At a Glance
- Tasks: Drive online sales and brand visibility through creative digital marketing strategies.
- Company: Family-owned snack manufacturer with a focus on innovation and quality.
- Benefits: Competitive salary, performance bonuses, company car, and flexible working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact on digital growth and customer experience.
- Qualifications: Experience in digital marketing, e-commerce, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Competitive Salary + Performance Incentives + company car.
The Role
Join a growing family owned Flapjack, Muffin, Sports Nutrition bar/snack manufacturer. Established in 1992, with an NPD kitchen developing new and exciting products and 4 manufacturing premises, we supply to a number of household brands. We formulate and manufacture our own Food Connections brand alongside own label products, with all the new health, protein, high fibre, sports and luxury product ranges.
We are looking for an ambitious and commercially focused Social Media/ Digital Growth Manager to drive our online sales performance, brand visibility, and digital growth strategy. This is a hands‑on role for someone who thrives on combining creativity with data‑driven decision making. You will take ownership of digital and social marketing activity, advertising campaigns, website performance, online reputation management, content and e‑commerce growth initiatives. The successful candidate will play a key role in increasing brand awareness, improving conversion rates, and delivering measurable return on advertising spend (ROAS).
Key Responsibilities
- Drive digital sales growth across multiple online channels including Amazon, Tik Tok shop and Ebay
- Manage and optimise website performance and customer journeys
- Create, manage, monitor and optimise listings and paid advertising campaigns
- Manage advertising budgets and maximise ROAS
- Analyse website and campaign performance using Google Analytics and related tools
- Improve SEO performance, SERPS rankings, and online visibility
- Optimise product listings, digital content, and conversion rates
- Create engaging content including UGC (User Generated Content) and social media campaigns
- Manage online reputation platforms including Trustpilot and Google Business Profile
- Monitor customer feedback and implement strategies to improve ratings and engagement
- Produce regular performance reports with clear insights and recommendations
- Work collaboratively across teams to support wider business growth objectives
- Supporting sales growth on a few very specific accounts and external visits (1-2 days per week max)
Desired Skills & Experience
- Experience in digital marketing, e‑commerce, or growth marketing
- Strong understanding of Google Analytics, Google Ads, SEO, and SERPS
- Proven experience managing paid advertising campaigns and budgets
- Knowledge of conversion rate optimisation (CRO)
- Content creation (UGC) and social media marketing experience
- Familiarity with Trustpilot, Google Business Profile, and online reputation management
- Strong analytical mindset with excellent reporting skills
- Excellent communication and project management abilities
- Experience with CMS/e‑commerce platforms such as Shopify, WooCommerce, Magento, or similar
- Strong understanding of ROAS and performance‑driven marketing
What We’re Looking For
- Commercially minded and results driven
- Creative yet analytical
- Organised and proactive
- Passionate about digital growth and customer experience
- Able to manage multiple projects and priorities effectively
What We Offer
- Competitive salary/Company Car/Performance Bonus
- Collaborative and supportive working environment
- Opportunity to make a genuine impact on business growth
- Flexible working options available
If you are passionate about digital growth and want to play a key role in driving online success, we would love to hear from you.
Digital Growth & Social Media Manager for ROAS employer: Food Connections Ltd
Join a dynamic and innovative family-owned manufacturer that has been at the forefront of the snack industry since 1992. With a collaborative and supportive work culture, we offer competitive salaries, performance incentives, and flexible working options, allowing you to thrive while making a genuine impact on our digital growth strategy. As a Digital Growth & Social Media Manager, you'll have the opportunity to drive brand visibility and online sales across exciting product ranges in a hands-on role that values creativity and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & Social Media Manager for ROAS
✨Tip Number 1
Get your online presence sorted! Make sure your LinkedIn and other social media profiles are up-to-date and reflect your skills in digital marketing. We want to see your creativity shine through your posts and interactions.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. Connecting with others in the field can lead to opportunities that aren’t advertised. Plus, it’s a great way to learn from others’ experiences.
✨Tip Number 3
Show us what you’ve got! Create a portfolio showcasing your best work in digital marketing and social media campaigns. Include metrics and results to demonstrate your impact. This will help you stand out when we’re looking for someone who can drive growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making a difference in our digital growth strategy.
We think you need these skills to ace Digital Growth & Social Media Manager for ROAS
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for digital growth and social media! Share examples of how you've driven online sales or improved brand visibility in your previous roles. We love a candidate who can combine creativity with data-driven insights.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in e-commerce and digital marketing. Use keywords from the job description to show us you understand what we're looking for!
Be Data-Driven:Since we’re all about performance, include specific metrics or results from your past campaigns. Whether it’s improved ROAS or increased conversion rates, we want to know how you’ve made an impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Food Connections Ltd
✨Know Your Numbers
Make sure you brush up on your understanding of key metrics like ROAS, conversion rates, and website performance. Be ready to discuss how you've used data to drive decisions in past roles, as this will show your analytical mindset and commercial focus.
✨Showcase Your Creativity
Prepare examples of successful social media campaigns or content you've created. Highlight how your creative ideas have led to measurable results, especially in driving online sales or improving brand visibility. This role needs someone who can blend creativity with data-driven strategies.
✨Familiarise Yourself with the Brand
Do some research on the company’s products and their current digital presence. Understanding their brand values and target audience will help you tailor your responses and demonstrate your genuine interest in contributing to their growth.
✨Prepare for Scenario Questions
Think about potential challenges the company might face in digital marketing and how you would tackle them. Be ready to discuss specific strategies for optimising listings, managing advertising budgets, or improving online reputation, as these are crucial for the role.
