At a Glance
- Tasks: Own product marketing strategy, positioning, and messaging for a leading food tech platform.
- Company: Join an award-winning cloud software company transforming the food industry.
- Benefits: Enjoy a competitive salary, generous holiday package, and flexible hybrid working.
- Other info: Be part of a supportive team that values employee happiness and growth.
- Why this job: Make a real impact in a fast-paced, high-growth environment with global reach.
- Qualifications: 8+ years in product marketing, SaaS experience, and a passion for market intelligence.
The predicted salary is between 60750 - 74250 £ per year.
A LITTLE INFORMATION ABOUT US!
Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control, and trading and planning management.
Our software solutions are currently utilised by 10 of the largest food retailers in the world.
As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.
At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy, working together and solving problems for our customers.
Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing project statuses, it is important to us that our employees are happy and delivering the best possible result for our customers.
We're always keen to welcome talented individuals to join our expanding team.
So if you're driven, detail oriented, and passionate about working in a fast-paced, high-growth environment — we're looking for you!
IS THIS SOMETHING THAT INTERESTS YOU?
The Product Marketing Marketing owns product marketing strategy and execution across Foods Connected's platform, with particular ownership of positioning: defining how we talk about who we are, what we solve, and why it matters to medium-to-large food manufacturers, retailers, and foodservice/QSR businesses.
You will build the sales collateral our team relies on, run our win/loss programme, and listen to customer conversations, including through Gong, for the insight that keeps our messaging honest.
It suits someone who is naturally curious about the market and resilient enough to keep refining the story when the first version does not land.
The Product Marketing Manager will have a truly global focus due to Foods Connected’s expansion into markets including EMEA, APAC and North America.
RESPONSIBILITIES
- Positioning, Messaging & Market Intelligence – 30%
- Own and continuously sharpen Foods Connected’s positioning and messaging, testing it against how prospects and customers actually describe their problems.
- Run ongoing market and competitor analysis, tracking how competitors position themselves and where Foods Connected’s advantage is real rather than assumed.
- Translate product capability into value propositions that map to the priorities of food manufacturers, retailers, and foodservice/QSR buyers.
- Partner with product management so positioning and messaging evolve alongside the roadmap.
- Use AI-assisted research tools to track market and competitor shifts faster. Understand the impact of AI on buyer journeys and pressure-test positioning before it ships.
- Win/Loss & Customer Intelligence – 10%
- Own the win/loss programme end-to-end: design the process, run the interviews, and turn findings into a regular report for sales and product leadership.
- Use Gong’s AI-powered call analysis to mine live sales calls for customer language, objections, and competitor mentions, feeding what you learn back into positioning and enablement.
- Maintain a live, evidence-based view of why deals are won and lost, and use it to sharpen targeting and messaging.
- Go-to-Market Planning & Launch – 35%
- Lead go-to-market planning for new product launches and feature releases, setting the plan, timeline, and success measures with product, sales, and marketing.
- Define target segments and buyer personas for each launch, grounded in customer and market intelligence rather than assumption.
- Track adoption and post-launch performance, and adjust positioning and enablement based on what’s actually landing with customers.
- Sales Enablement– 25%
- Build and maintain the core sales collateral and pitch materials, keeping them current with positioning and ready for sellers to use with confidence.
- Use AI tools to speed up the production of decks, demo scripts, and enablement content, without compromising quality or positioning consistency.
- Create and maintain competitive battlecards and objection-handling guides that sales can use in the moment.
- Establish Foods Connected as a thought leader in the food industry through insightful content, industry events, and relationships with industry influencers.
EXPERIENCE AND QUALIFICATIONS
- Minimum Qualifications & Experience
- Bachelor’s degree in Marketing or a related field and 8 years relevant experience; or equivalent combination of education and experience.
- Preferred Qualifications
- 8+ years’ experience in product marketing, with a track record of owning positioning, messaging, and win/loss programmes for Software solutions or the Saa S space.
- Prior experience within a Saa S organisation.
- Naturally curious and resilient, comfortable testing ideas, taking feedback, and adjusting course when the evidence says to.
- Technical Skills
- To perform this job successfully, the
Product Marketing Marketing should have experience with
- Deep understanding of Marketing Principles, market research, and Product positioning.
- Prior experience and knowledge with Saa S products.
- CRM system management (Hub Spot, Salesforce or similar).
- Familiarity with planning platforms such as JIRA, Trello or similar.
- Skilled in building sales decks and enablement materials (Power Point, Canva or similar).
- Confident developing and delivering product demos to prospects, customers, and internal teams.
- Experience using Gong or similar conversation intelligence platforms for customer and competitive insight.
- Experience designing and running win/loss programmes.
- Comfortable using AI tools (e. g. Claude, Gong AI) to speed up research, content drafting, and call analysis.
- Microsoft: 365 Suite (Excel, Power Point, etc.)
BENEFITS
- Competitive Base Salary
- Generous Holiday Package — 25 Days + 10 Public Holidays
- Private Medical, Dental & Vision
- Employee Wellness Programme and Classes
- Flexible model of hybrid working
Product Marketing Manager in Belfast employer: Foods Connected
Foods Connected is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation and collaboration thrive. Located in the vibrant EMEA region, we provide our team with unique opportunities to engage with diverse clients while enjoying a supportive environment that values work-life balance and fosters meaningful relationships. Join us to be part of a forward-thinking company dedicated to driving customer success and making a real impact in the SaaS industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Foods Connected and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Foods Connected are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Foods Connected on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Foods Connected. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Foods Connected. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Foods Connected:Show us that you’ve done your homework! In your application, briefly mention what you admire about Foods Connected’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Foods Connected
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Foods Connected will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Foods Connected, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
