At a Glance
- Tasks: Drive outbound sales for AI phone assistants and engage with decision-makers.
- Company: Fast-growing startup revolutionising communication with AI technology.
- Benefits: Competitive salary, uncapped commission, top equipment, and relocation support.
- Other info: Exciting opportunity to build a new team in London with high ownership.
- Why this job: Join a market leader and shape the future of outbound sales in the UK.
- Qualifications: 1 year of outbound sales experience and strong communication skills.
The predicted salary is between 65000 - 80000 € per year.
We're fonio.ai, a Vienna-based startup building AI phone assistants that sound like a real person and can handle calls end-to-end. In the DACH region, more than 7,500 companies already trust fonio every day. In just over 1.5 years, we have grown to become the market leader, currently adding ~€150k–200k ARR per week.
We're growing extremely fast: ~30% month-over-month revenue growth. Today we have 6 Account Executives running 8–12 demos per day, but almost all of that volume is coming from inbound. What we're missing is a structured, predictable outbound engine, and we're looking for an SDR to help us scale outbound for the UK market.
Your role: You are the engine of our outbound motion for the UK market. You will identify the right target accounts, start conversations with decision-makers via phone, email, LinkedIn (and other channels), and convert those conversations into qualified meetings and pipeline for our Account Executives. You'll work closely with AEs and Marketing to continuously improve our messaging, sequences, and playbooks. Your goal is to build a predictable outbound machine that generates qualified opportunities week after week.
What you'll do:
- Account research & ICP: understand our segments, map personas and buying centers across UK SMEs.
- Trigger-based prospecting: leverage signals (hiring, funding, tech stack, growth, org changes, etc.).
- Multi-channel outreach: calls, emails, LinkedIn — plus testing new channels.
- Build and run sequences: form hypotheses, test, measure, iterate.
- Qualification: ask the right questions, qualify quickly, book strong meetings.
- Handoffs: run clean handoffs to AEs (context, pain, stakeholders, next steps).
- Collaboration: align daily with Sales and Marketing to continuously grow pipeline.
What you bring:
- At least 1 year of experience in outbound sales / prospecting / telesales (ideally B2B SaaS).
- Strong phone presence and comfort with cold calling in English.
- Structured execution: follow-ups, discipline, pipeline hygiene.
- Solid product and tech curiosity (you can learn fast and communicate value clearly).
- Comfortable using a CRM (HubSpot, Salesforce, etc.) is a plus.
- Native-level English (or C2).
- Strong understanding of the UK SME landscape is a plus.
What we offer:
- €65,000–€80,000 OTE (base + uncapped commission), depending on experience.
- 2 months onboarding on-site in Vienna, then relocation to London — we're building our UK office there and you'll be part of the team on the ground.
- Top equipment of your choice, fast decision-making, high ownership.
- Massive market opportunity in a fast-growing company, with a chance to build UK outbound from scratch.
Hiring process:
- 15 min – recruiter intro call
- 45 min – hiring manager interview + short case study
- 45 min – culture & expectations call with the founders
Sales Development Representative UK employer: fonio
At fonio.ai, we pride ourselves on being a dynamic and innovative startup that offers an exciting opportunity for growth in the rapidly evolving AI sector. Our collaborative work culture fosters creativity and ownership, allowing you to make a significant impact as we build our UK outbound sales engine from the ground up. With competitive compensation, comprehensive onboarding in Vienna, and the chance to be part of a market-leading team, fonio.ai is the perfect place for ambitious individuals looking to thrive in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative UK
✨Tip Number 1
Get to know the company inside out! Research fonio.ai, understand their products, and be ready to discuss how you can contribute to their outbound strategy. This shows you're genuinely interested and prepared.
✨Tip Number 2
Practice your pitch! Since you'll be making calls and sending emails, rehearse how you introduce yourself and the value of fonio.ai. A confident and clear delivery can make all the difference in grabbing attention.
✨Tip Number 3
Leverage LinkedIn to connect with potential decision-makers. Send personalised messages that highlight your understanding of their business challenges and how fonio.ai can help. It’s all about starting meaningful conversations!
✨Tip Number 4
Don’t forget to follow up! After your initial outreach, send a friendly reminder if you don’t hear back. Persistence is key in sales, and it shows your commitment to building those connections.
We think you need these skills to ace Sales Development Representative UK
Some tips for your application 🫡
Show Your Passion for Outbound Sales:When you're writing your application, let us see your enthusiasm for outbound sales! Share any relevant experiences that highlight your skills in prospecting and cold calling. We want to know why you're excited about building a predictable outbound engine with us.
Tailor Your Application:Make sure to customise your application for the Sales Development Representative role. Highlight your understanding of the UK SME landscape and how your previous experiences align with our goals. A tailored application shows us you’re genuinely interested in joining our team!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and skills. We appreciate a well-structured application that makes it easy for us to see your potential as part of our outbound team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about fonio.ai and what we’re all about!
How to prepare for a job interview at fonio
✨Know Your Stuff
Before the interview, dive deep into fonio.ai's products and the AI phone assistant market. Understand how their technology works and what sets them apart from competitors. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Master the Outbound Game
Since the role focuses on building an outbound engine, be prepared to discuss your experience with prospecting and cold calling. Have specific examples ready that demonstrate your success in generating leads and converting them into meetings. Highlight any creative strategies you've used in the past.
✨Showcase Your Collaboration Skills
This position requires close collaboration with Account Executives and Marketing. Be ready to share examples of how you've worked effectively in a team setting. Discuss how you’ve aligned messaging and strategies with others to achieve common goals, as this will be crucial for success at fonio.ai.
✨Ask Insightful Questions
Prepare thoughtful questions about fonio.ai's growth plans, the UK market, and the sales process. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you. Asking about their expectations for the SDR role can also give you valuable insights into what success looks like.
