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- Tasks: Lead product marketing strategies and create compelling messaging for innovative tax technology.
- Company: Fast-growing Series B SaaS company revolutionising tax compliance.
- Benefits: Competitive salary, equity grants, and a dynamic work environment.
- Why this job: Shape the future of tax tech and make a global impact.
- Qualifications: 7+ years in B2B product marketing, strong storytelling skills required.
- Other info: Inclusive workplace with opportunities for growth and collaboration.
The predicted salary is between 120000 - 160000 £ per year.
About Us
We are a fast-growing Series B SaaS company revolutionising tax compliance through technology. With global customers ranging from digital platforms to large enterprises, our mission is to simplify tax for digital businesses everywhere. Our products span real-time tax calculation, e-invoicing, reporting, and validation, with an API-first, developer-friendly approach. We are building a world-class team to match our ambitions—and product marketing is at the heart of how we bring our story to market.
Product Marketing Lead role: You will own the positioning, messaging, and go-to-market strategy for our suite of tax technology products. You will sit at the centre of Product, Sales, and Marketing, acting as the connective tissue that turns complex regulatory requirements and product capabilities into clear, compelling value for our customers. You will work closely with Product Management to gain a deep understanding of our roadmap, customer problems, and differentiators, and to identify the most compelling stories to tell at each stage of the product lifecycle. From there, you will shape how those stories are expressed across launches, sales motions, campaigns, and product education. This is a highly hands-on role. You will create and own core product messaging and narrative frameworks, develop product content and collateral, including pitch decks, one-pagers, solution briefs, case studies, and website copy, and ensure consistent messaging across all customer touchpoints. You will also enable our commercial teams with the tools, training, and insights they need to confidently position our products and win deals.
This role reports to the VP of Global Marketing and partners closely with Product Management, Revenue, and Customer Success teams across EMEA and the Americas. It offers high visibility, significant ownership, and the opportunity to shape how our products are understood and adopted globally.
Key Responsibilities- Positioning & Messaging: Develop and iterate clear, differentiated positioning and messaging for each product line and segment. Turn complex tax and regulatory concepts into compelling value propositions tailored to specific buyer personas.
- Go-to-Market Strategy: Partner with Product and Revenue teams to plan and execute new product launches and feature releases. Own launch readiness, internal enablement, external communications, and performance tracking.
- Sales Enablement: Equip the sales and customer success teams with pitch decks, battle cards, case studies, objection handling, and competitive insights.
- Market Intelligence: Monitor competitive landscape, market trends, and customer feedback to inform messaging, positioning, and product strategy. Conduct customer interviews and collaborate with research and insights functions.
- Customer Advocacy & Content: Collaborate with content marketing and demand generation to produce product-led content such as webinars, webpages/blogs, and social media.
- 7+ years of experience in B2B product marketing, preferably in SaaS, fintech, tax, or developer platforms.
- Strong strategic thinking and storytelling skills.
- Experience with go-to-market for technical products and/or regulated industries.
- Excellent written and verbal communication skills.
- Highly collaborative, proactive, and comfortable in a fast-paced, high-growth environment.
- Familiarity with marketing to technical and non-technical personas, including finance, tax, operations, and engineering.
- Experience working in a scale-up or in cross-regional/global contexts.
- Bonus: An eye for visual design to create and/or feedback on highly visual product collateral (e.g. decks, 1-pagers, etc.).
Equal Opportunity Statement
At Fonoa, we seek candidates from a wide range of backgrounds and perspectives, and we are proud to be an equal opportunity employer. We consider qualified applicants for employment without regard to race, colour, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected status. Fonoa is committed to fostering an inclusive and accessible workplace where everyone has the opportunity to thrive.
Product Marketing Lead in London employer: Fonoa
Contact Detail:
Fonoa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and how your skills can help them achieve it. This shows you’re genuinely interested!
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and how they relate to the role you’re applying for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with the values and mission of our company. Show us how your experience aligns with our goal of simplifying tax for digital businesses.
Be Clear and Concise: We love a good story, but keep it straightforward! Use clear language and avoid jargon unless it's necessary. Make sure your key achievements and skills shine through without fluff—this helps us see your potential impact right away.
Showcase Your Experience: Highlight your relevant experience in product marketing, especially in SaaS or fintech. Share specific examples of how you've developed messaging or go-to-market strategies that made a difference. We want to see how you can bring value to our team!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Fonoa
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and services. Understand how they simplify tax compliance and what makes them stand out in the market. This knowledge will help you articulate compelling value propositions during your interview.
✨Craft Your Story
Prepare to share your own experiences in product marketing, especially in B2B SaaS or fintech. Highlight specific examples where you've successfully developed positioning and messaging for technical products. This will showcase your storytelling skills and strategic thinking.
✨Understand the Market Landscape
Familiarise yourself with the competitive landscape and current market trends in tax technology. Be ready to discuss how you would approach market intelligence and customer advocacy, as these are key aspects of the role.
✨Showcase Collaboration Skills
Since this role requires working closely with various teams, prepare examples that demonstrate your collaborative spirit. Talk about how you've partnered with sales, product management, or customer success teams to drive successful go-to-market strategies.
