At a Glance
- Tasks: Drive online sales and brand visibility through creative digital marketing strategies.
- Company: Family-owned snack manufacturer with a focus on innovation and quality.
- Benefits: Competitive salary, performance bonuses, company car, and flexible working options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact on digital growth and customer experience.
- Qualifications: Experience in digital marketing, e-commerce, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Join a growing family-owned Flapjack, Muffin, Sports Nutrition bar/snack manufacturer established in 1992, with an NPD kitchen developing new and exciting products and 4 manufacturing premises. We supply to a number of household brands and formulate and manufacture our own Food Connections brand alongside own label products, with all the new health, protein, high fibre, sports and luxury product ranges.
We are looking for an ambitious and commercially focused Social Media/Digital Growth Manager to drive our online sales performance, brand visibility, and digital growth strategy. This is a hands-on role for someone who thrives on combining creativity with data-driven decision making. You will take ownership of digital and social marketing activity, advertising campaigns, website performance, online reputation management, content and e-commerce growth initiatives.
The successful candidate will play a key role in increasing brand awareness, improving conversion rates, and delivering measurable return on advertising spend (ROAS).
Key Responsibilities:- Drive digital sales growth across multiple online channels including Amazon, Tik Tok shop and Ebay
- Manage and optimise website performance and customer journeys
- Create, manage, monitor and optimise listings and paid advertising campaigns
- Manage advertising budgets and maximise ROAS
- Analyse website and campaign performance using Google Analytics and related tools
- Improve SEO performance, SERPS rankings, and online visibility
- Optimise product listings, digital content, and conversion rates
- Create engaging content including UGC (User Generated Content) and social media campaigns
- Manage online reputation platforms including Trustpilot and Google Business Profile
- Monitor customer feedback and implement strategies to improve ratings and engagement
- Produce regular performance reports with clear insights and recommendations
- Work collaboratively across teams to support wider business growth objectives
- Support sales growth on a few very specific accounts and external visits (1-2 days per week max)
- Experience in digital marketing, e-commerce, or growth marketing
- Strong understanding of Google Analytics, Google Ads, SEO, and SERPS
- Proven experience managing paid advertising campaigns and budgets
- Knowledge of conversion rate optimisation (CRO)
- Content creation (UGC) and social media marketing experience
- Familiarity with Trustpilot, Google Business Profile, and online reputation management
- Strong analytical mindset with excellent reporting skills
- Excellent communication and project management abilities
- Experience with CMS/e-commerce platforms such as Shopify, WooCommerce, Magento, or similar
- Strong understanding of ROAS and performance-driven marketing
- Commercially minded and results driven
- Creative yet analytical
- Organised and proactive
- Passionate about digital growth and customer experience
- Able to manage multiple projects and priorities effectively
- Competitive salary/Company Car/Performance Bonus
- Collaborative and supportive working environment
- Opportunity to make a genuine impact on business growth
- Flexible working options available
If you are passionate about digital growth and want to play a key role in driving online success, we would love to hear from you.
Digital Growth & Social Media Manager for ROAS in Coalville employer: Food Connections Ltd
Join a dynamic and innovative family-owned manufacturer that values creativity and data-driven decision-making in the heart of the food industry. With a collaborative work culture, competitive salary, performance incentives, and flexible working options, this role offers you the chance to make a significant impact on business growth while enjoying a supportive environment that fosters personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & Social Media Manager for ROAS in Coalville
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Reach out directly to companies you admire and express your interest. You never know when they might need someone like you.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Digital Growth & Social Media Manager for ROAS in Coalville
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for digital growth and social media! Share examples of how you've driven online sales or improved brand visibility in your previous roles. We love a candidate who can combine creativity with data-driven insights.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in e-commerce and digital marketing. Use keywords from the job description to show that you understand what we're looking for!
Be Data-Driven:Since this role is all about performance, include specific metrics or results from your past campaigns. Show us how you've maximised ROAS or improved conversion rates – numbers speak louder than words!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Food Connections Ltd
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROAS, conversion rates, and website performance. Be ready to discuss how you've used data to drive decisions in your previous roles. This shows that you can blend creativity with analytical thinking, which is crucial for this position.
✨Showcase Your Creativity
Prepare examples of successful social media campaigns or content you've created. Bring along any user-generated content (UGC) you've managed or developed. This will demonstrate your ability to engage audiences and drive brand visibility, which is a big part of the role.
✨Understand Their Brand
Research the company’s products and their current digital presence. Be ready to suggest ideas on how they can improve their online visibility or sales performance. This shows initiative and that you’re genuinely interested in contributing to their growth.
✨Prepare for Scenario Questions
Think about potential challenges they might face in digital marketing and how you would tackle them. For example, how would you optimise a poorly performing ad campaign? This will help you demonstrate your problem-solving skills and strategic thinking.
