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- Tasks: Drive store performance and enhance customer experience through coaching and training.
- Company: Footasylum, a dynamic retail brand focused on excellence.
- Benefits: Competitive salary, travel opportunities, and a supportive team environment.
- Other info: Join a diverse team that values different perspectives and personal growth.
- Why this job: Make a real impact in retail while developing your leadership skills.
- Qualifications: Experience in retail and a passion for customer service.
The predicted salary is between 30000 - 40000 £ per year.
This role is key to bridging the gap between strategy and store execution. The Retail Excellence Lead will directly impact how our stores perform, how our teams sell and how our customers experience Footasylum.
Location: Area Role (field-based, regular travel to stores required). This role will cover all stores in Area 5 (Bluewater, Westfield Stratford, Croydon, Portsmouth, Bromley, Plymouth, Milton Keynes, Thanet, Brighton, Southampton, White City, Cheshunt, Oxford Street, Lakeside, Watford).
Role Purpose
The Retail Excellence Lead will play a critical role in driving store conversion, commercial KPIs and capability uplift across Footasylum stores. Working as part of a national team, the role will provide hands-on, in-store support to improve customer experience, selling effectiveness and team performance through coaching, training and data-led action planning. This is a field-based role, focused on embedding best practice, raising standards and delivering measurable performance improvement at store level.
Key Responsibilities
- Commercial & KPI Performance
- Support stores to improve Conversion, ATV, UPT and overall sales performance
- Partner with Store Managers and Area Managers to create clear, actionable improvement plans
- Support with actioning tangible impact through performance metrics
- Retail Excellence & Customer Experience
- Identify opportunities to improve the customer journey, selling behaviours and in-store execution
- Drive excellence in service, engagement and product storytelling
- Support embedding Footasylum retail standards consistently across stores
- Act as a role model for best-in-class retail behaviours
- Training & Capability Building
- Deliver structured and on-the-job training to Store Managers, Supervisors and store teams
- Hold group training sessions to support with the development of store teams
- Coach leaders to improve confidence in selling, leading teams and driving performance
- Support the roll-out of new initiatives, ways of working and retail programmes
- Stakeholder Collaboration
- Work closely with Retail Operations, Training & Development and Area Managers
- Build strong relationships with store leadership teams
- Provide regular feedback and insight on store capability and performance trends
- Act as the link between strategy and execution at store level
About You
Essential Skills & Experience
- Proven experience in a multi-site retail environment
- Strong understanding of store KPIs, conversion and commercial drivers
- Experience coaching and developing store teams and leaders
- Confident delivering training in-store and adapting style to different audiences
- Data-led mindset with the ability to turn insight into action
- Willingness to travel extensively across the UK
- A full UK driving licence is required due to the travel demands of this field-based role
Desirable Skills & Experience
- Experience in a field-based or retail support role
- Background in retail training, operations or performance improvement
- Passion for customer experience and retail excellence
Personal Attributes
- Customer experience is at the forefront and priority of every decision
- Commercially driven and results focused
- Credible, confident and able to influence at all levels
- Hands-on, practical and comfortable working in fast-paced stores
- Strong communication and coaching skills
- Passionate about retail, people development and performance
Diversity
We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.
Recruitment Process
We’ll help make the interview process as transparent and stress-free as possible. We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you. We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.
Retail Excellence Lead in Croydon employer: Footasylum
Contact Detail:
Footasylum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Excellence Lead in Croydon
✨Tip Number 1
Get to know the company inside out! Research Footasylum's values, culture, and recent news. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of Retail Excellence Lead. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Retail Excellence Lead in Croydon
Some tips for your application 🫡
Show Your Passion for Retail: When you're writing your application, let your love for retail shine through! We want to see how passionate you are about customer experience and driving performance. Share specific examples of how you've made a difference in previous roles.
Be Data-Driven: Since this role is all about improving KPIs and using data to drive action, make sure to highlight your experience with data analysis. We love candidates who can turn insights into tangible results, so don’t hold back on those numbers!
Tailor Your Application: Take the time to customise your application for the Retail Excellence Lead role. Mention how your skills align with our key responsibilities, like coaching and training store teams. This shows us that you understand what we’re looking for and how you can contribute.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Footasylum
✨Know Your Numbers
Make sure you’re familiar with key retail KPIs like conversion rates, average transaction value (ATV), and units per transaction (UPT). Being able to discuss these metrics confidently will show that you understand the commercial drivers behind store performance.
✨Showcase Your Coaching Skills
Prepare examples of how you've successfully coached and developed teams in previous roles. Think about specific situations where your training made a tangible difference in performance or customer experience, as this aligns perfectly with the role's focus on capability building.
✨Understand the Customer Journey
Research Footasylum’s customer experience and think about ways to enhance it. Be ready to discuss how you would identify opportunities for improvement in-store and how you can drive excellence in service and engagement.
✨Build Relationships
Since this role involves collaboration with various stakeholders, think about how you’ve built strong relationships in past positions. Be prepared to share strategies for effective communication and teamwork, especially in a fast-paced retail environment.