At a Glance
- Tasks: Lead brand and content strategy for a global B2B SaaS company in the food industry.
- Company: Join an award-winning team at Foods Connected, revolutionising food supply chain management.
- Benefits: Enjoy a competitive salary, generous holiday package, and flexible hybrid working.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a real impact by shaping brand identity and driving customer engagement.
- Qualifications: Proven experience in brand and content marketing, especially in B2B SaaS.
The predicted salary is between 60000 - 80000 € per year.
A LITTLE INFORMATION ABOUT US! Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business. At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy coming into the office every day working together and solving problems for our customers.
Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing our project statuses or enjoying a game of ping-pong or pool in the office, it is important to us that our employees are happy and delivering the best possible result for our customers. We’re always keen to welcome talented individuals to join our expanding team. So if you’re driven, with a passion for developing simple software solutions, creating great user experiences, designing scalable solutions for real business challenges and ensuring customer happiness then we’re looking for you!
IS THIS SOMETHING THAT INTERESTS YOU?
As Head of Brand & Content at Foods Connected, you will define and lead the brand and content strategy for a scaling B2B SaaS business operating in the global food industry. This is a hands-on leadership role that bridges strategic thinking with creative execution.
You will be responsible for building and protecting the Foods Connected brand across key markets, developing a content engine that drives awareness, pipeline, and product adoption, and leading a team that produces work that stands out in a genuinely highly competitive landscape. You’ll collaborate closely with Product, Growth Marketing, Sales, and Account Management to ensure our brand and messaging reflects the value we deliver to customers worldwide.
RESPONSIBILITIES:
- Brand Strategy & Identity – 35%
- Own and evolve the Foods Connected brand identity, ensuring consistency across all touchpoints from product UI and sales collateral to events and social media.
- Define and articulate brand positioning in the B2B SaaS and food technology space, differentiating Foods Connected from competitors globally.
- Develop and maintain brand guidelines that enable internal teams and external partners to communicate consistently at scale.
- Champion the brand internally, acting as a centre of excellence for visual identity, tone of voice, and messaging frameworks.
- Lead brand campaigns that build awareness and credibility with target audiences across Europe, North America, APAC, and emerging markets.
- Content Strategy & Execution – 40%
- Build and execute a global content strategy that supports the full customer lifecycle — from awareness and demand generation through to onboarding and retention.
- Develop content programmes tailored for diverse international audiences, accounting for regional nuances in messaging, channel preferences, and regulatory context.
- Oversee the creation of high-quality content across multiple formats: long-form thought leadership, product-focused content, case studies, video, webinars, email, and social.
- Partner with Sales and Account Management to develop sales enablement content, pitch decks, one-pagers, and customer-facing materials that reflect the Foods Connected brand.
- Establish a content operations framework that ensures consistent, high-quality output across all channels.
- Use data and performance analytics to continuously optimise content strategy, refining what works and scaling successful formats.
- Partner with industry experts and research vendors to support the execution of our brand and content strategy.
- Creative Production & Tooling – 15%
- Lead creative production using best-in-class design tools, including Canva (for scalable, on brand template systems) and the Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro) for premium brand and campaign assets.
- Build and maintain a scalable content production workflow, enabling the broader team to create on-brand assets independently using governed Canva templates.
- Oversee video and multimedia content production for product launches, customer stories, and event materials.
- Manage agency and freelance relationships to extend capacity for design, video, and specialist content creation.
- Team Leadership & Cross-Functional Collaboration – 10%
- Build, lead, and mentor a growing Brand & Content team, creating a high-performance culture with clear goals and development pathways.
- Work closely with Product Marketing to align content and campaigns with product launches, feature releases, and customer communications.
- Collaborate with the Sales team to ensure brand and content assets are actively used and valued in the sales process.
- Partner with the Digital/Demand Generation team to ensure brand-consistent execution across paid, organic, and email channels.
EXPERIENCE AND QUALIFICATIONS:
To perform this job successfully, the Head of Brand and Content should have experience with and knowledge of:
- Technical Skills:
- Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential); Premiere Pro or After Effects (advantageous).
