Staff Brand Designer in London

At Fonoa, we are transforming how digital-first companies stay tax compliant. We provide simple and modular API solutions that easily integrate into any existing workflow. Through our technology-first approach, we reduce manual processes, increase compliance and reduce the cost of operations when transacting and scaling internationally. We are solving one of the largest yet unsolved problems in global e-commerce. Our tax automation software enables companies such as Uber, Zoom & Booking.com to expand their international offerings more quickly and remain tax-compliant.

We're looking for a world-class Brand Designer to help define and evolve Fonoa's visual identity. As Staff Brand Designer at Fonoa, you'll own how Fonoa is seen and experienced across every touchpoint as a single, unified system. Fonoa is evolving into an AI-native Tax Operating System, and the brand needs to move with it: product-led, system-structured, premium through restraint.

The role spans web, product, campaigns, sales, print, and events, working closely with marketing, product, and leadership, and operating as the standard-bearer for brand quality across everything Fonoa puts into the world. This is a senior IC role on a small, high-calibre Design team at the core of the company, with hands-on craft, no people management. We're looking for exceptional taste, versatility across mediums, and the ability to hold consistency in a fast-moving environment.

What you'll do:

• Own brand quality across every touchpoint. Audit the surfaces Fonoa lives on today, identify where the bar isn't being met, and take responsibility for raising it.
• Build and maintain the brand design system. Establish the single source of truth for how Fonoa looks, and make it usable by everyone who needs it.
• Produce the work. Hands-on execution across marketing, sales, product, and web - from campaign assets to event identity to the website.
• Partner cross-functionally. Work closely with marketing, product, and leadership to translate business needs into work that meets the bar - and push back constructively where it doesn't.
• Shape the function. This is a founding seat on the in-house Brand Studio. You'll have real influence on how brand design operates at Fonoa as the company scales.

What we're looking for:

• Exceptional craft. Your portfolio shows genuine mastery. Considered details, distinctive output, and a clear point of view. We can tell the difference between competent and excellent.
• Versatility across mediums. Comfortable moving between digital, print, environmental, and campaign work. Motion is a strong plus.
• Systems thinking. You build scalable patterns and infrastructure, not one-off assets. You can articulate how your work holds together across touchpoints.
• An AI-native sensibility. You understand how modern infrastructure and AI-native companies express themselves visually, with restraint, typography-led, system-first, product as the primary brand expression.
• High agency. You don't wait for briefs to be perfect. You take ownership, move fast, and hold yourself to a high bar without external pressure.
• Strong stakeholder instincts. You can work cross-functionally without losing the quality bar, and challenge briefs constructively where needed.
• Agency or in-house background (ideally both). Top-tier studio experience builds craft and range. In-house product company experience builds an understanding of pace, stakeholders, and systems. The strongest candidates have done both.
• A portfolio that speaks for itself. Live site strongly preferred. The CV is secondary.

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