Senior Content Marketing Manager

Role description:

In this role you will be critical to the growth of our business and in helping both Fonoa and our customers achieve business goals. You will lead content creation in a variety of formats (articles, guides, SEO-focused content, customer stories, email copy, etc.) You will collaborate internally and with our customers and partners to tell compelling stories across all forms of content in support of various marketing initiatives.

What you will do :

• Pitch content ideas: You will contribute ideas for highly engaging content that will help to solve business problems and make an impact. As a regional market expert, you will identify trends and key topics that will resonate with our community.
• Create engaging content: You will be focused on creating engaging content across all formats and channels.
• Tailor content to the user journey: Act as an expert on where each piece of content fits in the overall customer journey and how to get someone to progress through the funnel with your content, with effective CTAs and distribution.
• Publish content across the blog and other formats: Own all of the day-to-day activities to effectively publish content. You will collaborate with internal team members to ensure you have final copy, supporting creative assets, SEO optimisation, etc., ahead of all target publish dates, and ensure the team understands deadlines and keep things on track.
• Monitor performance: You will measure the performance of our content and use this data to help make recommendations on strategy and relevant activities.
• Maintain the tone and quality of content: Be an advocate of our brand and ensure consistency across all content channels and the wider team.

You will be a great fit if:

• 5+ years of content writing experience for B2B businesses, ideally within the SaaS industry.
• A talent for storytelling and writing with a proven ability to convey complex ideas in clear, engaging content that addresses business needs.
• A curious mindset and passion for creating impactful content that resonates with audiences, especially within a fast-paced, entrepreneurial setting.
• Professional experience in content marketing, preferably within a software or tech environment. Experience with social media marketing is a plus.
• Exceptional verbal and written communication skills, with a keen eye for detail and quality.

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