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- Tasks: Lead brand marketing for 50+ brands and manage a talented team.
- Company: Footasylum, a top UK retailer in streetwear and sportswear.
- Benefits: Supportive environment, career development, and opportunities to learn new skills.
- Other info: Join a diverse team that values collaboration and creativity.
- Why this job: Be the face of Footasylum marketing and drive brand success globally.
- Qualifications: 5+ years in marketing, team management experience, and a passion for trends.
The predicted salary is between 50000 - 60000 £ per year.
Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.
We are looking for a Brand Marketing Manager to join the well-established Marketing team at Footasylum. This brand new role offers the opportunity to oversee brand marketing across 50+ third-party brands and 10 Footasylum own brands. You will manage a high-functioning and talented team of three, reporting directly into the Head of Marketing. The role is vital internally and externally, being the face of Footasylum marketing with all brand partners and driving success and expansion of own brands across UK and International markets. You will oversee strategy, 7-figure budgets and team management while also managing your own brands and campaigns in partnership with brands such as Nike, adidas, New Balance and more.
Key Responsibilities
- You will manage campaigns across key 3PBs including brief, strategic direction, rollout, budget management and brand relationship.
- You will oversee and develop current own brands (x10) alongside two marketing executives, including wholesale and any new brands we bring to market.
- You will control and monitor budgets across all brand activity.
- You will work closely with the Head of Marketing, buying, merchandising, brand and wholesale partners to understand campaign and brand KPIs.
- You will lead a team of 3 to drive further success within the team.
- You will manage calendar scheduling.
- You will deputise for the Head of Marketing when required.
Qualifications
- High level of organisation, communication and creative flair.
- Self-motivated with the ability to problem-solve.
- Passionate about consumers and trends.
- 5+ years’ experience in marketing/brand.
- 3+ years’ experience managing a team.
About You
We are looking for someone who embodies the Footasylum values – Community, Collaborate and Challenge. You will be an expert in UK culture and a brand fanatic. You will be confident, have strong stakeholder management skills, be passionate, and have the drive to learn every day. You will be organised and able to manage multiple projects at once. You will have knowledge of the current Footasylum consumer with trends, cultural moments, and social media.
Benefits
We value you and your development. Our people across the business have taken on new opportunities, whether that is stepping into a new role, moving into a different department, or building new skills through the support and training we offer. We aim to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.
Diversity
We recognise and value the importance of diversity to help ensure we have diverse perspectives when building services for customers and the wider business. Diversity also supports building happy, energized teams full of people who want to learn and be inspired by each other's different backgrounds and experiences.
Brand Marketing Manager employer: Footasylum
Contact Detail:
Footasylum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to shine and demonstrate how you can bring value to Footasylum’s brand marketing efforts.
✨Tip Number 3
Prepare for interviews by researching Footasylum and its brands. Understand their values, recent campaigns, and market position. This will help you tailor your responses and show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Footasylum family. Let’s get you that Brand Marketing Manager role!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for brand marketing shine through. We want to see your enthusiasm for streetwear and sportswear, so don’t hold back on sharing why you love the industry!
Tailor Your CV: Make sure your CV is tailored to the Brand Marketing Manager role. Highlight your experience with managing teams and budgets, and showcase any successful campaigns you've led. We love seeing how you’ve made an impact in previous roles!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the Footasylum family!
How to prepare for a job interview at Footasylum
✨Know Your Brands
Before the interview, dive deep into Footasylum's own brands and their third-party partners. Understand their unique selling points, recent campaigns, and how they fit into the current market trends. This knowledge will help you demonstrate your passion for the brands and show that you're ready to hit the ground running.
✨Showcase Your Leadership Skills
As a Brand Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on your communication style, problem-solving abilities, and how you've driven results. Be ready to discuss how you can inspire and motivate your future team at Footasylum.
✨Be Data-Driven
Footasylum values data-driven decision-making, so come prepared with examples of how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked, how you've adjusted campaigns based on performance, and any tools or software you’re familiar with that can help in this area.
✨Embrace the Culture
Footasylum is all about community, collaboration, and challenge. During your interview, reflect these values in your responses. Share experiences where you've worked collaboratively, embraced challenges, and contributed to a positive team culture. This will show that you not only understand their ethos but also embody it.