At a Glance
- Tasks: Lead innovative marketing campaigns for women's football, engaging fans and driving growth.
- Company: Join WSL Football, a pioneering force in women's professional football.
- Benefits: Flexible hybrid working model, competitive salary, and opportunities for personal development.
- Other info: Dynamic environment with a focus on inclusivity and career growth.
- Why this job: Be part of a transformative movement in women's football and shape cultural conversations.
- Qualifications: Proven creative leader with experience in impactful marketing and team collaboration.
The predicted salary is between 60000 - 80000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. And by transforming football, we transform society. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football.
Looking ahead, the next phase of growth is underpinned by our internal positioning statement 'New Wave Football', bringing new energy, new ideas and new ways of engaging fans. We are building a team of brilliant people who are passionate about bringing this new wave to life. This is a significant leadership role in the marketing team. The Senior Marketing Manager will lead a strong cross-agency team to deliver our highest profile marketing campaigns supported with growing paid media investment to expand and engage our fanbase.
This role is truly a brilliant opportunity for a creative leader who will have the freedom to deliver the best work of their career, whilst helping to write the next chapter in the growth story of women's football.
What will you be doing?
- Delivery of the season-long campaign and paid media plan: Be the true champion of our brand positioning (New Wave Football) and creative platform internally, ensuring all work is bringing these to life.
- Manage a cross-functional team internally to deliver these campaigns.
- Lead the relationship with all creative agencies to deliver our campaigns.
- Lead the delivery of the paid media plan for the season, including the three marquee moments and strategy for other parts of the marketing plan.
- Work with the Marketing Manager to develop and implement a world-leading centralised programme of marketing support for our 26 clubs to help accelerate their growth trajectories.
- Be the brand guardian for WSL Football - including leading the relationship with our brand tracking agency and ensuring adherence to our brand toolkit.
- Oversee the marketing activation around our flagship events, including the Subway Women’s League Cup and Play-Off presented by Mercedes-Benz.
- Oversee, track and report on the entire Marketing budget.
- This role will manage two direct reports: 1 x Marketing Manager and 1 x Marketing Coordinator.
What are we looking for?
- A proven creative leader with a strong point of view, able to originate, champion and deliver stand-out, culturally resonant marketing campaigns.
- Experience bringing a brand positioning and creative platform to life, consistently and distinctively, across an integrated marketing mix.
- Deep expertise in paid media strategy and activation, with the ability to balance creativity and effectiveness.
- Exceptional brief writing skills, able to set inspiring creative direction and clear guardrails.
- Strong collaborator with the ability to influence senior stakeholders.
- Ability to create memorable fan and event experiences that feel inclusive and emotionally engaging.
- An inspiring people leader, invested in developing talent and building a high-performance team.
- Digitally-literate and highly proficient in Microsoft Office.
Women’s Super League Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
Senior Marketing Leader: Women's Football Brand & Campaigns employer: FOOTBALL ASSOCIATION
At WSL Football, we are not just transforming women's football; we are reshaping society through sport. Our vibrant work culture fosters creativity and collaboration, offering employees the unique opportunity to lead groundbreaking marketing campaigns that resonate with fans and elevate the women's game. With a commitment to professional growth and a hybrid working model based in the heart of Central London, we empower our team to thrive both personally and professionally while making a meaningful impact in the world of sports.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Leader: Women's Football Brand & Campaigns
✨Tip Number 1
Network like a pro! Get out there and connect with people in the women's football scene. Attend events, join online forums, and engage on social media. The more you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, let your enthusiasm for women's football shine through. Share your ideas on how to elevate the game and engage fans – they’ll love your energy!
✨Tip Number 3
Be ready to showcase your creativity! Prepare a portfolio or examples of past campaigns that highlight your innovative thinking. This is your chance to demonstrate how you can bring fresh perspectives to the table.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make a difference in women's football. Don’t miss out on the opportunity to be part of this exciting journey with us!
We think you need these skills to ace Senior Marketing Leader: Women's Football Brand & Campaigns
Some tips for your application 🫡
Show Your Passion for Women's Football:When you're writing your application, let your love for women's football shine through! Share your thoughts on how you can contribute to the growth of the game and why it's important to you. We want to see that fire in your belly!
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially any campaigns you've led that resonate with our brand positioning of 'New Wave Football'. We’re looking for those standout moments that showcase your creativity and leadership skills.
Be Clear and Concise:While we love a good story, keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your achievements and skills. Remember, we’re busy transforming football, so help us get to the good stuff quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of all the amazing talent out there. Plus, it shows you’re serious about joining our team and being part of this exciting journey.
How to prepare for a job interview at FOOTBALL ASSOCIATION
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you fully understand WSL Football's brand positioning, 'New Wave Football'. Familiarise yourself with their recent campaigns and how they resonate culturally. This will help you articulate how your vision aligns with their goals.
✨Showcase Your Creative Leadership
Prepare to discuss specific examples of marketing campaigns you've led that were both innovative and effective. Highlight your ability to manage cross-functional teams and agencies, as this role requires seamless collaboration to deliver standout campaigns.
✨Be Data-Driven Yet Creative
Demonstrate your expertise in paid media strategy by discussing how you've balanced creativity with effectiveness in past roles. Be ready to share insights on how you measure ROI and adapt strategies based on data, as this is crucial for the position.
✨Engage with Passion for Women's Football
Express your enthusiasm for women's football and its growth. Share your thoughts on how you can contribute to the transformation of the sport and engage fans. This passion will resonate well with the interviewers and show that you're a great cultural fit.
