre‑season access, media days or live content capture environments.
• Interest in women's football and an understanding of digital fan behaviour within sport.

Living the values through our behaviours:

• FOR THE LOVE OF THE WOMEN'S GAME - Every decision we make drives the growth, quality, and impact of women's football for future generations.
• GREATNESS NEVER SETTLES - We have the relentless drive to keep the women's game growing and reaching for more. We dare to push boundaries, innovate boldly and continuously rewrite the playbook.
• FIND A WAY TO WIN, TOGETHER - We move as one - lifting each other and having each other's backs. Together, we unite players, clubs, fans and communities to achieve greatness.
• CHAMPION THE FEMALE ATHLETE, ON AND OFF THE PITCH - We celebrate and support female athletes, empowering them to shine in their football careers and beyond.
• PUT FANS IN THE FRONT ROW - Fans are the VIPs at the heart of our game. We must thrill, inspire, and connect with them to build lifelong loyalty.

Please note that Women's Super League Football office is based in Farringdon in Central London. The team are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. Women's Super League Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.