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- Tasks: Lead a dynamic campaign to boost bean consumption across the UK and engage communities.
- Company: Join an award-winning charity dedicated to sustainable food systems and health for all.
- Benefits: Be part of a diverse team with opportunities for personal growth and impactful work.
- Why this job: Make a real difference in promoting healthy eating and sustainability while connecting with young audiences.
- Qualifications: Experience in campaigns, outreach, and digital marketing; passion for food and community engagement.
- Other info: Collaborate with influencers and organisations to create a movement around beans!
The predicted salary is between 28800 - 43200 £ per year.
Job Description
The Food Foundation is an award winning charity with a vision of a sustainable food system which delivers health and well-being for all. We are committed to fostering an inclusive and diverse workplace where every team member feels valued and empowered. We believe that embracing Equity, Diversity, and Inclusion (EDI) is fundamental to our success and the positive impact we make.Â
We are now recruiting a Campaign Lead. The job will play a leading role in driving forward and helping to scale up an exciting new three-year campaign and programme of work funded by the National Lottery working to boost consumption of beans, legumes and pulses in the UK. Beans are a win-win-win for health, environmental and affordability objectives, and yet despite this consumption is very low in the UK. The Food Foundation, alongside partners Veg Power, Kent Student Union and close collaborators Beans is How, University of Kent, and Birmingham City Council are working to change this and aiming to double UK bean consumption by 2028. Â
The programme began in May 2025 and encompasses the following workstreams, which together aim to change perceptions around beans and shift the food environment so that options with beans are more available and appealing:
1.     A creative and impactful public facing digital campaign to drive demand, raise awareness of the brilliance of beans and get people inspired about cooking with beans. The target audience for the digital campaign is 18-35 year olds. We’ll focus on chefs and other digital influencers given their role in shaping food trends and menus and create digital assets to share on social media and with community, membership and youth organisations to create a wider movement to boost appeal. We are working with ARK agency on the creative campaign.
2.     Build a community of action among national food businesses by obtaining commitments to increase sales and servings of beans, working with businesses on evidence-based actions they can take to boost sales/servings of beans to support them to reduce their scope 3 emissions and hit healthy & sustainable diet objectives.
3.     Run a schools programme to reach families and their kids. We’ll focus on children in 750 primary schools in the lower half of the deprivation scale in England, Scotland and NI, working to engage caterers, teachers and parents to drive increased uptake.
4.     We’ll activate the campaign in two places, University of Kent and Birmingham, working closely with local partners to do so and scale the learnings nationally.
The role will be placed in our campaigns team, working closely with our comms team and food business transformation team to ensure the digital and public campaign is successful. You’ll be working to enlist supporters and influencers to scale the size and reach of the campaign and create a broader community of action and support, engaging with community and youth organisations to increase awareness of our campaign and ensure our toolkit of bean assets is embedded in organisations across the UK, and building strong relationships with media partners, brands and platforms to expand our reach.
Main dutiesÂ
–         Supporting the Head of Campaigns with outreach to community and youth organisations to build a broader community of action on beans
–         Attending meetings to pitch the campaign to new partners
–         Supporting our Head of Campaigns and partner organisation Veg Power to enlist, manage and brief chefs and influencers supporting the campaign
–         Working closely with our creative agency and comms team to coordinate, implement and evaluate the digital campaign, especially on social media
–         Engaging and building strong relationships with media partners and outlets to ensure beans are part of the conversation and in editorial content plans
–         Working with our Food Business Transformation team to explore opportunities for the digital campaign to support business engagement (and vice versa) and activation of the campaign at a local level
–         Working with the Food Business Transformation Team to develop a way to monitor and evaluate the actions taken by stakeholders
–         Coordinating with project partners and other supporting organisations to align campaigning and communication activities
–         Exploring and creating opportunities to amplify the campaign beyond its core activities, with a particular focus on reaching our target demographic of 18-35 year-olds.
Campaign Lead employer: Food Foundation CIO
Contact Detail:
Food Foundation CIO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the food and charity sectors. Attend events, join online forums, and don’t be shy about reaching out to potential collaborators. You never know who might help you land that Campaign Lead role!
✨Tip Number 2
Show your passion for beans! When you get the chance to chat with hiring managers or during interviews, share your enthusiasm for sustainable food systems and how you can contribute to boosting bean consumption. Make it personal and relatable!
✨Tip Number 3
Leverage social media to showcase your skills! Create posts or even short videos about innovative campaigns you've worked on or ideas you have for promoting beans. Tag relevant organisations and use hashtags to get noticed by the right people.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you prepare for interviews and connect with others in the field. Plus, it shows you’re genuinely interested in being part of our mission at The Food Foundation.
We think you need these skills to ace Campaign Lead
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for food and community engagement. Authenticity goes a long way in making a memorable impression.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Campaign Lead role. We’re looking for someone who understands our mission and can drive the campaign forward, so connect the dots for us!
Showcase Your Creativity: Since this role involves a creative digital campaign, don’t hesitate to showcase your innovative ideas or past projects. We love seeing fresh perspectives, especially when it comes to engaging our target audience of 18-35 year-olds.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need to make your application stand out!
How to prepare for a job interview at Food Foundation CIO
✨Know Your Beans!
Before the interview, brush up on your knowledge about beans, legumes, and pulses. Understand their health benefits, environmental impact, and why they’re important for a sustainable food system. This will show your passion for the role and the mission of The Food Foundation.
✨Showcase Your Campaign Skills
Prepare examples of past campaigns you've led or contributed to, especially those targeting younger audiences. Highlight your experience with digital marketing, social media strategies, and community engagement. Be ready to discuss how you can apply these skills to boost bean consumption in the UK.
✨Emphasise EDI Commitment
The Food Foundation values equity, diversity, and inclusion. Be prepared to discuss how you’ve fostered an inclusive environment in previous roles. Share specific examples of how you’ve engaged diverse communities or tailored campaigns to reach underrepresented groups.
✨Ask Insightful Questions
At the end of the interview, ask questions that demonstrate your interest in the campaign and its impact. Inquire about the partnerships with local organisations or how success will be measured. This shows you’re thinking strategically about the role and its objectives.
