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- Tasks: Convert warm leads into new business and guide clients through the sales journey.
- Company: Join a leading food safety certification company with a focus on innovation.
- Benefits: Flexible working hours, hybrid model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on achieving targets and client satisfaction.
- Why this job: Make a real impact in food safety while developing your sales skills.
- Qualifications: Sales experience and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
You’ll be responsible for converting qualified opportunities into new business across the UK and Ireland, focusing on FoodChain ID’s food safety certification and related services. This role is centred on managing and closing warm, qualified leads generated by marketing and BDRs as well as sourcing new clients. You’ll guide prospective clients through the full sales journey, with a particular focus on BRCGS schemes, training services, and supporting and advising businesses on the best fit certification pathways to meet their objectives (e.g. SALSA → START! → BRCGS Food Safety).
Working closely with Marketing, Client Services and the UK General Manager, you’ll help deliver a responsive, professional and seamless customer experience from first enquiry through to handover.
Key Responsibilities- Source, qualify and onboard new client logos for the Food Certification business across the UK and Ireland.
- Convert inbound and qualified leads into new business revenue, managing the full sales cycle from initial enquiry through to close.
- Respond quickly to opportunities, run effective discovery conversations, and assess customer needs, fit and route to conversion.
- Prepare and manage proposals, quotations and commercial follow-up for certification, training and related services.
- Collaborate with operational and technical teams to ensure accurate scoping, audit duration calculation, pricing and a smooth transition to service delivery.
- Maintain strong pipeline discipline, including CRM accuracy, follow-up cadence, forecasting and contribution to marketing-driven activity.
- Experience working in a sales environment.
- Experience handling inbound or marketing-generated leads.
- Proven experience of lead sourcing, pipeline building and onboarding new client work, through cold outreach, networking and campaigns.
- Proven track record of working to sales targets and KPIs.
- Ideally, experience selling professional services (e.g. certification, training, testing, or inspection).
- Strong communication and relationship-building skills.
- Confident in running discovery calls and handling objections.
- Well organised, with the ability to manage multiple opportunities at once.
- Commercially aware, with a focus on conversion and customer outcomes.
- Comfortable using CRM systems and standard business tools.
- Knowledge of food safety, certification standards, or supply chains.
- Experience identifying upsell or cross-sell opportunities.
- Experience presenting to clients.
This is primarily an inside sales role focused on converting existing pipeline as well as sourcing new logos. You’ll work closely with Marketing and BDR teams for lead generation.
Success Measures- New business revenue against target.
- Conversion rates across the sales funnel.
- Speed and quality of response to new opportunities.
- Pipeline accuracy and follow-up discipline.
Standard business hours with some flexibility. Occasional evening work may be required, along with limited travel for meetings or events. Hybrid working from our Lichfield site.
Inside Sales Executive in Lichfield employer: FoodChain ID Group
Contact Detail:
FoodChain ID Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Inside Sales Executive in Lichfield
✨Tip Number 1
Get to know the company inside out! Research FoodChain ID, their services, and the food safety certification landscape. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your pitch! Role-play with a friend or in front of a mirror. Make sure you can confidently explain how you can convert leads into business and why you’re the best fit for the Inside Sales Executive role.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions about food safety and certification. This could give you insider tips and even a referral!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at FoodChain ID.
We think you need these skills to ace Inside Sales Executive in Lichfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Inside Sales Executive role. Highlight your experience with sales cycles, lead conversion, and any relevant food safety knowledge. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how your skills align with our mission at FoodChain ID. Be sure to mention any specific experiences that relate to the job description.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you exceed sales targets? How many leads did you convert? Numbers speak volumes, so let us know how you've made an impact in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at FoodChain ID Group
✨Know Your Stuff
Make sure you understand FoodChain ID’s food safety certification and related services inside out. Familiarise yourself with BRCGS schemes and how they fit into the sales process. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially those involving inbound leads and client onboarding. Be ready to share specific examples of how you've converted leads into business revenue and met sales targets. This will demonstrate your ability to manage the full sales cycle effectively.
✨Practice Discovery Calls
Since this role involves running discovery conversations, practice how you would assess customer needs and handle objections. Role-playing with a friend or colleague can help you refine your approach and boost your confidence for the real deal.
✨Be Organised and Proactive
Highlight your organisational skills by discussing how you manage multiple opportunities and maintain CRM accuracy. Show that you’re proactive in following up on leads and can keep a strong pipeline discipline. This will reassure them that you can handle the demands of the role.