At a Glance
- Tasks: Join us to build a revolutionary sleep health platform from the ground up.
- Company: Exciting consumer health start-up focused on improving sleep and wellbeing.
- Benefits: Equity stake, flexible working hours, and a chance to shape the future of health.
- Other info: Work alongside top investors and a dynamic team in London.
- Why this job: Be a co-founder and make a real impact in the health industry.
- Qualifications: Experience in D2C growth, performance marketing, and a passion for health.
The predicted salary is between 80000 - 120000 £ per year.
JOIN FROM DAY ONE. BUILD SOMETHING THAT MATTERS. We're building a consumer health company around one of the most powerful and most neglected drivers of human performance: sleep. Sleep touches everything. Energy, focus, metabolism, recovery, mental health. It's the single highest-leverage thing we can do for our wellbeing, and yet the market treats it like an afterthought: fragmented products, weak science, short-term fixes, and prices that only work for the worried well. We're building something different.
We're building a direct-to-consumer sleep health platform for long-term results, grounded in clinical research, behavioural science, and technology. The founding CEO (ex-SellerX, startup operator, growth leader) is looking for a true co-founder to build this from zero. Not a hire. A partner.
HOW WE WORK Frameworks don't build companies. Execution does. We move fast, test relentlessly, and learn faster than anyone else. We use AI to punch above our weight. We do more with less, and we mean it. You won't be handed a playbook. You'll write it.
THE ROLE: CO-FOUNDER, PERFORMANCE & GROWTH This is a founder seat, full stop. But let's be clear about what that actually means. You're not a marketing director with a fancy title. You're not a specialist optimising one channel. You're a builder: someone who can zoom out to set the strategy and zoom in to write the ad copy, read the data, fix the funnel, and brief the next creative test, all before lunch. Growth is your obsession, but you think like an entrepreneur first. You understand that brand, product, operations, and culture are all part of the same machine, and you're energised by that complexity, not intimidated by it.
Your fingerprints will be on everything: how we acquire customers, how we convert them, how we keep them, and how we turn all of it into a brand people trust and talk about. You'll define the strategy, run the experiments, build the team, and scale this into a household name in consumer health.
In practice, that means:
- Owning all growth levers across paid, organic, partnerships, and everything in between
- Shaping go-to-market strategy, positioning, and channel mix from scratch
- Building and scaling paid social, influencer, and CRM programs with clear ROI discipline
- Leading creative testing and conversion optimisation across offers, copy, and pricing
- Managing budgets and performance data with the rigour of an operator and the instincts of a founder
- Developing acquisition and retention strategies that drive profitable, sustainable growth
- Rolling up your sleeves on product, brand, and customer experience when it matters, because it always matters
- Building a lean, high-performance team when the time is right
WHO YOU ARE You've been in the D2C trenches. You know performance marketing, creative testing, CRO, and lifecycle not from decks, but from doing. You think creatively and measure everything. You move fast and make calls. But more than a marketer or a growth specialist, you're a generalist entrepreneur who happens to be obsessed with performance and growth. You get restless in big companies. You're drawn to zero-to-one problems. You want to own outcomes, not contribute to them. And you've probably already been thinking about building something yourself.
Beyond the craft, you're someone who:
- Genuinely cares about health and believes sleep is an underrated frontier
- Has built or scaled something in a high-growth D2C environment and has the results to show for it
- Can brief, write, and test ad concepts that actually convert
- Thrives in ambiguity and builds structure where there is none
- Moves fluidly between strategy and execution and never thinks either is beneath you
- Has a founder's mindset: ownership, urgency, and zero tolerance for bloat
- Gets excited by AI as a force multiplier, not a threat
- Is native or fluent in English
- Is based in London and ready to go all-in
WHO'S BACKING US We're backed by FoodLabs, one of Europe's leading early-stage investors focused on human and planetary health, backing ventures where science, technology, and purpose intersect. That's exactly what we're building.
Co-Founder & Chief Marketing Officer (gn) @ Consumer Health Start-Up, London employer: FoodLabs
Join a pioneering consumer health start-up in London, where you'll have the unique opportunity to co-found and shape a revolutionary sleep health platform. We foster a dynamic work culture that values speed, creativity, and collaboration, empowering you to take ownership of your role and drive meaningful change from day one. With a focus on personal growth and innovation, we offer an environment where your entrepreneurial spirit can thrive, supported by leading investors who share our vision for improving wellbeing through science and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Co-Founder & Chief Marketing Officer (gn) @ Consumer Health Start-Up, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential co-founders or mentors. You never know who might have the perfect opportunity waiting for you.
✨Tip Number 2
Show your passion for sleep health! When you meet someone, share your thoughts on the importance of sleep and how it impacts performance. This will not only showcase your knowledge but also demonstrate your commitment to the mission of building something meaningful.
✨Tip Number 3
Be ready to roll up your sleeves! In a start-up environment, it’s all about execution. Be prepared to dive into the nitty-gritty details of marketing strategies, customer acquisition, and creative testing. Show that you’re not just a thinker, but a doer.
✨Tip Number 4
Apply through our website! We want to see your enthusiasm and commitment right from the start. By applying directly, you’ll stand out and show us that you’re serious about joining our journey to revolutionise sleep health.
We think you need these skills to ace Co-Founder & Chief Marketing Officer (gn) @ Consumer Health Start-Up, London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your passion for health and sleep, so don’t hold back on sharing your personal experiences or insights that connect you to our mission.
Show Your Hustle:We’re looking for someone who’s been in the trenches of D2C. Highlight your hands-on experience with performance marketing and growth strategies. Share specific examples of how you've tackled challenges and driven results in previous roles.
Tailor Your Approach:Make sure your application speaks directly to the role of Co-Founder & CMO. We want to see how you can zoom out for strategy and zoom in for execution. Use language from the job description to show you understand what we’re all about.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our journey.
How to prepare for a job interview at FoodLabs
✨Know Your Sleep Science
Dive deep into the science of sleep and its impact on health. Be prepared to discuss how you can leverage this knowledge in your marketing strategies. Show that you understand the nuances of sleep health and how it can be a game-changer for consumer wellbeing.
✨Demonstrate Your Entrepreneurial Spirit
This role is all about building from the ground up. Share specific examples of how you've tackled zero-to-one challenges in previous roles. Highlight your ability to think creatively and execute effectively, showcasing your founder's mindset.
✨Showcase Your Growth Obsession
Prepare to discuss your experience with performance marketing and growth strategies. Bring data-driven examples of successful campaigns you've led, and be ready to explain how you measure success and optimise for ROI across various channels.
✨Embrace Ambiguity and Complexity
The company thrives in a fast-paced, ever-changing environment. Be ready to share how you've navigated ambiguity in past projects. Discuss how you build structure and clarity in chaotic situations, demonstrating your adaptability and problem-solving skills.
