At a Glance
- Tasks: Lead social media strategies and create engaging content for diverse clients.
- Company: Dynamic content marketing agency based in London.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Join a collaborative team and stay ahead of social media trends.
- Why this job: Shape impactful social campaigns and lead a passionate team in a vibrant industry.
- Qualifications: Strong leadership, project management skills, and social media expertise.
The predicted salary is between 40000 - 50000 £ per year.
Working at a content marketing agency in London, the successful candidate will be responsible for overseeing the development of social strategies and the delivery of social content across a portfolio of B2C, B2B and membership accounts, plus new-business projects.
This is a client-facing role and requires the ability to think strategically and produce inspirational, engaging and effective content across all social platforms, with a strong understand of paid and organic algorithms, best practice, and industry innovation.
The right candidate will also have strong leadership and project-management skills.
You will lead the content process, from working on new-business pitches, identifying new opportunities with current clients, creating campaigns, developing paid and organic strategies and setting and monitoring KPIs.
As well as managing and developing a small social team, you will also be an ambassador for social – sharing social knowledge, trends and best practice across the agency.
Key responsibilities Collaborating with clients to define objectives and success metrics for social campaigns, ensuring alignment with overall content-marketing strategies.
Oversee the development and execution of full social strategies aligned with client objectives, audience insights and industry trends.
Lead the development of social media content calendars, including planning, scheduling and publishing content across relevant platforms.
Set KPIs and oversee the monitoring and reporting of social channels and paid performance.
Oversee the creation and delivery of inspirational, engaging and effective content, that resonates with target audiences and drives desired actions.
Produce measurable results that win awards.
Ensure all content is consistent with brand guidelines, messaging and tone-of-voice standards, and optimised for each platform and audience segment.
Lead the brainstorming, organisation and development of social media opportunities across accounts and new business.
Lead a small team of social specialists, providing guidance, mentorship and support to ensure the successful execution of client campaigns.
Collaborate closely with cross-functional teams, including content creators, designers and
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Folio Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Folio Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Folio Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Folio Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Folio Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Folio Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Folio Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Folio Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Folio Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Folio Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
