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- Tasks: Generate leads and book meetings to help scale FoodOp across the UK.
- Company: Join a mission-driven food tech company transforming the culinary industry.
- Benefits: Competitive salary, dynamic team environment, and opportunities for growth.
- Why this job: Be a key player in a fast-growing startup and make a real impact.
- Qualifications: 1-2 years in B2B sales or lead generation; resilience and proactive mindset required.
- Other info: Work closely with a small team and shape FoodOp's presence in the UK.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a Sales Development Representative (SDR) to help scale FoodOp to professional kitchens across the UK. Running a profitable and enjoyable foodservice business without sacrificing chef creativity is incredibly hard. FoodOp is on a mission to change that globally. More than 700 chefs across 550+ kitchens use FoodOp daily to manage recipes, menus, procurement, and reporting. As we expand into the UK, you’ll play a key role in our next stage of growth.
This ideal candidate sees SDR as the first step toward a career as an enterprise SaaS Account Executive.
About the RoleAs an SDR, you will:
- Generate and qualify new leads through outbound prospecting across phone, email, social media, and events.
- Research and identify ideal customer profiles within contract catering, hospitality, and public-sector foodservice.
- Book high-quality discovery meetings for the Head of UK&I and sales team.
- Collaborate on go-to-market strategy, sharing insights from conversations to improve messaging, segmentation, and targeting.
- Maintain clean CRM hygiene (Zoho) with accurate activity tracking and lead qualification notes.
- Represent FoodOp at industry events and meetings, acting as an early ambassador for our brand in the UK.
We imagine that you:
- Have 1-2 years of experience in B2B sales, business development, or lead generation.
- Have a confident phone presence and the resilience to handle rejections.
- Are comfortable running structured outbound outreach through cold calling, email, and LinkedIn.
- Have a proactive, self-starting mindset, motivated to build something new rather than inherit a finished playbook.
- Thrive in a fast-paced, high-growth environment and enjoy taking ownership of projects with real impact.
- Experience working with hospitality, contract catering, and foodservice operations is a plus.
The role is on-site in Shoreditch, London.
Ways of WorkingYou will be part of a small, high-impact commercial team working across the UK. Decisions are made through dialogue and alignment, and we value curiosity, ownership, and continuous learning.
As our new SDR, you’ll work closely with Jonathan Blauenfeldt Nielsen, Head of UK&I, who leads the expansion. You’ll also collaborate with Marketing, Product, and Customer Success as we build and refine our UK presence. This is one of the first roles in the London office, offering ownership, trust, and the ability to leave a real mark on how FoodOp grows in the UK.
How to ApplyWe review applications on an ongoing basis, so please send your CV and a short note outlining why this role and FoodOp is a good fit for you. We care more about your ability to engage prospects, understand customer challenges, and create meaningful conversations than about the number of years you have worked in sales. We look forward to hearing from you!
Sales Development Representative in London employer: FoodOp
Contact Detail:
FoodOp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative in London
✨Tip Number 1
Get to know the company inside out! Research FoodOp's mission, values, and products. This way, when you chat with potential leads or during interviews, you can show genuine enthusiasm and understanding of what we do.
✨Tip Number 2
Practice your pitch! Whether it's on the phone or in person, being able to confidently communicate how FoodOp can solve problems for chefs and kitchens is key. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 3
Network like a pro! Attend industry events and connect with people on LinkedIn. The more relationships you build, the easier it will be to generate leads and book those all-important discovery meetings for our sales team.
✨Tip Number 4
Stay organised! Use a CRM tool (like Zoho) to keep track of your outreach and follow-ups. This not only helps you maintain clean records but also shows us that you're serious about managing leads effectively.
We think you need these skills to ace Sales Development Representative in London
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in B2B sales and any specific achievements that showcase your skills. Tailor it to reflect how you can contribute to FoodOp's mission.
Write a Personalised Note: When you send your application, include a short note explaining why you're excited about the SDR role at FoodOp. Show us your passion for the foodservice industry and how you can help scale our impact in the UK!
Show Off Your Research Skills: We love candidates who do their homework! Research FoodOp and the foodservice sector before applying. Mention any insights or ideas you have in your application to demonstrate your proactive mindset.
Keep It Professional Yet Friendly: While we appreciate a casual tone, remember to keep your application professional. Use clear language and avoid jargon. We want to see your personality shine through while still being respectful and engaging!
How to prepare for a job interview at FoodOp
✨Know Your Product Inside Out
Before the interview, make sure you understand FoodOp's mission and how it helps chefs manage their kitchens. Familiarise yourself with the features of the platform and think about how they can solve common challenges in the foodservice industry. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Prepare for Role-Play Scenarios
As an SDR, you'll be generating leads through various channels. Be ready to demonstrate your cold calling skills or how you'd approach a potential client via email or LinkedIn. Practising these scenarios with a friend can help you refine your pitch and get comfortable with handling objections.
✨Research the Industry
Take some time to research the contract catering, hospitality, and public-sector foodservice sectors. Understanding the current trends and challenges in these areas will allow you to engage in meaningful conversations during the interview and show that you're proactive and knowledgeable.
✨Show Your Resilience
The role requires a confident phone presence and the ability to handle rejection. Be prepared to discuss past experiences where you've faced challenges or setbacks in sales and how you overcame them. Highlighting your resilience will demonstrate that you're the right fit for a fast-paced, high-growth environment like FoodOp.
