At a Glance
- Tasks: Lead innovative marketing campaigns for women's football, engaging fans and driving growth.
- Company: Join WSL Football, a pioneering force in women's professional football.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Exciting role with potential for significant career advancement in a fast-paced industry.
- Why this job: Be part of a transformative movement in women's football and shape the future of the sport.
- Qualifications: Creative leader with experience in impactful marketing and team collaboration.
The predicted salary is between 50000 - 65000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. And by transforming football, we transform society. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football.
What will you be doing?
- Be the true champion of our brand positioning (New Wave Football) and creative platform internally, ensuring all work is bringing these to life.
- Lead the delivery of the campaign plan from brief to execution across the season, including developing industry-leading, distinctive and culturally relevant campaigns for the three marquee moments of season launch (September), back to football (January) and end of season (May).
- Manage a cross‑functional team internally to deliver these campaigns.
- Lead the relationship with all creative agencies to deliver our campaigns.
- Lead the delivery of the paid media plan for the season, including the three marquee moments and strategy for other parts of the marketing plan.
- Oversee the delivery of the Ocean Outdoor partnership, working with the Marketing Coordinator.
- Work with the Marketing Manager to develop and implement a world‑leading centralised programme of marketing support for our 26 clubs to help accelerate their growth trajectories.
- Be the brand guardian for WSL Football - including leading the relationship with our brand tracking agency and ensuring adherence to our brand toolkit.
- Oversee the marketing activation around our flagship events, including the Subway Women’s League Cup and Play‑Off presented by Mercedes‑Benz.
- Oversee, track and report on the entire Marketing budget.
- This role will manage two direct reports: 1 x Marketing Manager and 1 x Marketing Coordinator.
What are we looking for?
- A proven creative leader with a strong point of view, able to originate, champion and deliver stand‑out, culturally resonant marketing campaigns.
- Experience bringing a brand positioning and creative platform to life, consistently and distinctively, across an integrated marketing mix.
- Deep expertise in paid media strategy and activation.
- Exceptional brief writing skills, able to set inspiring creative direction and clear guardrails.
- Strong collaborator with the ability to influence senior stakeholders.
- Ability to create memorable fan and event experiences that feel inclusive and emotionally engaging.
- An inspiring people leader, invested in developing talent and building a high‑performance team.
- Digitally‑literate and highly proficient in Microsoft Office.
Beneficial to have:
- Experience in women's sport, football or challenger sports properties.
- Track record of working at the intersection of sport, culture and entertainment.
- Experience shaping or delivering centralised services that enable others to execute brilliantly and consistently.
- Exposure to event‑led marketing, using live occasions as platforms for brand and fan growth.
Brand & Campaign Lead, Women’s Football Growth employer: FOOTBALL ASSOCIATION
At WSL Football, we are not just transforming women's football; we are creating a vibrant and inclusive work culture that champions creativity and collaboration. As a Brand & Campaign Lead, you will have the opportunity to shape impactful marketing campaigns while working alongside passionate professionals dedicated to elevating the women's game. With a focus on employee growth and development, we offer a dynamic environment where your ideas can flourish, making this an exceptional place to build a meaningful career in sports marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Campaign Lead, Women’s Football Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for women’s football! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to engage fans and elevate the game. They’ll love seeing your commitment to the cause!
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Know their brand positioning and think of ways you could contribute to their vision. Bring fresh ideas to the table that align with their goals, especially around 'New Wave Football'.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of women’s football growth.
We think you need these skills to ace Brand & Campaign Lead, Women’s Football Growth
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for women's football shine through! We want to see how excited you are about transforming the game and engaging fans. Share your personal connection to the sport and why this role matters to you.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Brand & Campaign Lead role. Highlight your experience with culturally relevant campaigns and how you've successfully managed cross-functional teams in the past. We love seeing how your skills align with our vision!
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and ideas. Use bullet points if it helps, and make sure to proofread for any typos or errors before hitting send!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at WSL Football!
How to prepare for a job interview at FOOTBALL ASSOCIATION
✨Know Your Brand Inside Out
Before the interview, dive deep into WSL Football's brand positioning and creative platform, 'New Wave Football'. Be ready to discuss how you can champion this brand and bring it to life through innovative campaigns. Show your passion for women's football and how you can contribute to its growth.
✨Prepare for Creative Challenges
Expect to be asked about your experience in delivering standout marketing campaigns. Prepare examples that showcase your ability to turn insights into brave ideas. Think about how you've successfully managed cross-functional teams and agencies in the past, and be ready to share those stories.
✨Showcase Your Media Savvy
Since the role involves a strong focus on paid media strategy, brush up on your knowledge of effective media activation. Be prepared to discuss how you've balanced creativity with effectiveness in previous roles, and how you would approach the paid media plan for WSL Football.
✨Demonstrate Leadership Skills
As you'll be managing a team, highlight your leadership style and how you develop talent. Share specific examples of how you've inspired and built high-performance teams in the past. This will show that you're not just a creative thinker but also a capable leader who can drive results.