- Canva: Advanced proficiency, including template governance and brand kit management.
- CMS platforms (e.g. WordPress, Webflow) for content publishing and management.
- SEO tools (e.g. SEMrush, Ahrefs) for content planning and performance monitoring.
- Analytics platforms (e.g. Google Analytics 4, HubSpot) for reporting on content effectiveness.
- Microsoft 365 Suite: PowerPoint, Word, SharePoint, and Teams for internal collaboration and presentations.
- Project management tools (e.g. Jira or equivalent) for content planning and team workflows.
- Essential Qualifications:
- Demonstrated experience of managing progressive brand and content marketing experience, with at least 2 years in a management role within a B2B SaaS company.
- Demonstrable track record of developing and executing brand and content strategies that have driven measurable business impact in SaaS environments.
- Proven experience developing content and brand programmes for global audiences, with an understanding of how messaging and channel strategies differ across regions.
- Strong expertise in Canva, including building and managing scalable brand template systems for use across teams.
- Proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign for brand asset creation; experience with Premiere Pro or similar video editing tools is an advantage.
- Deep understanding of the B2B SaaS buyer journey and how content contributes to pipeline generation, product adoption, and customer retention.
- Experience producing and managing multi-format content programmes including written, visual, video, and interactive assets.
- Strong analytical mindset, with experience using content performance data (SEO, engagement, pipeline attribution) to inform strategy.
- Excellent writing, editing, and storytelling skills, with the ability to translate complex SaaS and supply chain topics into compelling narratives for varied audiences.
- Preferred Qualifications
- Experience marketing a SaaS platform into the food retail, food manufacturing, or supply chain sector.
- Familiarity with marketing automation and CRM platforms (e.g. HubSpot) and their role in content distribution and lead nurturing.
- Experience operating in a scale-up or high-growth SaaS environment, with a proven ability to build a brand function from an early stage.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
BENEFITS:
- Competitive Base Salary
- Generous Holiday Package - 25 Days + 10 Public Holidays
- Private Medical, Dental & Vision
- Employee Wellness Program and Classes
- Flexible model of hybrid working
Head of Brand and Content in Belfast employer: Foods Connected
At Foods Connected, we pride ourselves on being an exceptional employer that values our employees as our greatest asset. Our vibrant work culture fosters collaboration and creativity, allowing team members to thrive in a supportive environment while enjoying benefits such as a competitive salary, generous holiday package, and a flexible hybrid working model. With ample opportunities for professional growth and a commitment to employee wellness, joining our team means becoming part of a dynamic company dedicated to making a meaningful impact in the global food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Content in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the food tech and SaaS industries. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand and content strategy. Include case studies that demonstrate how you've driven results in previous roles. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Foods Connected thoroughly. Understand their brand identity, recent campaigns, and how they position themselves in the market. Tailor your responses to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Foods Connected team. Let’s get you that dream job!
We think you need these skills to ace Head of Brand and Content in Belfast
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining Foods Connected and making an impact in the B2B SaaS space.
Tailor Your Content:Make sure to customise your application to reflect how your experience aligns with our needs. Highlight your previous work in brand strategy and content creation, especially in a SaaS environment, so we can see how you fit into our team.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the best candidate for the Head of Brand and Content role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Foods Connected.
How to prepare for a job interview at Foods Connected
✨Know the Brand Inside Out
Before your interview, dive deep into Foods Connected's brand identity and values. Understand their mission in the B2B SaaS space and how they differentiate themselves in the food industry. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of brand and content strategies you've developed in the past. Highlight how these strategies drove measurable business impact, especially in a SaaS environment. Be ready to share metrics that demonstrate your success.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, come prepared with examples of how you've successfully collaborated with sales, product marketing, or account management in previous roles. Emphasise your ability to align content with broader business goals.
✨Be Ready for Creative Challenges
Expect to face some creative challenges during the interview. Think about how you would approach building a global content strategy or managing a brand campaign. Show your problem-solving skills and how you can adapt to different regional nuances in messaging.
