At a Glance
- Tasks: Lead social content strategy and engage fans through innovative storytelling.
- Company: Join WSL Football, transforming women's football in England.
- Benefits: Hybrid working model, competitive salary, and a chance to shape the future of women's sports.
- Other info: Opportunity for career growth in a dynamic and supportive environment.
- Why this job: Be part of a groundbreaking team that champions female athletes and connects with passionate fans.
- Qualifications: Experience in social media roles, creativity, and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. And by transforming football, we transform society.
WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football. We have the best footballers on the planet; 94 players from the FIFA Women's World Cup 2023 and 84 players from the UEFA Women's EURO 2025 played in the Barclays WSL, which is more than any other league in the world.
This Content Manager role comes at an exciting time of growth. The content team has recently expanded, so now is the right time to bring on board a social specialist, particularly with the launch of our first-ever fantasy game on the horizon. The role will lead the relationship with our social media agency and act as the guardian for our channels. There's a huge scope for autonomy and creativity with the content output, whether it's shaping the annual Getty photography brief for the way our players are shot, to brainstorming new BAU content strands and influencing the overarching content strategy.
What will you be doing?
- Overall lead for social content: Be the creative engine of our content team. We want to be operating at the intersection of sport, entertainment and culture, taking creative risks and coming up with new formats and ideas that really push WSL Football, our clubs, players and their amazing stories firmly into the spotlight.
- Lead the relationship with WSL Football's social media agency, acting as the main day-to-day point of contact.
- Help to shape the scope, define the strategy, manage the structure of contacts every week and ensure delivery against KPIs.
- Be the key point of contact internally for other social media requests across different functions and act as the guardian for our channels.
- Work seamlessly with the Commercial Content Producer to ensure content from our outstanding roster of commercial partners is integrated into the channels well.
- Lead the overall performance analysis on our social channels, including the performance of Fantasy content.
- Lead the content strategy and delivery for the new WSL Football Fantasy game, working closely with internal stakeholders, external partners and our social media agency.
- Work with the Senior Content Manager on the delivery of the season-long content strategy to really infuse all workstreams with innovation and huge creative aspiration.
- Lead on the content elements of pre-season access, including defining the content plan for what we will capture at clubs and working with the Content Producer and external agencies to deliver.
- Work with the Senior Content Manager and Head of Digital to optimise the tech stack (tooling) that supports the delivery of our content engine.
- Line manage 1 x Content Producer. Support the Content Producer to prioritise workloads, set objectives and support the delivery of amplified content around key fixtures outside of the BAU content created by our social media agency.
- Manage the budget associated with all relevant workstreams.
What are we looking for?
- Proven experience in a social media-led role, with agency experience either working within one or alongside one.
- Strong expertise across the major social platforms, with a clear understanding of content formats, platform nuance and best practice.
- A great understanding of fantasy sports, gaming or data-driven fan products.
- Demonstrable experience leading day-to-day relationships with external partners or agencies, including briefing, feedback and performance management.
- A creative thinker who utilises platform features to create social-led bespoke content.
- Ability to shape and deliver the content strategy, translating objectives into clear plans and outputs.
- Experience acting as a channel guardian, managing multiple internal stakeholder requests while protecting brand tone and quality.
- Experience in line management, including setting objectives, prioritising workload and coaching/development support.
- Strong analytical skills, with reporting experience to interpret insights and apply learnings to future content.
- Excellent organisational skills, able to manage overlapping projects, campaigns and seasonal priorities.
- Confident communicator, able to work cross-functionally with comms, marketing, broadcast & commercial.
Beneficial to have:
- Experience working in sport, entertainment or live events.
- Experience overseeing or working closely with photography and video production.
- Experience supporting pre-season access, media days or live content capture environments.
- Interest in women's football and an understanding of digital fan behaviour within sport.
Please note that Women's Super League Football office is based in Farringdon in Central London. The team are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely.
Content Manager employer: FOOTBALL ASSOCIATION
WSL Football is an exceptional employer, dedicated to transforming women's professional football in England while fostering a vibrant and inclusive work culture. With a focus on creativity and innovation, employees are empowered to take risks and shape the future of the game, all within a supportive hybrid working environment in Central London. The company offers unique opportunities for personal and professional growth, making it an ideal place for passionate individuals looking to make a meaningful impact in sports.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at WSL Football. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers or during interviews, bring examples of your past work. Whether it’s a social media campaign or a content strategy, let them see how you think outside the box and push boundaries.
✨Tip Number 3
Stay updated on trends! Follow the latest in women's football and social media strategies. Being knowledgeable about current events and trends shows your passion for the role and helps you stand out as a candidate who’s genuinely interested in the growth of the game.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and are keen to be part of this exciting new wave in women’s football.
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for women's football shine through! We want to see your enthusiasm for the game and how you can contribute to its growth. Make it personal and relatable!
Tailor Your Content:Don’t just send a generic application. Tailor your content to reflect the specific requirements of the Content Manager role. Highlight your experience with social media and how it aligns with our vision for WSL Football.
Be Creative:This is a creative role, so don’t hold back! Use your application to showcase your innovative ideas and how you would approach content strategy. Think outside the box and show us what you can bring to the table!
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at FOOTBALL ASSOCIATION
✨Know Your Content Inside Out
Before the interview, dive deep into WSL Football's current content strategy and social media presence. Familiarise yourself with their recent campaigns, player highlights, and any innovative content formats they've used. This will not only show your genuine interest but also allow you to discuss how you can contribute creatively.
✨Showcase Your Agency Management Skills
Be prepared to discuss your experience managing relationships with social media agencies. Bring examples of how you've successfully collaborated with external partners, including how you’ve handled feedback and performance management. This will demonstrate your ability to lead and inspire teams effectively.
✨Bring Creative Ideas to the Table
Think about fresh content ideas that could resonate with fans and elevate WSL Football’s brand. Whether it’s new formats for social media or innovative ways to engage with the fantasy game, having a few concepts ready to share will highlight your creative thinking and passion for the role.
✨Prepare for Analytical Questions
Since the role requires strong analytical skills, be ready to discuss how you've used data to inform content strategies in the past. Prepare examples of how you've interpreted insights to optimise content performance, as this will showcase your ability to drive results through informed decision-making.
