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For Companies At a Glance
- Tasks: Generate leads and book meetings to help scale FoodOp in the UK foodservice industry.
- Company: Join a mission-driven team transforming foodservice for chefs across the globe.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be a key player in a fast-growing company and make a real impact.
- Qualifications: 1-2 years in B2B sales or lead generation, with a proactive mindset.
- Other info: Work closely with a small, high-impact team in Shoreditch, London.
The predicted salary is between 28800 - 43200 ÂŁ per year.
We are looking for a Sales Development Representative (SDR) to help scale FoodOp to professional kitchens across the UK. Running a profitable and enjoyable foodservice business without sacrificing chef creativity is incredibly hard. FoodOp is on a mission to change that globally. More than 700 chefs across 550+ kitchens use FoodOp daily to manage recipes, menus, procurement, and reporting. As we expand into the UK, you'll play a key role in our next stage of growth. The ideal candidate sees SDR as the first step toward a career as an enterprise SaaS Account Executive.
About The Role
- Generate and qualify new leads through outbound prospecting across phone, email, social media, and events
- Research and identify ideal customer profiles within contract catering, hospitality, and publicâsector foodservice
- Book highâquality discovery meetings for the Head of UK&I and sales team
- Collaborate on goâtoâmarket strategy, sharing insights from conversations to improve messaging, segmentation, and targeting
- Maintain clean CRM hygiene (Zoho) with accurate activity tracking and lead qualification notes
- Represent FoodOp at industry events and meetings, acting as an early ambassador for our brand in the UK market
What We're Looking For
- Have 1â2 years of experience in B2B sales, business development, or lead generation (preferably SaaS or tech)
- Have a confident phone presence and the resilience to handle rejections
- Are comfortable running structured outbound outreach through cold calling, email, and LinkedIn
- Have a proactive, selfâstarting mindset, motivated to build something new rather than inherit a finished playbook
- Thrive in a fastâpaced, highâgrowth environment and enjoy taking ownership of projects with real impact
- Experience selling into hospitality, contract catering, and foodservice operations is a plus. The role is onâsite in Shoreditch, London.
Ways of Working
You will be part of a small, highâimpact commercial team working across the UK. Decisions are made through dialogue and alignment, and we value curiosity, ownership, and continuous learning. As our new SDR, you'll work closely with Jonathan Blauenfeldt Nielsen, Head of UK&I, who leads the expansion. You'll also collaborate with Marketing, Product, and Customer Success as we build and refine our UK presence. This is one of the first roles in the London office, offering ownership, trust, and the ability to leave a real mark on how FoodOp grows in the UK.
How To Apply
We review applications on an ongoing basis, so please send your CV and a short note outlining why this role and FoodOp is a good fit for you. We care more about your ability to engage prospects, understand customer challenges, and create meaningful conversations than about the number of years you've worked in sales. We look forward to hearing from you!
Sales Development Representative (SDR) in London employer: FoodOp
Contact Detail:
FoodOp Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Sales Development Representative (SDR) in London
â¨Tip Number 1
Get to know the company inside out! Research FoodOp's mission, values, and products. This way, when you chat with potential employers or at events, you can show genuine interest and understanding, making you stand out as a candidate.
â¨Tip Number 2
Network like a pro! Attend industry events and connect with people on LinkedIn. Donât just send connection requests; engage with their content and start conversations. This can lead to valuable referrals and insights into the role you're after.
â¨Tip Number 3
Practice your pitch! Whether itâs over the phone or in person, being able to confidently articulate why youâre the right fit for the SDR role is crucial. Role-play with friends or use online resources to refine your approach.
â¨Tip Number 4
Apply through our website! It shows initiative and gives you a direct line to the hiring team. Plus, itâs a great way to ensure your application doesnât get lost in the shuffle. Letâs make sure your talent shines through!
We think you need these skills to ace Sales Development Representative (SDR) in London
Some tips for your application đŤĄ
Show Your Passion: When you write your application, let your enthusiasm for the role and FoodOp shine through. We want to see that you're genuinely excited about helping chefs and transforming the foodservice industry!
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience in B2B sales or lead generation. Weâre looking for those who can engage prospects effectively, so showcase any achievements that demonstrate your skills in this area.
Craft a Compelling Note: In your short note, explain why you think youâd be a great fit for the SDR role. We love seeing candidates who can articulate their understanding of customer challenges and how they can contribute to our mission.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity to join our growing team.
How to prepare for a job interview at FoodOp
â¨Know Your Product Inside Out
Before the interview, make sure you understand FoodOp's mission and how it helps chefs manage their kitchens. Familiarise yourself with the features of the platform and think about how they can solve common challenges in the foodservice industry. This knowledge will help you engage in meaningful conversations during the interview.
â¨Prepare for Role-Specific Questions
Expect questions that assess your experience in B2B sales and lead generation. Be ready to share specific examples of how you've successfully generated leads or booked meetings in the past. Highlight your resilience in handling rejections and your proactive approach to outreach, as these traits are crucial for an SDR.
â¨Showcase Your Research Skills
Demonstrate your ability to research and identify ideal customer profiles. You might be asked how you would approach prospecting in the hospitality sector. Prepare a few strategies or insights on how you would tailor your outreach to different segments within the foodservice industry.
â¨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the go-to-market strategy or how the team collaborates across departments. This shows your genuine interest in the role and the company, and it gives you a chance to assess if FoodOp is the right fit for you.
