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- Tasks: Own and manage social content, create engaging videos, and represent our brand online.
- Company: Join Reformed, a fast-growing wellness startup revolutionising daily rituals with functional beverages.
- Benefits: Enjoy flexibility, autonomy, and the chance to work with a passionate team.
- Why this job: Be at the forefront of premium wellness, shaping a brand's digital voice and storytelling.
- Qualifications: Experience in social media management, strong video skills, and a creative portfolio required.
- Other info: This role is perfect for those who thrive on camera and love creating impactful content.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE COMPANY
Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.
ABOUT THE ROLE
We’re seeking an exceptionally creative and experienced Social Media Manager to take full ownership of our organic social channels and represent the essence of Reformed: quality, elegance, and a premium lifestyle. This is not a behind-the-scenes role. We’re looking for someone who thrives in front of the camera, has a deep passion for filming and content creation, and is energized by storytelling in today’s fast-moving social landscape.
What You’ll Do
- Own and manage the social content calendar end-to-end — planning, scripting, filming, posting, and iterating based on insights.
- Be the face and voice of Reformed across platforms, consistently embodying and expressing our brand values.
- Create high-impact short-form video content for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
- Stay ahead of the curve by identifying social trends, cultural moments, and creative formats that resonate with our audience.
- Work cross-functionally with brand, design, and product teams to align messaging and campaigns across channels.
- Monitor analytics and engagement metrics to refine strategy and drive continual growth.
WHAT YOU NEED TO SUCCEED
- Experience in content creation or social media management, with a proven track record of organic channel growth.
- Extremely comfortable on camera, with a natural presence, charisma, and ability to communicate clearly and authentically.
- A strong creative portfolio showcasing high-quality video content, ideally within the wellness, lifestyle, or performance space.
- Advanced proficiency in video production and editing (e.g., CapCut, Adobe Premiere, Final Cut, or similar).
- Deep understanding of platform-specific best practices, algorithms, and storytelling formats.
- A keen eye for visual and verbal brand consistency, with a sensitivity to tone, pace, and aesthetic.
- A personal alignment with Reformed’s values and lifestyle — refined, forward-thinking, high-quality.
WHY JOIN
- Opportunity to shape and scale the digital voice of a brand positioned at the forefront of premium wellness and performance.
- Flexibility, autonomy, and the chance to work alongside a team of ambitious, purpose-driven individuals.
- We are the fastest growing wellness brand in the United Kingdom, and we're just getting started.
Social Media Manager (gn) @ Wellness & Lifestyle Consumer Brand, London employer: FoodLabs & Atlantic Labs
Contact Detail:
FoodLabs & Atlantic Labs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (gn) @ Wellness & Lifestyle Consumer Brand, London
✨Tip Number 1
Familiarise yourself with Reformed's brand values and products. Understanding their mission and the unique aspects of their functional beverages will help you align your content ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your on-camera presence by creating a short video introduction of yourself. Highlight your passion for wellness and lifestyle, and demonstrate your charisma and communication skills. This can set you apart from other candidates.
✨Tip Number 3
Stay updated on the latest social media trends and formats, especially those relevant to wellness and lifestyle brands. Being able to discuss current trends during interviews will show your proactive approach and deep understanding of the industry.
✨Tip Number 4
Prepare a portfolio that not only showcases your best video content but also includes case studies of how your strategies have driven organic growth. This will demonstrate your ability to manage and grow social channels effectively.
We think you need these skills to ace Social Media Manager (gn) @ Wellness & Lifestyle Consumer Brand, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Emphasise any previous roles where you successfully grew organic channels, especially in the wellness or lifestyle sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for wellness and lifestyle brands. Share specific examples of how you've created engaging content and driven audience engagement, showcasing your understanding of the brand's values.
Showcase Your Portfolio: Include a link to your creative portfolio that features high-quality video content. Make sure it reflects your skills in video production and editing, as well as your ability to tell compelling stories that resonate with audiences.
Demonstrate Cultural Awareness: In your application, mention your awareness of current social media trends and cultural moments. Highlight how you can leverage these insights to create relevant and engaging content for Reformed's audience.
How to prepare for a job interview at FoodLabs & Atlantic Labs
✨Showcase Your Creative Portfolio
Make sure to bring along a strong portfolio that highlights your best video content. Focus on pieces that align with wellness and lifestyle themes, as this will resonate with Reformed's brand values.
✨Be Camera-Ready
Since the role requires you to be in front of the camera, practice speaking clearly and confidently. Show your charisma and natural presence during the interview to demonstrate that you can embody the brand's essence.
✨Stay Ahead of Trends
Research current social media trends and cultural moments relevant to the wellness industry. Be prepared to discuss how you would leverage these trends in your content strategy for Reformed.
✨Understand the Brand
Familiarise yourself with Reformed’s products and values before the interview. Show your personal alignment with their refined and high-quality lifestyle, and be ready to express how you can contribute to their mission.
