At a Glance
- Tasks: Lead social media strategies and create engaging content for diverse clients.
- Company: Dynamic content marketing agency based in London.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Join a passionate team and stay ahead of industry trends.
- Why this job: Shape the future of social media while working with innovative brands.
- Qualifications: 5+ years in social media leadership and strategic client collaboration.
The predicted salary is between 40000 - 50000 £ per year.
Working at a content marketing agency in London, the successful candidate will be responsible for overseeing the development of social strategies and the delivery of social content across a portfolio of B2C, B2B and membership accounts, plus new-business projects.
This is a client-facing role and requires the ability to think strategically and produce inspirational, engaging and effective content across all social platforms, with a strong understand of paid and organic algorithms, best practice, and industry innovation.
The right candidate will also have strong leadership and project-management skills.
You will lead the content process, from working on new-business pitches, identifying new opportunities with current clients, creating campaigns, developing paid and organic strategies and setting and monitoring KPIs.
As well as managing and developing a small social team, you will also be an ambassador for social – sharing social knowledge, trends and best practice across the agency.
Key responsibilities
- Collaborating with clients to define objectives and success metrics for social campaigns, ensuring alignment with overall content-marketing strategies.
- Oversee the development and execution of full social strategies aligned with client objectives, audience insights and industry trends.
- Lead the development of social media content calendars, including planning, scheduling and publishing content across relevant platforms.
- Set KPIs and oversee the monitoring and reporting of social channels and paid performance.
- Oversee the creation and delivery of inspirational, engaging and effective content, that resonates with target audiences and drives desired actions.
- Produce measurable results that win awards.
- Ensure all content is consistent with brand guidelines, messaging and tone-of-voice standards, and optimised for each platform and audience segment.
- Lead the brainstorming, organisation and development of social media opportunities across accounts and new business.
- Lead a small team of social specialists, providing guidance, mentorship and support to ensure the successful execution of client campaigns.
- Collaborate closely with cross-functional teams, including content creators, designers and account managers.
- Organise freelance, consultant and platform-specific expertise.
- Maintain a deep understanding of social platforms, trends, technologies (including AI) and best practices. Share that knowledge and lead social best practice across the agency.
Experience needed
- A minimum of five years’ experience in social media leadership, either at a social media agency, or in-house at a content or marketing agency.
- A minimum of five years’ experience working with clients to create full social strategies aligned with business objectives.
- Expert knowledge in social platforms, trends, AI and best practice.
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Social Media Lead employer: Folio Recruitment
As a leading content marketing agency in London, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. With a strong emphasis on professional development, we offer numerous growth opportunities and encourage collaboration across teams, ensuring that every voice is heard. Our commitment to creativity and excellence not only drives impactful results for our clients but also cultivates a rewarding environment for our team members to excel in their careers.
