Senior Email Marketing Manager

Senior Email Marketing Manager

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimize email marketing campaigns to engage customers and drive growth.
  • Company: Join a dynamic startup focused on innovative B2B SaaS solutions.
  • Benefits: Enjoy a collaborative culture, flexible work environment, and opportunities for professional growth.
  • Why this job: Shape impactful email strategies and work with top global companies in a fast-paced setting.
  • Qualifications: 5+ years in email marketing, expertise in platforms like HubSpot, and a data-driven mindset.
  • Other info: Ideal for self-starters ready to make a significant impact in a startup.

The predicted salary is between 43200 - 72000 £ per year.

Role description: As the Senior Email Marketing Manager, you’ll be the driving force behind our email marketing efforts, responsible for creating and optimising data-driven campaigns that move prospects through the funnel and turn customers into brand advocates. You’ll take ownership of the entire email strategy, collaborating with product, sales, customer success, and marketing teams to lead initiatives that shape how we communicate with top global companies. What you will do: Lead Email Marketing Strategy : Develop and execute a data-driven email strategy to nurture leads, drive customer acquisition, and increase engagement at every stage of the customer lifecycle. Campaign Management : Design, build, and optimise automated email campaigns for product launches, onboarding, promotions, and lifecycle marketing, ensuring alignment with business objectives. Optimise Campaign Performance : Analyse performance metrics (open rates, CTRs, conversions) and use insights to implement A/B testing and other optimisation strategies that increase engagement and ROI. Database Segmentation & Growth : Ensure the email list is healthy and compliant with GDPR. Grow and maintain segmented lists to improve personalisation and deliverability. Cross-Team Collaboration : Work closely with sales, product, and customer success teams to create integrated campaigns that accelerate the sales funnel and boost product adoption. Content Creation : Collaborate with content creators and designers to craft high-converting email copy and visuals that align with our brand voice and drive engagement. You will be a great fit if: 5+ years of experience in email marketing, ideally in a B2B SaaS environment. Proven expertise with email platforms (e.g., HubSpot, Marketo, Pardot) and marketing automation tools. Data-Driven : You leverage data to optimise strategies and aren’t afraid to experiment to drive better results. Collaborative and Strategic : You excel at working across teams to create campaigns that align with business goals and brand voice. Startup-Ready : You thrive in fast-paced, dynamic environments and are excited to help shape our email marketing efforts from the ground up. Entrepreneurial Mindset : You’re comfortable working in a fast-paced, dynamic startup environment where you can experiment, iterate, and drive growth. Self-Starter : You have the initiative to identify new opportunities and take ownership of projects from conception to execution. #J-18808-Ljbffr

Senior Email Marketing Manager employer: Fonoa Technologies Limited

As a Senior Email Marketing Manager at our innovative company, you'll be part of a vibrant and collaborative work culture that values creativity and data-driven decision-making. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages growth and experimentation. Located in a dynamic startup atmosphere, you'll have the chance to shape impactful email marketing strategies while working alongside passionate teams dedicated to driving success.
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Contact Detail:

Fonoa Technologies Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Email Marketing Manager

✨Tip Number 1

Familiarize yourself with the latest trends in email marketing, especially in the B2B SaaS space. Understanding what works for top companies can give you an edge in discussions during interviews.

✨Tip Number 2

Showcase your experience with specific email platforms like HubSpot or Marketo. Be ready to discuss how you've used these tools to drive results in past roles.

✨Tip Number 3

Prepare examples of successful email campaigns you've managed, focusing on metrics like open rates and conversions. This will demonstrate your data-driven approach and ability to optimize performance.

✨Tip Number 4

Highlight your collaborative skills by discussing how you've worked with cross-functional teams in the past. Emphasizing your ability to align email strategies with broader business goals will resonate well with us.

We think you need these skills to ace Senior Email Marketing Manager

Email Marketing Strategy
Data Analysis
Campaign Management
A/B Testing
GDPR Compliance
Database Segmentation
Marketing Automation Tools
Collaboration Skills
Content Creation
Performance Metrics Analysis
Customer Lifecycle Management
B2B SaaS Experience
Adaptability in Fast-Paced Environments
Entrepreneurial Mindset
Self-Starter Attitude

Some tips for your application 🫡

Understand the Role: Make sure to thoroughly read the job description for the Senior Email Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.

Tailor Your CV: Customize your CV to emphasize your 5+ years of experience in email marketing, particularly in a B2B SaaS environment. Include specific examples of successful campaigns you've managed and the tools you've used, such as HubSpot or Marketo.

Craft a Compelling Cover Letter: Write a cover letter that showcases your data-driven approach and collaborative mindset. Mention specific achievements in campaign management and how you’ve optimized performance metrics in previous roles.

Highlight Your Entrepreneurial Spirit: In your application, demonstrate your ability to thrive in fast-paced environments. Share examples of how you've taken initiative in past roles to identify opportunities and drive growth.

How to prepare for a job interview at Fonoa Technologies Limited

✨Showcase Your Data-Driven Approach

Be prepared to discuss specific examples of how you've used data to optimize email campaigns in the past. Highlight any A/B testing you've conducted and the results you achieved, as this will demonstrate your analytical skills and commitment to improving performance.

✨Emphasize Cross-Team Collaboration

Since the role requires working closely with various teams, share experiences where you've successfully collaborated with sales, product, or customer success teams. Discuss how these collaborations led to successful campaigns and improved customer engagement.

✨Demonstrate Your Knowledge of Email Platforms

Familiarize yourself with the email marketing platforms mentioned in the job description, such as HubSpot, Marketo, or Pardot. Be ready to discuss your experience with these tools and how you've leveraged them to create effective email strategies.

✨Prepare for Questions on Personalization and Segmentation

Expect questions about how you approach database segmentation and personalization in your email campaigns. Share your strategies for maintaining a healthy email list and how you ensure compliance with GDPR while maximizing deliverability.

Senior Email Marketing Manager
Fonoa Technologies Limited
F
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