Global Brand & Content Leader for SaaS & Food Tech in Belfast

Foods Connected is an award-winning cloud-based software platform that helps retailers and food companies across the world manage their supply chain, quality control, and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.

At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy coming into the office every day working together and solving problems for our customers. Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing our project statuses or enjoying a game of ping-pong or pool in the office, it is important to us that our employees are happy and delivering the best possible result for our customers. We’re always keen to welcome talented individuals to join our expanding team. So if you’re driven, with a passion for developing simple software solutions, creating great user experiences, designing scalable solutions for real business challenges and ensuring customer happiness then we’re looking for you!

As Head of Brand & Content at Foods Connected, you will define and lead the brand and content strategy for a scaling B2B SaaS business operating in the global food industry. This is a hands-on leadership role that bridges strategic thinking with creative execution. You will be responsible for building and protecting the Foods Connected brand across key markets, developing a content engine that drives awareness, pipeline, and product adoption, and leading a team that produces work that stands out in a genuinely highly competitive landscape. You’ll collaborate closely with Product, Growth Marketing, Sales, and Account Management to ensure our brand and messaging reflects the value we deliver to customers worldwide.

RESPONSIBILITIES:

• Brand Strategy & Identity – 35%
  • Own and evolve the Foods Connected brand identity, ensuring consistency across all touchpoints from product UI and sales collateral to events and social media.
  • Define and articulate brand positioning in the B2B SaaS and food technology space, differentiating Foods Connected from competitors globally.
  • Develop and maintain brand guidelines that enable internal teams and external partners to communicate consistently at scale.
  • Champion the brand internally, acting as a center of excellence for visual identity, tone of voice, and messaging frameworks.
  • Lead brand campaigns that build awareness and credibility with target audiences across Europe, North America, APAC, and emerging markets.
  • Build and execute a global content strategy that supports the full customer lifecycle — from awareness and demand generation through to onboarding and retention.
  • Develop content programmes tailored for diverse international audiences, accounting for regional nuances in messaging, channel preferences, and regulatory context.
  • Oversee the creation of high-quality content across multiple formats: long-form thought leadership, product-focused content, case studies, video, webinars, email, and social.
  • Partner with Sales and Account Management to develop sales enablement content, pitch decks, one-pagers, and customer-facing materials that reflect the Foods Connected brand.
  • Establish a content operations framework that ensures consistent, high-quality output across all channels.
  • Use data and performance analytics to continuously optimise content strategy, refining what works and scaling successful formats.
  • Partner with industry experts and research vendors to support the execution of our brand and content strategy.
• Creative Production & Tooling – 15%
  • Lead creative production using best-in-class design tools, including Canva and the Adobe Creative Suite for premium brand and campaign assets.
  • Build and maintain a scalable content production workflow, enabling the broader team to create on-brand assets independently using governed Canva templates.
  • Oversee video and multimedia content production for product launches, customer stories, and event materials.
  • Manage agency and freelance relationships to extend capacity for design, video, and specialist content creation.
• Team Leadership & Cross-Functional Collaboration – 10%
  • Build, lead, and mentor a growing Brand & Content team, creating a high-performance culture with clear goals and development pathways.
  • Work closely with Product Marketing to align content and campaigns with product launches, feature releases, and customer communications.
  • Collaborate with the Sales team to ensure brand and content assets are actively used and valued in the sales process.
  • Partner with the Digital/Demand Generation team to ensure brand-consistent execution across paid, organic, and email channels.

EXPERIENCE AND QUALIFICATIONS:

To perform this job successfully, the Head of Brand and Content should have experience with and knowledge of:

• Technical Skills:
  • Adobe Creative Suite: Illustrator, Photoshop, InDesign (essential); Premiere Pro or After Effects (advantageous).
  • Canva: Advanced proficiency, including template governance and brand kit management.
  • CMS platforms (e.g. WordPress, Webflow) for content publishing and management.
  • SEO tools (e.g. SEMrush, Ahrefs) for content planning and performance monitoring.
  • Analytics platforms (e.g. Google Analytics 4, HubSpot) for reporting on content effectiveness.
  • Working knowledge of AI tools and practices, with a pragmatic approach to adoption relevant to the Marketing Department and this role.
  • Microsoft 365 Suite: PowerPoint, Word, SharePoint, and Teams for internal collaboration and presentations.
  • Project management tools (e.g. Jira or equivalent) for content planning and team workflows.
• Essential Qualifications:
  • Demonstrated experience of managing progressive brand and content marketing experience, with at least 2 years in a management role within a B2B SaaS company.
  • Demonstrable track record of developing and executing brand and content strategies that have driven measurable business impact in SaaS environments.
  • Proven experience developing content and brand programmes for global audiences, with an understanding of how messaging and channel strategies differ across regions.
  • Strong expertise in Canva, including building and managing scalable brand template systems for use across teams.
  • Proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign for brand asset creation; experience with Premiere Pro or similar video editing tools is an advantage.
  • Deep understanding of the B2B SaaS buyer journey and how content contributes to pipeline generation, product adoption, and customer retention.
  • Experience producing and managing multi-format content programmes including written, visual, video, and interactive assets.
  • Strong analytical mindset, with experience using content performance data (SEO, engagement, pipeline attribution) to inform strategy.
  • Excellent writing, editing, and storytelling skills, with the ability to translate complex SaaS and supply chain topics into compelling narratives for varied audiences.
• Preferred Qualifications:
  • Experience marketing a SaaS platform into the food retail, food manufacturing, or supply chain sector.
  • Familiarity with marketing automation and CRM platforms (e.g. HubSpot) and their role in content distribution and lead nurturing.
  • Experience operating in a scale-up or high-growth SaaS environment, with a proven ability to build a brand function from an early stage.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

BENEFITS:

• Generous Holiday Package - 25 Days + 10 Public Holidays