At a Glance
- Tasks: Lead innovative marketing campaigns for women's football, engaging fans and driving growth.
- Company: Join WSL Football, a pioneering force in women's professional football.
- Benefits: Flexible hybrid working model, competitive salary, and opportunities for personal development.
- Other info: Dynamic environment with a focus on inclusivity and career growth.
- Why this job: Be part of a transformative movement in women's football and shape cultural conversations.
- Qualifications: Proven creative leader with experience in impactful marketing and team collaboration.
The predicted salary is between 60000 - 80000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. And by transforming football, we transform society. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football.
Looking ahead, the next phase of growth is underpinned by our internal positioning statement 'New Wave Football', bringing new energy, new ideas and new ways of engaging fans. We are building a team of brilliant people who are passionate about bringing this new wave to life. This is a significant leadership role in the marketing team. The Senior Marketing Manager will lead a strong cross-agency team to deliver our highest profile marketing campaigns supported with growing paid media investment to expand and engage our fanbase.
This role is truly a brilliant opportunity for a creative leader who will have the freedom to deliver the best work of their career, whilst helping to write the next chapter in the growth story of women's football.
What will you be doing?
- Delivery of the season-long campaign and paid media plan: Be the true champion of our brand positioning (New Wave Football) and creative platform internally, ensuring all work is bringing these to life.
- Manage a cross-functional team internally to deliver these campaigns.
- Lead the relationship with all creative agencies to deliver our campaigns.
- Lead the delivery of the paid media plan for the season, including the three marquee moments and strategy for other parts of the marketing plan.
- Work with the Marketing Manager to develop and implement a world-leading centralised programme of marketing support for our 26 clubs to help accelerate their growth trajectories.
- Be the brand guardian for WSL Football - including leading the relationship with our brand tracking agency and ensuring adherence to our brand toolkit.
- Oversee the marketing activation around our flagship events, including the Subway Women’s League Cup and Play-Off presented by Mercedes-Benz.
- Oversee, track and report on the entire Marketing budget.
- This role will manage two direct reports: 1 x Marketing Manager and 1 x Marketing Coordinator.
What are we looking for?
- A proven creative leader with a strong point of view, able to originate, champion and deliver stand-out, culturally resonant marketing campaigns.
- Experience bringing a brand positioning and creative platform to life, consistently and distinctively, across an integrated marketing mix.
- Deep expertise in paid media strategy and activation, with the ability to balance creativity and effectiveness.
- Exceptional brief writing skills, able to set inspiring creative direction and clear guardrails.
- Strong collaborator with the ability to influence senior stakeholders.
- Ability to create memorable fan and event experiences that feel inclusive and emotionally engaging.
- An inspiring people leader, invested in developing talent and building a high-performance team.
Women’s Super League Football welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
Senior Marketing Leader: Women's Football Brand & Campaigns in London employer: FOOTBALL ASSOCIATION
At WSL Football, we are not just transforming women's football; we are reshaping society through sport. Our vibrant work culture fosters creativity and collaboration, allowing you to lead impactful marketing campaigns that resonate with fans and elevate the game. With a commitment to employee growth and a hybrid working model based in the heart of Central London, we offer a unique opportunity to be part of a passionate team dedicated to making history in women's professional football.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Leader: Women's Football Brand & Campaigns in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the women's football scene. Attend events, join online forums, and engage on social media. The more you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, let your enthusiasm for women's football shine through. Share your ideas on how to elevate the game and engage fans – they’ll love your energy!
✨Tip Number 3
Be ready to showcase your creativity! Prepare a portfolio or examples of past campaigns that highlight your innovative thinking. This is your chance to demonstrate how you can bring fresh perspectives to the table.
✨Tip Number 4
Apply through our website! We’re all about finding the right fit for our team. Make sure to submit your application directly on our site, and don’t hesitate to follow up if you haven’t heard back. Persistence pays off!
We think you need these skills to ace Senior Marketing Leader: Women's Football Brand & Campaigns in London
Some tips for your application 🫡
Show Your Passion for Women's Football:When you're writing your application, let your love for women's football shine through! Share your thoughts on how you can contribute to the growth of the game and why it's important to you. We want to see that you're not just applying for a job, but that you're genuinely excited about being part of this transformative journey.
Be Creative and Bold:This role is all about creativity, so don’t hold back! Use your application to showcase your innovative ideas and how you’ve successfully executed standout campaigns in the past. We’re looking for someone who can bring fresh perspectives, so let your imagination run wild!
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Senior Marketing Leader role. Highlight your experience with integrated marketing strategies and your ability to manage cross-functional teams. We want to see how your skills align with our vision for 'New Wave Football'.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team and contributing to the exciting future of women’s football!
How to prepare for a job interview at FOOTBALL ASSOCIATION
✨Know Your Brand Inside Out
Before the interview, dive deep into WSL Football's brand positioning, especially 'New Wave Football'. Understand how this concept translates into marketing campaigns and be ready to discuss how you can champion it in your role.
✨Showcase Your Creative Leadership
Prepare examples of past marketing campaigns you've led that were culturally relevant and impactful. Highlight your ability to inspire teams and collaborate with agencies, as this role requires strong leadership and creative autonomy.
✨Master the Metrics
Brush up on your knowledge of paid media strategy and ROI metrics. Be prepared to discuss how you've effectively managed budgets in previous roles and how you plan to obsess over the effectiveness of marketing investments at WSL Football.
✨Engage with the Audience
Think about how you can create memorable fan experiences that resonate emotionally. Be ready to share innovative ideas for engaging fans through events and campaigns, showing your understanding of the intersection between sport, culture, and entertainment.
