At a Glance
- Tasks: Create engaging content that drives sales and empowers menstrual health awareness.
- Company: Join a fast-growing female health startup redefining menstrual wellbeing.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Dynamic startup environment with opportunities for personal and professional growth.
- Why this job: Combine creativity and data to transform menstrual health narratives.
- Qualifications: Experience in performance marketing and a passion for women's health.
The predicted salary is between 50000 - 70000 £ per year.
DITTO is a science‑led brand redefining menstrual health. As a fast‑growing, VC‑backed business, we're scaling a new standard in menstrual wellbeing — empowering anyone with cycle symptoms to understand, support and optimise their health every day, not just during their period. Developed by female scientists and powered by biotechnology, the Cycle Supplement is backed by over 100 clinical trials and validated in its own clinical trial. Beyond the capsule, DITTO is building a movement — combining credible science, thoughtful design, and inclusive storytelling to change how menstrual health is perceived and supported. As we grow, performance creative will be central to how we convert attention into action.
About the role
You will sit at the intersection of data and creativity — turning science into content that stops the scroll and drives sales. This is a hands‑on, high‑ownership role. You will define what makes a potential customer stop, engage, and convert — and then build the systems to do it at scale. You are not just briefing others. You are embedded in the work from the first concept through to post‑production feedback and the next iteration. If you are equally energised by diving into data and dreaming up ideas, this role was built for you.
Performance creative strategy
- Own creative strategy across Meta, TikTok and YouTube with clear KPIs across ROAS, conversion and scalable growth.
- Develop creative frameworks that harness DITTO's scientific credibility to build trust and drive purchase decisions.
- Analyse performance data to surface winning signals, identify trends and shape the next generation of assets.
- Build and own a structured testing roadmap — challenging creative hypotheses, running experiments and scaling what works.
- Track and report on hook rate, watch time, CTR, CVR, and ROAS — using data to drive every creative decision.
- Lead end‑to‑end creative development: concepting, scripting, storyboarding, briefing, and post‑production feedback.
- Develop high‑performing short‑form content with a relentless focus on hooks, retention and shareability.
- Identify repeatable formats and frameworks that can be systematically tested and scaled.
- Ensure all output balances performance intent with DITTO's brand identity — science‑led, design‑forward and inclusive.
What we're looking for
- Extensive experience in performance marketing or creative strategy, ideally within D2C or the wellness space.
- Thinks in data and dreams in concepts — equally comfortable interpreting performance metrics as developing bold creative ideas.
- Deep understanding of Meta & TikTok — the nuances, the algorithms and what actually makes content perform.
- Can translate complex science into consumer messaging that earns trust and drives action.
- Proactive, highly organised and thrives in a fast‑moving environment where you own your output.
- Cares about purpose‑led brands, women's health and reshaping the conversation around menstrual wellbeing.
- Have experience in a high‑growth startup environment.
- Have a personal interest in health, nutrition, or scientific innovation.
- Are familiar with motion design or video editing tools.
Senior Creative Strategist (gn) @ Female Health Consumer Startup, London employer: FoodLabs
DITTO is an exceptional employer for those passionate about redefining menstrual health in a dynamic startup environment. With a strong focus on employee growth, we offer opportunities to engage in meaningful work that combines science and creativity, all while fostering a collaborative and inclusive culture in the heart of London. Join us to be part of a movement that empowers individuals and transforms perceptions around menstrual wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist (gn) @ Female Health Consumer Startup, London
✨Tip Number 1
Get to know the company inside out! Research DITTO's mission, values, and products. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share how your experience aligns with DITTO's goals, especially around performance marketing and creative strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Senior Creative Strategist (gn) @ Female Health Consumer Startup, London
Some tips for your application 🫡
Show Your Passion for Menstrual Health:When you're writing your application, let your enthusiasm for menstrual health shine through. We want to see how much you care about reshaping the conversation around this topic and how your values align with DITTO's mission.
Highlight Your Creative Strategy Skills:Make sure to showcase your experience in performance marketing or creative strategy. We’re looking for someone who can turn data into compelling content, so share examples of how you've done this in the past!
Be Data-Driven:Since this role is all about blending creativity with data, don’t shy away from discussing your analytical skills. Talk about how you've used performance metrics to inform your creative decisions and drive results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FoodLabs
✨Know Your Science
Since DITTO is all about science-led menstrual health, make sure you brush up on the clinical trials and scientific principles behind their products. Being able to discuss how the Cycle Supplement works and its benefits will show your genuine interest and understanding of the brand.
✨Showcase Your Creative Strategy Skills
Prepare examples of past projects where you've successfully combined data analysis with creative strategy. Be ready to discuss how you’ve developed content that not only engages but also drives sales, especially on platforms like Meta, TikTok, and YouTube.
✨Understand Performance Metrics
Familiarise yourself with key performance indicators such as ROAS, CTR, and CVR. Be prepared to explain how you’ve used these metrics in previous roles to inform your creative decisions and improve campaign performance.
✨Emphasise Your Passion for Women's Health
DITTO is a purpose-led brand, so it’s crucial to convey your personal interest in women's health and wellness. Share any relevant experiences or insights that demonstrate your commitment to reshaping the conversation around menstrual wellbeing.
