At a Glance
- Tasks: Drive outbound sales for AI phone assistants and engage with decision-makers.
- Company: Fast-growing startup revolutionising communication with AI technology.
- Benefits: Competitive salary, uncapped commission, and relocation support to London.
- Other info: Exciting opportunity to build a new team and grow your career.
- Why this job: Join a market leader and shape the future of outbound sales in the UK.
- Qualifications: 1 year of outbound sales experience and strong communication skills.
The predicted salary is between 65000 - 80000 € per year.
We're fonio.ai, a Vienna-based startup building AI phone assistants that sound like a real person and can handle calls end-to-end. In the DACH region, more than 7,500 companies already trust fonio every day. In just over 1.5 years, we have grown to become the market leader, currently adding ~€150k–200k ARR per week.
We're growing extremely fast: ~30% month-over-month revenue growth. Today we have 6 Account Executives running 8–12 demos per day, but almost all of that volume is coming from inbound. What we're missing is a structured, predictable outbound engine, and that's exactly what we're building now — we are looking for an SDR to help us scale outbound for the UK market.
Your role: You are the engine of our outbound motion for the UK market. You will identify the right target accounts, start conversations with decision-makers via phone, email, LinkedIn (and other channels), and convert those conversations into qualified meetings and pipeline for our Account Executives. You'll work closely with AEs and Marketing to continuously improve our messaging, sequences, and playbooks. Your goal is to build a predictable outbound machine that generates qualified opportunities week after week.
What you'll do:
- Account research & ICP: understand our segments, map personas and buying centers across UK SMEs.
- Trigger-based prospecting: leverage signals (hiring, funding, tech stack, growth, org changes, etc.).
- Multi-channel outreach: calls, emails, LinkedIn — plus testing new channels.
- Build and run sequences: form hypotheses, test, measure, iterate.
- Qualification: ask the right questions, qualify quickly, book strong meetings.
- Handoffs: run clean handoffs to AEs (context, pain, stakeholders, next steps).
- Collaboration: align daily with Sales and Marketing to continuously grow pipeline.
What you bring:
- At least 1 year of experience in outbound sales / prospecting / telesales (ideally B2B SaaS).
- Strong phone presence and comfort with cold calling in English.
- Structured execution: follow-ups, discipline, pipeline hygiene.
- Solid product and tech curiosity (you can learn fast and communicate value clearly).
- Comfortable using a CRM (HubSpot, Salesforce, etc.) is a plus.
- Native-level English (or C2).
- Strong understanding of the UK SME landscape is a plus.
What we offer:
- €65,000–€80,000 OTE (base + uncapped commission), depending on experience.
- 2 months onboarding on-site in Vienna, then relocation to London — we're building our UK office there and you'll be part of the team on the ground.
- Top equipment of your choice, fast decision-making, high ownership.
- Massive market opportunity in a fast-growing company, with a chance to build UK outbound from scratch.
Hiring process:
- 15 min – recruiter intro call
- 45 min – hiring manager interview + short case study
- 45 min – culture & expectations call with the founders
Sales Development Representative UK in London employer: fonio
At fonio.ai, we pride ourselves on being a dynamic and innovative employer that fosters a collaborative work culture, where every team member plays a crucial role in our rapid growth. With competitive compensation packages, including uncapped commission and top-notch equipment, we offer our Sales Development Representatives the opportunity to thrive in a fast-paced environment while contributing to the development of our UK market presence. Join us in Vienna for an extensive onboarding experience before relocating to London, where you'll be part of a pioneering team shaping the future of AI phone assistants.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative UK in London
✨Tip Number 1
Get to know the company inside out! Research fonio.ai, understand their products, and be ready to discuss how you can contribute to their outbound strategy. This shows you're genuinely interested and prepared.
✨Tip Number 2
Practice your cold calling skills! Since this role involves a lot of outreach, get comfortable with making calls. Role-play with friends or use online resources to refine your pitch and build confidence.
✨Tip Number 3
Leverage LinkedIn to connect with current employees at fonio.ai. Drop them a message to learn more about the company culture and the sales process. Networking can give you insider tips that might just set you apart!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen on joining the team at fonio.ai.
We think you need these skills to ace Sales Development Representative UK in London
Some tips for your application 🫡
Show Your Passion for Sales:When you're writing your application, let your enthusiasm for sales shine through! We want to see that you’re not just looking for a job, but that you genuinely love the thrill of the chase and connecting with potential clients.
Tailor Your Application:Make sure to customise your application for the Sales Development Representative role. Highlight your relevant experience in outbound sales and how it aligns with what we’re building at fonio.ai. This shows us you’ve done your homework!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid fluff and get straight to the good stuff about your skills and experiences that make you a great fit for our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at fonio
✨Know Your Stuff
Before the interview, dive deep into fonio.ai's products and the AI phone assistant market. Understand how their technology works and what sets them apart from competitors. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Master the Outbound Game
Since the role focuses on building a structured outbound engine, be prepared to discuss your experience with outbound sales strategies. Bring examples of how you've successfully identified target accounts and converted leads into meetings. Highlight your understanding of trigger-based prospecting and multi-channel outreach.
✨Show Off Your Communication Skills
As a Sales Development Representative, strong communication is key. Practice your cold calling techniques and be ready to demonstrate your phone presence during the interview. You might even want to role-play a cold call scenario to showcase your skills and comfort level.
✨Align with Company Culture
fonio.ai values collaboration and continuous improvement. Be ready to discuss how you've worked closely with teams in the past, especially Sales and Marketing. Share examples of how you've contributed to team success and how you plan to align with their culture as they build the UK outbound strategy.
