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- Tasks: Generate leads and book meetings to help scale FoodOp in the UK.
- Company: Join a mission-driven food tech company transforming kitchens globally.
- Benefits: Competitive salary, dynamic team environment, and growth opportunities.
- Why this job: Be a key player in a fast-growing startup and make a real impact.
- Qualifications: 1-2 years in B2B sales or lead generation, with a proactive mindset.
- Other info: Work on-site in Shoreditch, London, with a collaborative and innovative team.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a Sales Development Representative (SDR) to help scale FoodOp to professional kitchens across the UK. Running a profitable and enjoyable foodservice business without sacrificing chef creativity is incredibly hard. FoodOp is on a mission to change that globally. More than 700 chefs across 550+ kitchens use FoodOp daily to manage recipes, menus, procurement, and reporting. As we expand into the UK, you’ll play a key role in our next stage of growth. The ideal candidate sees SDR as the first step toward a career as an enterprise SaaS Account Executive. NB: You must have full working rights in the UK.
About The Role
- Generate and qualify new leads through outbound prospecting across phone, email, social media, and events
- Research and identify ideal customer profiles within contract catering, hospitality, and public‑sector foodservice
- Book high‑quality discovery meetings for the Head of UK&I and sales team
- Collaborate on go‑to‑market strategy, sharing insights from conversations to improve messaging, segmentation, and targeting
- Maintain clean CRM hygiene (Zoho) with accurate activity tracking and lead qualification notes
- Represent FoodOp at industry events and meetings, acting as an early ambassador for our brand in the UK market
What We’re Looking For
- Have 1‑2 years of experience in B2B sales, business development, or lead generation (preferably SaaS or tech)
- Have a confident phone presence and the resilience to handle rejections
- Are comfortable running structured outbound outreach through cold calling, email, and LinkedIn
- Have a proactive, self‑starting mindset, motivated to build something new rather than inherit a finished playbook
- Thrive in a fast‑paced, high‑growth environment and enjoy taking ownership of projects with real impact
- Experience selling into hospitality, contract catering, and foodservice operations is a plus.
The role is on‑site in Shoreditch, London.
Ways of Working
You will be part of a small, high‑impact commercial team working across the UK. Decisions are made through dialogue and alignment, and we value curiosity, ownership, and continuous learning. As our new SDR, you’ll work closely with Jonathan Blauenfeldt Nielsen, Head of UK&I, who leads the expansion. You’ll also collaborate with Marketing, Product, and Customer Success as we build and refine our UK presence. This is one of the first roles in the London office, offering ownership, trust, and the ability to leave a real mark on how FoodOp grows in the UK.
How To Apply
We review applications on an ongoing basis, so please send your CV and a short note outlining why this role and FoodOp is a good fit for you. We care more about your ability to engage prospects, understand customer challenges, and create meaningful conversations than about the number of years you’ve worked in sales. We look forward to hearing from you!
Sales Development Representative (SDR) employer: FoodOp
Contact Detail:
FoodOp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (SDR)
✨Tip Number 1
Get to know the company inside out! Research FoodOp's mission, values, and the challenges they aim to solve in the foodservice industry. This knowledge will help you tailor your conversations and show genuine interest when you connect with potential leads.
✨Tip Number 2
Practice your pitch! Whether it's over the phone or in person, having a confident and engaging delivery is key. Role-play with friends or colleagues to refine your approach and handle objections like a pro.
✨Tip Number 3
Leverage social media to build your network. Connect with industry professionals on LinkedIn, engage with their content, and share insights about the foodservice sector. This will not only expand your reach but also position you as a knowledgeable player in the field.
✨Tip Number 4
Don’t forget to follow up! After initial conversations or meetings, send a quick thank-you note or a message summarising key points discussed. This shows professionalism and keeps you top of mind for future opportunities.
We think you need these skills to ace Sales Development Representative (SDR)
Some tips for your application 🫡
Show Your Passion for Food Service: When you write your application, let your enthusiasm for the food service industry shine through. We want to see that you understand the challenges chefs face and how FoodOp can make their lives easier. A personal touch can really set you apart!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in B2B sales or lead generation, especially if it’s in SaaS or tech. We love seeing how your skills align with what we’re looking for!
Be Authentic and Honest: We value authenticity, so don’t be afraid to share your true self in your application. If you’ve faced challenges in sales, talk about them! Show us how you’ve learned and grown from those experiences.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It helps us keep track of everything and ensures you’re in the running for this exciting opportunity with FoodOp!
How to prepare for a job interview at FoodOp
✨Know Your Product Inside Out
Before the interview, make sure you understand FoodOp's mission and how it helps chefs manage their kitchens. Familiarise yourself with the features of the platform and think about how they can solve common challenges in the foodservice industry. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Prepare for Role-Play Scenarios
As an SDR, you'll be engaging with potential clients regularly. Be ready to demonstrate your phone presence and handling of objections during the interview. Practise common sales scenarios with a friend or mentor, focusing on how to keep the conversation flowing and turn rejections into opportunities.
✨Research Your Audience
Dig into the types of customers FoodOp targets, such as contract catering and hospitality sectors. Understanding their pain points will allow you to tailor your responses and show how you can contribute to generating leads effectively. Mention specific insights during your interview to impress the hiring team.
✨Show Your Proactive Mindset
FoodOp values self-starters who thrive in fast-paced environments. Prepare examples from your past experiences where you've taken initiative or led projects. Highlighting your ability to build something new rather than following a set playbook will resonate well with the team and demonstrate that you're a great fit for their culture.
