At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for innovative tax technology.
- Company: Join a fast-growing Series B SaaS company revolutionising tax compliance.
- Benefits: Competitive salary, equity grants, and a dynamic work environment.
- Other info: Inclusive workplace with opportunities for growth and collaboration across global teams.
- Why this job: Shape how our products are understood globally and make a real impact.
- Qualifications: 7+ years in B2B product marketing, strong storytelling, and strategic thinking skills.
The predicted salary is between 120000 - 160000 £ per year.
About Us
We’re a fast-growing Series B SaaS company revolutionising tax compliance through technology. With global customers ranging from digital platforms to large enterprises, our mission is to simplify tax for digital businesses everywhere. Our products span real‑time tax calculation, e‑invoicing, reporting, and validation, with an API‑first, developer‑friendly approach.
We’re building a world‑class team to match our ambitions—and product marketing is at the heart of how we bring our story to market. As Product Marketing Lead, you will own the positioning, messaging, and go‑to‑market strategy for our suite of tax technology products. You will sit at the center of Product, Sales, and Marketing, acting as the connective tissue that turns complex regulatory requirements and product capabilities into clear, compelling value for our customers.
You will work closely with Product Management to gain a deep understanding of our roadmap, customer problems, and differentiators, and to identify the most compelling stories to tell at each stage of the product lifecycle. From there, you will shape how those stories are expressed across launches, sales motions, campaigns, and product education.
This is a highly hands‑on role. You will create and own core product messaging and narrative frameworks, develop product content and collateral, including pitch decks, one‑pagers, solution briefs, case studies, and website copy, and ensure consistent messaging across all customer touchpoints. You will also enable our commercial teams with the tools, training, and insights they need to confidently position our products and win deals.
This role reports to the VP of Global Marketing and partners closely with Product Management, Revenue, and Customer Success teams across EMEA and the Americas. It offers high visibility, significant ownership, and the opportunity to shape how our products are understood and adopted globally.
Key Responsibilities
- Positioning & Messaging
- Develop and iterate clear, differentiated positioning and messaging for each product line and segment.
- Turn complex tax and regulatory concepts into compelling value propositions tailored to specific buyer personas.
- Go‑to‑Market Strategy
- Partner with Product and Revenue teams to plan and execute new product launches and feature releases.
- Own launch readiness, internal enablement, external communications, and performance tracking.
- Sales Enablement
- Equip the sales and customer success teams with pitch decks, battle cards, case studies, objection handling, and competitive insights.
- Market Intelligence
- Monitor competitive landscape, market trends, and customer feedback to inform messaging, positioning, and product strategy.
- Conduct customer interviews and collaborate with research and insights functions.
- Customer Advocacy & Content
- Collaborate with content marketing and demand generation to produce product‑led content such as webinars, webpages/blogs, and social media.
Ideal Candidate Profile
- 7+ years of experience in B2B product marketing, preferably in SaaS, fintech, tax, or developer platforms.
- Strong strategic thinking and storytelling skills.
- Experience with go‑to‑market for technical products and/or regulated industries.
- Excellent written and verbal communication skills.
- Highly collaborative, proactive, and comfortable in a fast‑paced, high‑growth environment.
- Familiarity with marketing to technical and non‑technical personas, including finance, tax, operations, and engineering.
- Experience working in a scale‑up or in cross‑regional/global contexts.
- Bonus: An eye for visual design to create and/or feedback on highly visual product collateral (e.g. decks, 1‑pagers, etc.)
Product Marketing Lead employer: Fonoa
Fonoa is an exceptional employer that fosters a dynamic startup atmosphere, offering employees the chance to grow and innovate within a diverse tech environment. With a strong focus on enhancing internal IT processes and supporting a distributed team, Fonoa provides meaningful work, opportunities for professional development, and a culture that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fonoa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fonoa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fonoa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fonoa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fonoa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fonoa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fonoa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fonoa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fonoa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fonoa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
