At a Glance
- Tasks: Lead innovative marketing campaigns for women's football and engage with fans creatively.
- Company: Join WSL Football, transforming women's professional football in England.
- Benefits: Hybrid working model, competitive salary, and a chance to shape the future of women's sport.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a cultural movement and make a real impact in women's football.
- Qualifications: Proven creative leader with experience in impactful marketing and team collaboration.
The predicted salary is between 55000 - 65000 € per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football. We have the best footballers on the planet; 94 players from the FIFA Women's World Cup 2023 and 84 players from the UEFA Women's EURO 2025 played in the Barclays WSL, which is more than any other league in the world.
Looking ahead, the next phase of growth is underpinned by our internal positioning statement 'New Wave Football', bringing new energy, new ideas and new ways of engaging fans. We are building a team of brilliant people who are passionate about bringing this new wave to life. This is a significant leadership role in the marketing team. The Senior Marketing Manager will lead a strong cross-agency team to deliver our highest profile marketing campaigns supported with growing paid media investment to expand and engage our fanbase.
What will you be doing?
- Delivery of the season-long campaign and paid media plan: Be the true champion of our brand positioning (New Wave Football) and creative platform internally, ensuring all work is bringing these to life.
- Lead the delivery of the campaign plan from brief to execution across the season, including developing industry-leading, distinctive and culturally relevant campaigns for the three marquee moments of season launch (September), back to football (January) and end of season (May).
- Manage a cross-functional team internally to deliver these campaigns.
- Lead the relationship with all creative agencies to deliver our campaigns.
- Lead the delivery of the paid media plan for the season, including the three marquee moments and strategy for other parts of the marketing plan.
- Centralised services model delivery: Work with the Marketing Manager to develop and implement a world-leading centralised programme of marketing support for our 26 clubs to help accelerate their growth trajectories.
- Brand Guardian: Be the brand guardian for WSL Football - including leading the relationship with our brand tracking agency and ensuring adherence to our brand toolkit.
- Events Marketing: Oversee the marketing activation around our flagship events, including the Subway Women's League Cup and Play-Off presented by Mercedes-Benz.
- Budget Management: Oversee, track and report on the entire Marketing budget.
- Line Management: This role will manage two direct reports: 1 x Marketing Manager and 1 x Marketing Coordinator.
What are we looking for?
- A proven creative leader with a strong point of view, able to originate, champion and deliver stand-out, culturally resonant marketing campaigns.
- Experience bringing a brand positioning and creative platform to life, consistently and distinctively, across an integrated marketing mix.
- Natural flair for turning insight and audience understanding into brave, creative ideas.
- Deep expertise in paid media strategy and activation.
- Exceptional brief writing skills, able to set inspiring creative direction and clear guardrails.
- Strong collaborator with the ability to influence senior stakeholders.
- Ability to create memorable fan and event experiences that feel inclusive and emotionally engaging.
- Confident acting as a brand guardian, protecting consistency while knowing when and how to evolve the brand.
- An inspiring people leader, invested in developing talent and building a high-performance team.
Please note that Women's Super League Football office is based in Farringdon in Central London. The team are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely.
Senior Marketing Manager employer: FOOTBALL ASSOCIATION
WSL Football is an exceptional employer, dedicated to transforming women's professional football in England while fostering a vibrant and inclusive work culture. With a strong emphasis on creativity and collaboration, employees are empowered to lead innovative marketing campaigns that resonate with fans and elevate the sport. Located in Central London, the company offers flexible hybrid working arrangements, opportunities for personal and professional growth, and a commitment to championing female athletes both on and off the pitch.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for women's football! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to engage fans and elevate the game. They’ll love seeing your commitment to the cause!
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Know their brand positioning and think of creative ideas you could bring to the table. This will show that you’re not just another candidate; you’re someone who’s ready to contribute to their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the WSL Football team. Don’t miss out on this opportunity to make a difference in women’s football!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for women's football shine through! We want to see how passionate you are about transforming the game and engaging fans. Share your personal connection to the sport and how it drives your creativity.
Be Bold and Creative:This role is all about bringing fresh ideas to life, so don’t hold back! Use your application to showcase your creative flair. Whether it's a unique marketing campaign you've led or an innovative idea you have, we want to hear it!
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in sports or cultural contexts. We’re looking for someone who can deliver standout campaigns, so connect your past achievements to what we’re doing at WSL Football.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FOOTBALL ASSOCIATION
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you fully understand WSL Football's brand positioning, 'New Wave Football'. Familiarise yourself with their recent campaigns and how they resonate culturally. This will help you articulate how your creative vision aligns with their goals.
✨Showcase Your Creative Leadership
Prepare to discuss specific examples of marketing campaigns you've led that were both innovative and effective. Highlight your ability to manage cross-functional teams and agencies, as this role requires seamless collaboration to deliver standout campaigns.
✨Be Data-Driven Yet Creative
Demonstrate your expertise in paid media strategy by discussing how you've balanced creativity with effectiveness in past roles. Be ready to share metrics or ROI from previous campaigns to show how your strategies have driven results.
✨Engage with the Fan Experience
Think about how you can create memorable experiences for fans. Prepare ideas on how to engage audiences during marquee moments and events. Showing that you prioritise fan engagement will resonate well with the values of WSL Football.
