At a Glance
- Tasks: Lead and deliver exciting marketing campaigns that engage and grow our membership.
- Company: Join the Food and Drink Federation, a vibrant team in central London.
- Benefits: Enjoy a competitive salary, 25 days holiday, private healthcare, and more!
- Other info: Flexible working options and a supportive culture focused on wellbeing.
- Why this job: Make a real impact in a role that blends creativity with strategy.
- Qualifications: Experience in marketing campaigns and strong communication skills are essential.
The predicted salary is between 53250 - 53250 £ per year.
Salary
£53,250 with excellent benefits including 25 days holiday, private healthcare, leisure travel insurance, health & wellbeing allowance, interest-free season ticket loan and cycle-to-work scheme
- Hours
- 35 hours per week; hybrid working (2-3 days in the office per week)
The Food and Drink Federation is looking for a Marketing Manager to lead the planning, coordination and delivery of integrated marketing activity across membership, commercial, events, policy and wider organisational priorities.
Reporting to the Head of Marketing, this role will translate strategic objectives into clear, audience-focused campaigns that build FDF's profile, demonstrate member value, drive engagement, generate leads and support commercial growth.
This is a great opportunity for an experienced marketing professional who enjoys working across teams, developing engaging campaigns and using insight, data and performance reporting to improve impact.
Key responsibilities
- Plan and deliver integrated marketing campaigns across membership, commercial, events, policy and corporate priorities, ensuring activity is aligned to FDF's strategy, brand and audience objectives.
- Develop clear campaign plans, messaging frameworks, content briefs and channel plans to support member acquisition, retention, engagement and commercial income.
- Work closely with colleagues across digital, membership, commercial, events, policy, communications and corporate affairs to ensure marketing activity is coordinated, timely and effective.
- Lead day-to-day campaign delivery across email, social media, web, events marketing, digital content, paid activity and supporting collateral.
- Strengthen FDF's brand consistency by ensuring marketing materials are clear, professional, audience-led and aligned to agreed tone of voice and visual identity.
- Use audience insight, CRM data, campaign performance and digital analytics to improve targeting, engagement, conversion and return on investment.
- Produce or oversee high-quality marketing content, including campaign copy, email content, web copy, social media content, presentations and promotional materials.
- Manage marketing timelines, budgets, suppliers and internal stakeholders to ensure activity is delivered to a high standard and within agreed deadlines.
- Provide clear reporting on campaign performance, highlighting results, learning, risks and recommendations for future optimisation.
- Support and develop marketing team members by providing coaching, feedback, advice, encouragement and oversight on projects and tasks.
Requirements
- Experience in planning and delivering marketing campaigns, ideally in a membership, trade association, professional services, B2B or not-for-profit environment.
- Experience of working with CRM systems, email marketing platforms, websites and campaign analytics.
- The ability to write, edit and adapt content for different audiences and communication channels.
- Knowledge of integrated marketing, audience segmentation, digital channels, email marketing, social media and campaign measurement and the principles of brand management.
- Experience of managing multiple projects, priorities, deadlines and stakeholder relationships.
- An understanding of how marketing contributes to income generation, member value and organisational reputation.
- The ability to work collaboratively across teams, maintain clear processes and deliver work to agreed deadlines.
- Our Workplace
We're based in the heart of central London in a modern, bright open-plan office.
We have a friendly work culture with great break-out spaces, quiet booths and opportunities for flexible-working.
Our 'Feel Good for Life' team regularly organises events and activities to promote positive health and wellbeing.
Equal Opportunities
We are an equal opportunities employer and welcome applications from all backgrounds.
We are open to discussing flexible working arrangements and reasonable adjustments for disabilities or medical conditions.
The FDF employs over 70 people in London, Edinburgh and Wales. We are organised in teams, providing expert advice and managing a wide variety of issues on behalf of the industry.
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Marketing Manager in London employer: Food and Drink Federation
The Food and Drink Federation is an excellent employer, offering a vibrant work culture in the heart of central London, complete with modern facilities and flexible working options. With a strong focus on employee wellbeing, including a dedicated 'Feel Good for Life' team, staff enjoy numerous benefits such as private healthcare, generous holiday allowances, and opportunities for professional growth within a collaborative environment. This role not only allows you to lead impactful marketing campaigns but also to contribute to the success of an organisation that values its members and promotes a positive industry reputation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Food and Drink Federation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Food and Drink Federation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Food and Drink Federation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Food and Drink Federation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Food and Drink Federation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Food and Drink Federation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Food and Drink Federation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Food and Drink Federation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Food and Drink Federation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Food and Drink Federation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
