Assistant Store Manager in Merthyr Tydfil, Wales

We are hiring for an Assistant Store Manager to join one of our exciting NEW stores opening in Spring 2026 in Merthyr Tydfil at Cyfarthfa Shopping Park. Please note: this is a brand new store. We are excited to be opening in a new location.

As the new Assistant Store Manager, and alongside the new Store Manager, you will be heavily involved in the selection and recruitment of your new team. Until the store opens, you will be based in another nearby store to undergo your training. There is an established team in place, and you will be working directly with them to help create the best customer shopping experience possible.

Footasylum is a business that believes in our front-end retail staff. An Assistant Manager will be responsible for assisting the Store Manager with the store's day-to-day responsibilities. You will do so by taking on managerial tasks such as overseeing employees, modelling effective leadership, and offering excellent customer service. A primary responsibility of an Assistant Manager is to carry out the Manager's role in their absence. You will utilise this role to essentially acquire and develop a Store Manager's duties and ultimately be in training to advance to this position.

We invest in our training and development and this role will be no different. Our aim is to continue to build and create an environment where our employees can achieve, develop, and progress. You will be supported in your journey, and we will celebrate with you every step of the way. Regular 1-2-1s, training, and support will be available but most importantly, you will be given all the tools to help you thrive and feel empowered on your journey with us. We also have a track record of progression, support, and training. We have a plethora of examples across our teams where people have progressed upwards or into completely new opportunities within the business. Ultimately your development is paramount to us, and we want to help support you to achieve your goals.

About You

We are looking for someone who is passionate about fashion retail and aligned with our company values. The ideal Assistant Store Manager will bring:

• Proven experience in fashion retail, ideally in a managerial role within a fast-paced environment
• A strong track record of leading, motivating, and developing high-performing teams
• Excellent communication skills, both verbal and written
• The ability to thrive under pressure and adapt quickly to changing priorities
• Exceptional organisational skills and a customer-first mindset
• A deep understanding of the fashion industry and current market trends

Ideal for candidates currently working as a Deputy Store Manager, Retail Operations Supervisor, Store Management Associate, Assistant Retail Manager, or Sales Floor Manager.

Why Footasylum?

We have been on a journey, growing significantly over the last few years. We are vibrant, engaged, and performing well. Innovation is key to our business, and we have been looking at how we deliver value to our wider Retail estate. We want to create a place for colleagues to do their best work, and you will have the opportunity to influence our decisions, help define Retail standards across the Estate, and contribute to a happy and healthy working environment.

Diversity: We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are providing services to our colleagues and customers. We know that this will help us build a great service, which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences.

Recruitment process: We review applications on an individual basis, and if we feel you would be a good fit we will invite you for a face-to-face chat about the role, and to see if we are a good fit for you. We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you, and why you feel this is the opportunity for you.