At a Glance
- Tasks: Lead demand generation and marketing campaigns to drive growth in the food safety sector.
- Company: Join FoodChain ID, a global leader in food safety and regulatory compliance solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborate with global teams and enjoy excellent career advancement opportunities.
- Why this job: Make a real impact in a dynamic industry while honing your marketing skills.
- Qualifications: 5+ years in Growth Marketing, fluent in French and English, with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
About FoodChain ID
FoodChain ID is a global leader in food safety, quality, sustainability, and regulatory compliance solutions. Through our Digital Solutions division, we empower businesses with trusted data, technology, and expertise that help them navigate complex regulatory environments, manage risk, and drive growth. Our Industry Solutions division supports customers across multiple sectors through a portfolio of innovative digital products and services. As we continue to scale, we are seeking a Growth Marketing Manager to drive demand generation, pipeline growth, and lead conversion across the division.
About the Role
We are looking for a commercially-minded, data-driven Growth Marketing Manager to lead demand generation and marketing activation activities for our Industry Solutions division. Working closely with Product Marketing, Marketing Operations, Business Unit leaders, and external agency partners, you will be responsible for developing and executing integrated marketing campaigns that generate qualified leads, accelerate pipeline growth, and contribute directly to revenue targets. This role sits at the intersection of strategy, execution, and performance optimisation. You will play a critical role in translating go-to-market strategies into measurable marketing programs while ensuring leads are effectively nurtured, managed, and converted through the funnel.
The successful candidate will bring strong experience in activation strategy, marketing automation, campaign management, lead lifecycle management, and multi-channel campaign execution.
Key Responsibilities
- Demand Generation & Pipeline Growth
- Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue.
- Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units.
- Build and manage lead nurture programs that accelerate prospect progression through the buyer journey.
- Campaign Strategy & Execution
- Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns.
- Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social.
- Coordinate campaign assets, messaging, and activation plans across multiple stakeholders.
- Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs.
- Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events.
- Marketing Automation & Lead Management
- Own MQL processes and lead management across the Industry Solutions division.
- Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting.
- Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation.
- Performance Measurement & Optimisation
- Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI.
- Deliver actionable insights and recommendations to relevant stakeholders.
- Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting.
Qualifications & Experience
Required
- 5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment.
- Fluency in French and English, with French as either a native language or at full professional proficiency, is required.
- Proven track record of delivering measurable pipeline growth and lead generation results.
- Hands-on experience with Salesforce campaign management and reporting.
- Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows.
- Experience managing external marketing agencies and paid media programs.
- Analytical skills with experience interpreting campaign and funnel performance data.
- Excellent project management and stakeholder management skills.
- Experience working within a matrixed, global organisation.
Desirable
- Experience marketing SaaS, technology, regulatory, data, or digital solutions.
- Experience supporting multiple business units or product portfolios.
- Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies.
Additional:
Occasional travel may be required to support business meetings, tradeshows, customer events, and team collaboration activities.
Growth Marketing Manager in London employer: FoodChain ID
At FoodChain ID, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration within the food safety and regulatory compliance sectors. Our vibrant work culture fosters professional growth through continuous learning opportunities and a commitment to employee well-being, all while being part of a global team dedicated to making a meaningful impact. Join us in our [location] office, where you will have the chance to lead exciting marketing initiatives that drive real change in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FoodChain ID and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FoodChain ID are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FoodChain ID on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FoodChain ID. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FoodChain ID. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FoodChain ID:Show us that you’ve done your homework! In your application, briefly mention what you admire about FoodChain ID’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FoodChain ID
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FoodChain ID will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FoodChain ID, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
