At a Glance
- Tasks: Lead the UK sales market, build a high-performing team, and drive revenue growth.
- Company: Join fonio.ai, a fast-growing AI voice agent company with 10,000+ customers.
- Benefits: Competitive salary, uncapped commission, top equipment, and direct access to founders.
- Other info: Exciting opportunity for career growth in a rapidly expanding market.
- Why this job: Be part of a dynamic startup and shape the future of AI in SMBs.
- Qualifications: B2B SaaS sales experience, leadership skills, and a startup mindset.
The predicted salary is between 60750 - 74250 £ per year.
About fonio.ai: £9M+ ARR, 10,000+ customers. We build AI voice agents for small and medium-sized businesses so they never miss a call and can focus on the work they actually love. Our AI handles every call automatically. But voice is just the beginning. Our vision: to become the fully automated AI suite for SMBs.
We live ownership. You're responsible for your projects and tasks end-to-end. No politics, few meetings, direct feedback. At fonio, you'll build alongside the smartest and most ambitious people around. Join us now to be part of one of Europe's fastest growth stories! We're live across multiple markets at once: DACH, France, Italy, Poland and the UK – with more in the pipeline. The UK is one of our highest-priority growth markets, and we're looking for a Sales Lead to own it.
Your role:
- You own the UK market on the sales side.
- You'll build and lead a high-performing AE & SDR team from the ground up – hiring, ramping, coaching and holding the bar on day-to-day execution.
- You stay close to the front line: running deals yourself when it matters, jumping into demos and discovery calls, and setting the standard for how we sell in the UK.
- You own the UK sales number – monthly and yearly targets – and you're accountable for a reliable forecast.
- You work hand in hand with Marketing on lead-gen for the UK market and with Customer Success on clean handoffs.
- You translate what works in DACH into the UK context, feed learnings back to the leadership team, and shape how the whole UK sales motion scales.
What's waiting for you:
- Market ownership: Full responsibility for fonio's sales performance in the UK.
- Team building: Hire, ramp and coach the UK AE & SDR team as we scale.
- Player-coach: Lead from the front – stay in deals and demos, not just dashboards.
- Quota ownership: Clear monthly and yearly targets for the UK market - you’re setting it up for the team.
- Cross-functional impact: Close collaboration with Marketing, Customer Success and the founders.
- Build, don't maintain: Shape the UK sales motion in a fast-scaling startup.
What we offer:
- £100,000 – 150,000 (base + uncapped commission; depending on experience)
- On-site in London (with a 2-month onboarding on-site in Vienna to start)
- Top equipment of your choice and extremely short decision paths
- Direct line to the founders and real ownership over an entire market
What you bring:
- Several years of B2B SaaS sales experience, with a track record of closing along a clear funnel
- First leadership or team-lead experience
- Strong product and technology understanding
- British English at native level; German is a strong plus
- Startup mindset – builder mentality
Hiring process:
- 15 min Intro call
- 60 min Skill Interview with our CCO Alex Brix
- 20 min Language & Team Fit
- 20 min Culture Interview
Sales Lead (UK) in London employer: Fonio
At fonio.ai, we pride ourselves on being an exceptional employer that fosters a culture of ownership and innovation. As a Sales Lead in the vibrant city of London, you'll have the unique opportunity to build and lead a high-performing team while directly impacting our rapid growth in the UK market. With competitive compensation, top-notch equipment, and a collaborative environment that encourages direct feedback and minimal bureaucracy, fonio.ai is the perfect place for ambitious individuals looking to make a meaningful impact in the world of AI for small and medium-sized businesses.
