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For Companies At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for innovative tax technology.
- Company: Join a fast-growing Series B SaaS company revolutionising tax compliance.
- Benefits: Competitive salary, equity grants, and a dynamic work environment.
- Why this job: Shape how our products are understood globally and make a real impact.
- Qualifications: 7+ years in B2B product marketing, strong storytelling, and strategic thinking skills.
- Other info: Inclusive workplace with opportunities for growth and collaboration across global teams.
The predicted salary is between 120000 - 160000 ÂŁ per year.
About Us
We’re a fast-growing Series B SaaS company revolutionising tax compliance through technology. With global customers ranging from digital platforms to large enterprises, our mission is to simplify tax for digital businesses everywhere. Our products span real‑time tax calculation, e‑invoicing, reporting, and validation, with an API‑first, developer‑friendly approach.
We’re building a world‑class team to match our ambitions—and product marketing is at the heart of how we bring our story to market. As Product Marketing Lead, you will own the positioning, messaging, and go‑to‑market strategy for our suite of tax technology products. You will sit at the center of Product, Sales, and Marketing, acting as the connective tissue that turns complex regulatory requirements and product capabilities into clear, compelling value for our customers.
You will work closely with Product Management to gain a deep understanding of our roadmap, customer problems, and differentiators, and to identify the most compelling stories to tell at each stage of the product lifecycle. From there, you will shape how those stories are expressed across launches, sales motions, campaigns, and product education.
This is a highly hands‑on role. You will create and own core product messaging and narrative frameworks, develop product content and collateral, including pitch decks, one‑pagers, solution briefs, case studies, and website copy, and ensure consistent messaging across all customer touchpoints. You will also enable our commercial teams with the tools, training, and insights they need to confidently position our products and win deals.
This role reports to the VP of Global Marketing and partners closely with Product Management, Revenue, and Customer Success teams across EMEA and the Americas. It offers high visibility, significant ownership, and the opportunity to shape how our products are understood and adopted globally.
Key Responsibilities- Positioning & Messaging
- Develop and iterate clear, differentiated positioning and messaging for each product line and segment.
- Turn complex tax and regulatory concepts into compelling value propositions tailored to specific buyer personas.
- Go‑to‑Market Strategy
- Partner with Product and Revenue teams to plan and execute new product launches and feature releases.
- Own launch readiness, internal enablement, external communications, and performance tracking.
- Sales Enablement
- Equip the sales and customer success teams with pitch decks, battle cards, case studies, objection handling, and competitive insights.
- Market Intelligence
- Monitor competitive landscape, market trends, and customer feedback to inform messaging, positioning, and product strategy.
- Conduct customer interviews and collaborate with research and insights functions.
- Customer Advocacy & Content
- Collaborate with content marketing and demand generation to produce product‑led content such as webinars, webpages/blogs, and social media.
- 7+ years of experience in B2B product marketing, preferably in SaaS, fintech, tax, or developer platforms.
- Strong strategic thinking and storytelling skills.
- Experience with go‑to‑market for technical products and/or regulated industries.
- Excellent written and verbal communication skills.
- Highly collaborative, proactive, and comfortable in a fast‑paced, high‑growth environment.
- Familiarity with marketing to technical and non‑technical personas, including finance, tax, operations, and engineering.
- Experience working in a scale‑up or in cross‑regional/global contexts.
- Bonus: An eye for visual design to create and/or feedback on highly visual product collateral (e.g. decks, 1‑pagers, etc.)
Product Marketing Lead employer: Fonoa
Contact Detail:
Fonoa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and how your skills can help them achieve it. This shows you’re genuinely interested!
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and how they relate to the role you’re applying for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and what we’re all about. Dive into our products and mission to simplify tax for digital businesses. This will help you tailor your application to show how you can contribute to our goals.
Craft a Compelling Narrative: We love a good story! Use your application to showcase your journey in product marketing. Highlight your experience with B2B SaaS and how you've turned complex concepts into clear messaging. Make it engaging and relevant to the role!
Be Clear and Concise: When it comes to written applications, clarity is key. Avoid jargon and keep your language straightforward. We want to see your communication skills shine through, so make sure your points are easy to follow and impactful.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Fonoa!
How to prepare for a job interview at Fonoa
✨Know Your Product Inside Out
As a Product Marketing Lead, you need to be well-versed in the products you'll be marketing. Dive deep into the features, benefits, and unique selling points of the tax technology products. This will help you articulate their value clearly during the interview.
✨Craft Compelling Stories
Prepare to showcase your storytelling skills. Think about how you can turn complex tax concepts into relatable narratives. Be ready to discuss examples of how you've done this in the past, as it’s crucial for connecting with both technical and non-technical audiences.
✨Understand the Market Landscape
Familiarise yourself with the competitive landscape and current market trends in the SaaS and fintech sectors. Bring insights to the table about how the company can position itself against competitors, which will demonstrate your strategic thinking and market intelligence.
✨Showcase Collaboration Skills
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with product management, sales, and marketing teams in previous roles. Highlight your proactive approach and ability to thrive in fast-paced environments.
