At a Glance
- Tasks: Lead the UK sales team, drive performance, and shape our market strategy.
- Company: Join fonio.ai, Europe's leader in AI phone agents for SMBs.
- Benefits: Competitive salary with uncapped commission, top equipment, and direct access to founders.
- Other info: Exciting opportunity for career growth in a dynamic environment.
- Why this job: Own the UK market and make a real impact in a fast-growing startup.
- Qualifications: B2B SaaS sales experience and leadership skills required.
The predicted salary is between 60750 - 74250 £ per year.
About fonio.ai: We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers. Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products. We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings. Join one of Europe’s fastest-growing companies. The UK is one of our highest-priority growth markets, and we're looking for a Sales Lead to own it.
Your role:
- You own the UK market on the sales side.
- You'll build and lead a high-performing AE & SDR team from the ground up – hiring, ramping, coaching and holding the bar on day-to-day execution.
- You stay close to the front line: running deals yourself when it matters, jumping into demos and discovery calls, and setting the standard for how we sell in the UK.
- You own the UK sales number – monthly and yearly targets – and you're accountable for a reliable forecast.
- You work hand in hand with Marketing on lead-gen for the UK market and with Customer Success on clean handoffs.
- You translate what works in DACH into the UK context, feed learnings back to the leadership team, and shape how the whole UK sales motion scales.
What's waiting for you:
- Market ownership: Full responsibility for fonio's sales performance in the UK.
- Team building: Hire, ramp and coach the UK AE & SDR team as we scale.
- Player-coach: Lead from the front – stay in deals and demos, not just dashboards.
- Quota ownership: Clear monthly and yearly targets for the UK market - you’re setting it up for the team.
- Cross-functional impact: Close collaboration with Marketing, Customer Success and the founders.
- Build, don't maintain: Shape the UK sales motion in a fast-scaling startup.
What we offer:
- £100,000 – 150,000 (base + uncapped commission; depending on experience)
- On-site in London (with a 2-month onboarding on-site in Vienna to start)
- Top equipment of your choice and extremely short decision paths
- Direct line to the founders and real ownership over an entire market
What you bring:
- Several years of B2B SaaS sales experience, with a track record of closing along a clear funnel
- First leadership or team-lead experience
- Strong product and technology understanding
- British English at native level; German is a strong plus
- Startup mindset – builder mentality
Hiring process:
- 15 min Intro call
- 60 min Skill Interview with our CCO Alex Brix
- 20 min Language & Team Fit
- 20 min Culture Interview
Sales Lead UK employer: fonio.ai
At fonio.ai, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our UK Content Marketing Manager role not only offers a competitive salary and equity opportunities but also encourages personal and professional growth through innovative projects and collaboration with talented individuals. With the unique chance for cultural immersion in Vienna, we provide a truly rewarding experience for those looking to make a meaningful impact in the B2B SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Lead UK
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Lead UK at fonio.ai, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including fonio.ai. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Lead UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Lead UK
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for fonio.ai:When writing your cover letter, make sure to tailor your message specifically for fonio.ai. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at fonio.ai
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show fonio.ai that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show fonio.ai that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with fonio.ai’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
