At a Glance
- Tasks: Drive store performance and enhance customer experience through coaching and training.
- Company: Footasylum, a dynamic retail brand focused on excellence.
- Benefits: Competitive salary, travel opportunities, and a supportive team environment.
- Other info: Join a diverse team that values different perspectives and personal growth.
- Why this job: Make a real impact on retail performance while developing your leadership skills.
- Qualifications: Experience in retail, strong coaching abilities, and a passion for customer service.
The predicted salary is between 35000 - 45000 £ per year.
This role is key to bridging the gap between strategy and store execution. The Retail Excellence Lead will directly impact how our stores perform, how our teams sell and how our customers experience Footasylum.
Location: Area Role (field-based, regular travel to stores required). This role will cover all stores in Area 4 (Hanley, Birmingham Fort, Cardiff, Merry Hill, Coventry, Walsall, Newport, Meadowhall, Bullring, Doncaster, Rotherham, West Brom, Parc Trostre).
Role Purpose
The Retail Excellence Lead will play a critical role in driving store conversion, commercial KPIs and capability uplift across Footasylum stores. Working as part of a national team, the role will provide hands-on, instore support to improve customer experience, selling effectiveness and team performance through coaching, training and data-led action planning. This is a field-based role, focused on embedding best practice, raising standards and delivering measurable performance improvement at store level.
Key Responsibilities
- Commercial & KPI Performance
- Support stores to improve Conversion, ATV, UPT and overall sales performance
- Partner with Store Managers and Area Managers to create clear, actionable improvement plans
- Support with actioning tangible impact through performance metrics
- Retail Excellence & Customer Experience
- Identify opportunities to improve the customer journey, selling behaviours and in-store execution
- Drive excellence in service, engagement and product storytelling
- Support embedding Footasylum retail standards consistently across stores
- Act as a role model for best-in-class retail behaviours
- Training & Capability Building
- Deliver structured and on the job training to Store Managers, Supervisors and store teams
- Hold group training sessions to support with the development of store teams
- Coach leaders to improve confidence in selling, leading teams and driving performance
- Support the roll-out of new initiatives, ways of working and retail programmes
- Stakeholder Collaboration
- Work closely with Retail Operations, Training & Development and Area Managers
- Build strong relationships with store leadership teams
- Provide regular feedback and insight on store capability and performance trends
- Act as the link between strategy and execution at store level
About You
Essential Skills & Experience
- Proven experience in a multi-site retail environment
- Strong understanding of store KPIs, conversion and commercial drivers
- Experience coaching and developing store teams and leaders
- Confident delivering training in-store and adapting style to different audiences
- Data-led mindset with the ability to turn insight into action
- Willingness to travel extensively across the UK
- A full UK driving licence is required due to the travel demands of this field-based role
Desirable Skills & Experience
- Experience in a field-based or retail support role
- Background in retail training, operations or performance improvement
- Passion for customer experience and retail excellence
Personal Attributes
- Customer experience is at the forefront and priority of every decision
- Commercially driven and results focused
- Credible, confident and able to influence at all levels
- Hands-on, practical and comfortable working in fast-paced stores
- Strong communication and coaching skills
- Passionate about retail, people development and performance
Diversity
We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.
Recruitment Process
We’ll help make the interview process as transparent and stress-free as possible. We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you. We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.
Retail Excellence Lead in Sheffield employer: Footasylum
At Footasylum, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Retail Excellence Lead, you will have the opportunity to make a tangible impact across multiple stores while benefiting from comprehensive training and development programmes designed to enhance your skills and career progression. With a focus on collaboration and innovation, our field-based roles offer the unique advantage of working closely with diverse teams, ensuring that every day brings new challenges and opportunities to excel in the retail environment.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Excellence Lead in Sheffield
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Footasylum, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Footasylum!
We think you need these skills to ace Retail Excellence Lead in Sheffield
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Footasylum, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Footasylum and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Footasylum that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Footasylum
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
