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- Tasks: Join us to build a revolutionary sleep health platform from the ground up.
- Company: Exciting consumer health start-up focused on improving sleep and wellbeing.
- Benefits: Equity stake, flexible working hours, and a chance to shape the future of health.
- Other info: Work alongside top investors and thrive in a fast-paced, innovative environment.
- Why this job: Be a co-founder and make a real impact in the health industry.
- Qualifications: Experience in D2C growth, performance marketing, and a passion for health.
The predicted salary is between 80000 - 120000 £ per year.
JOIN FROM DAY ONE. BUILD SOMETHING THAT MATTERS.
We're building a consumer health company around one of the most powerful and most neglected drivers of human performance: sleep. Sleep touches everything. Energy, focus, metabolism, recovery, mental health. It's the single highest-leverage thing we can do for our wellbeing, and yet the market treats it like an afterthought: fragmented products, weak science, short-term fixes, and prices that only work for the worried well. We're building something different.
We're building a direct-to-consumer sleep health platform for long-term results, grounded in clinical research, behavioural science, and technology. The founding CEO (ex-SellerX, startup operator, growth leader) is looking for a true co-founder to build this from zero. Not a hire. A partner.
HOW WE WORK
Frameworks don't build companies. Execution does. We move fast, test relentlessly, and learn faster than anyone else. We use AI to punch above our weight. We do more with less, and we mean it. You won't be handed a playbook. You'll write it.
THE ROLE: CO-FOUNDER, PERFORMANCE & GROWTH
This is a founder seat, full stop. But let's be clear about what that actually means. You're not a marketing director with a fancy title. You're not a specialist optimising one channel. You're a builder: someone who can zoom out to set the strategy and zoom in to write the ad copy, read the data, fix the funnel, and brief the next creative test, all before lunch. Growth is your obsession, but you think like an entrepreneur first. You understand that brand, product, operations, and culture are all part of the same machine, and you're energised by that complexity, not intimidated by it.
Your fingerprints will be on everything: how we acquire customers, how we convert them, how we keep them, and how we turn all of it into a brand people trust and talk about. You'll define the strategy, run the experiments, build the team, and scale this into a household name in consumer health.
In practice, that means:
- Owning all growth levers across paid, organic, partnerships, and everything in between
- Shaping go-to-market strategy, positioning, and channel mix from scratch
- Building and scaling paid social, influencer, and CRM programs with clear ROI discipline
- Leading creative testing and conversion optimisation across offers, copy, and pricing
- Managing budgets and performance data with the rigour of an operator and the instincts of a founder
- Developing acquisition and retention strategies that drive profitable, sustainable growth
- Rolling up your sleeves on product, brand, and customer experience when it matters, because it always matters
- Building a lean, high-performance team when the time is right
WHO YOU ARE
You've been in the D2C trenches. You know performance marketing, creative testing, CRO, and lifecycle not from decks, but from doing. You think creatively and measure everything. You move fast and make calls. But more than a marketer or a growth specialist, you're a generalist entrepreneur who happens to be obsessed with performance and growth. You get restless in big companies. You're drawn to zero-to-one problems. You want to own outcomes, not contribute to them. And you've probably already been thinking about building something yourself.
Beyond the craft, you're someone who:
- Genuinely cares about health and believes sleep is an underrated frontier
- Has built or scaled something in a high-growth D2C environment and has the results to show for it
- Can brief, write, and test ad concepts that actually convert
- Thrives in ambiguity and builds structure where there is none
- Moves fluidly between strategy and execution and never thinks either is beneath you
- Has a founder's mindset: ownership, urgency, and zero tolerance for bloat
- Gets excited by AI as a force multiplier, not a threat
- Is native or fluent in English
- Is based in London and ready to go all-in
WHO'S BACKING US
We're backed by FoodLabs, one of Europe's leading early-stage investors focused on human and planetary health, backing ventures where science, technology, and purpose intersect. That's exactly what we're building.
Co-Founder & Chief Marketing Officer (gn) @ Consumer Health Start-Up, London employer: FoodLabs & Atlantic
Contact Detail:
FoodLabs & Atlantic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Co-Founder & Chief Marketing Officer (gn) @ Consumer Health Start-Up, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential co-founders or partners. You never know who might be looking for someone just like you.
✨Tip Number 2
Show your passion for sleep health! When you get the chance to chat with someone about the role, share your thoughts on how sleep impacts performance and wellbeing. It’ll show you’re genuinely invested in the mission.
✨Tip Number 3
Be ready to roll up your sleeves! This isn’t just about strategy; it’s about execution too. Prepare to discuss how you’ve tackled challenges in previous roles and how you can apply that to building something from scratch.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us on this exciting journey.
We think you need these skills to ace Co-Founder & Chief Marketing Officer (gn) @ Consumer Health Start-Up, London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for health and sleep. Show us why this role excites you and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that align with the role. Highlight your D2C experience and any relevant achievements in performance marketing. We love seeing how you can fit into our vision!
Show Your Entrepreneurial Spirit: This isn’t just another job; it’s a co-founder position! We’re looking for someone who thinks like an entrepreneur. Share examples of how you've taken initiative, solved problems, or built something from scratch. We want to know how you can help us grow!
Keep It Concise and Clear: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points if necessary to highlight your achievements and skills. We want to get to know you quickly, so make it count!
How to prepare for a job interview at FoodLabs & Atlantic
✨Know Your Sleep Science
Dive deep into the science of sleep and its impact on health. Be prepared to discuss how you can leverage this knowledge in your marketing strategies. Show that you understand the nuances of sleep health and how it can be a game-changer for consumer wellbeing.
✨Demonstrate Your Entrepreneurial Spirit
This role is all about building from the ground up. Share specific examples of how you've taken initiative in previous roles, whether it's launching a new product or optimising a marketing funnel. Highlight your ability to think like a founder and not just a marketer.
✨Showcase Your Data-Driven Mindset
Be ready to discuss how you've used data to drive growth in past projects. Bring examples of successful campaigns where you measured performance and adjusted strategies based on insights. This will demonstrate your analytical skills and commitment to results.
✨Embrace the Complexity
The role requires a blend of strategy and execution across various channels. Prepare to talk about how you've navigated complex projects in the past, integrating different aspects of marketing, product, and customer experience. Show that you thrive in ambiguity and can create structure where needed.