At a Glance
- Tasks: Drive outbound sales for AI phone assistants and engage with decision-makers.
- Company: Fast-growing startup revolutionising communication with AI technology.
- Benefits: Competitive salary, uncapped commission, and relocation support to London.
- Other info: Exciting opportunity to build a new team and grow your career.
- Why this job: Join a market leader and shape the future of outbound sales in the UK.
- Qualifications: 1 year of outbound sales experience and strong communication skills.
The predicted salary is between 65000 - 80000 £ per year.
We're fonio.ai, a Vienna-based startup building AI phone assistants that sound like a real person and can handle calls end-to-end. In the DACH region, more than 7,500 companies already trust fonio every day. In just over 1.5 years, we have grown to become the market leader, currently adding ~€150k–200k ARR per week.
We're growing extremely fast: ~30% month-over-month revenue growth. Today we have 6 Account Executives running 8–12 demos per day, but almost all of that volume is coming from inbound. What we're missing is a structured, predictable outbound engine, and that's exactly what we're building now — we are looking for an SDR to help us scale outbound for the UK market.
Your role: You are the engine of our outbound motion for the UK market. You will identify the right target accounts, start conversations with decision-makers via phone, email, LinkedIn (and other channels), and convert those conversations into qualified meetings and pipeline for our Account Executives. You'll work closely with AEs and Marketing to continuously improve our messaging, sequences, and playbooks. Your goal is to build a predictable outbound machine that generates qualified opportunities week after week.
What you'll do:
- Account research & ICP: understand our segments, map personas and buying centers across UK SMEs.
- Trigger-based prospecting: leverage signals (hiring, funding, tech stack, growth, org changes, etc.).
- Multi-channel outreach: calls, emails, LinkedIn — plus testing new channels.
- Build and run sequences: form hypotheses, test, measure, iterate.
- Qualification: ask the right questions, qualify quickly, book strong meetings.
- Handoffs: run clean handoffs to AEs (context, pain, stakeholders, next steps).
- Collaboration: align daily with Sales and Marketing to continuously grow pipeline.
What you bring:
- At least 1 year of experience in outbound sales / prospecting / telesales (ideally B2B SaaS).
- Strong phone presence and comfort with cold calling in English.
- Structured execution: follow-ups, discipline, pipeline hygiene.
- Solid product and tech curiosity (you can learn fast and communicate value clearly).
- Comfortable using a CRM (HubSpot, Salesforce, etc.) is a plus.
- Native-level English (or C2).
- Strong understanding of the UK SME landscape is a plus.
What we offer:
- €65,000–€80,000 OTE (base + uncapped commission), depending on experience.
- 2 months onboarding on-site in Vienna, then relocation to London — we're building our UK office there and you'll be part of the team on the ground.
- Top equipment of your choice, fast decision-making, high ownership.
- Massive market opportunity in a fast-growing company, with a chance to build UK outbound from scratch.
Hiring process:
- 15 min – recruiter intro call
- 45 min – hiring manager interview + short case study
- 45 min – culture & expectations call with the founders
Sales Development Representative (UK) in London employer: Fonio
At fonio.ai, we pride ourselves on being an exceptional employer that fosters a culture of ownership and innovation. As a Sales Lead in the vibrant city of London, you'll have the unique opportunity to build and lead a high-performing team while directly impacting our rapid growth in the UK market. With competitive compensation, top-notch equipment, and a collaborative environment that encourages direct feedback and minimal bureaucracy, fonio.ai is the perfect place for ambitious individuals looking to make a meaningful impact in the world of AI for small and medium-sized businesses.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative (UK) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative (UK) at Fonio, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Fonio. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative (UK). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative (UK) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Fonio:When writing your cover letter, make sure to tailor your message specifically for Fonio. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Fonio
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Fonio that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Fonio that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Fonio’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
