At a Glance
- Tasks: Manage and grow global distribution partnerships while onboarding new partners in priority territories.
- Company: FÔLD, a dynamic company scaling its global distribution network.
- Benefits: Competitive salary, travel opportunities, and the chance to shape global strategy.
- Other info: Opportunity for significant travel and career growth in a fast-paced environment.
- Why this job: Be a key player in expanding FÔLD's global footprint and making impactful connections.
- Qualifications: Experience in international distribution and strong relationship-building skills required.
The predicted salary is between 70000 - 90000 £ per year.
FÔLD is scaling its global distribution network and needs a commercially driven, relationship-first operator to own it. This role has two clear mandates: manage and grow the existing distributor base across the Middle East, Asia and Africa; and lead the onboarding of new partners across the Nordics, Central Europe, the Baltics and the Balkans as the priority expansion territories, before broadening the footprint globally.
This is a hunter and farmer role in equal measure. You’ll be building new relationships from scratch in growth markets while ensuring existing partners are performing, supported and aligned to the FÔLD brand. You’ll report directly to the CCO and have the autonomy to shape how FÔLD distributes globally.
TERRITORY OVERVIEW- Priority — immediate: Nordics, Central Europe, Baltics, Balkans
- New partner identification, evaluation and onboarding
- Existing — manage & grow: Middle East, Asia, Africa
- Relationship management, performance, growth planning
- Horizon — global expansion: All other territories
- Existing Distributor Management — Middle East, Asia & Africa
- Serve as the primary relationship owner for all active distributors across MEA and Asia
- Set and drive quarterly sales targets through joint business planning and regular performance reviews
- Ensure distributors are commercially supported — pricing, product knowledge, brand standards, point of sale
- Identify underperforming partners and manage improvement plans or transition where necessary
- Coordinate with logistics and operations on stock availability, fulfilment, and delivery performance across regions
- Gather market intelligence — pricing, competition, demand signals — and feed back to CCO and product
- New Partner Onboarding — Nordics, Central Europe, Baltics & Balkans
- Identify, evaluate and approach prospective distribution partners in priority expansion territories
- Lead the end-to-end onboarding process: commercial negotiation, contract, brand onboarding, launch
- Build launch plans with new partners — territory targets, activation strategy, initial order structure
- Establish FÔLD’s brand presence in each new market through the right partner, not just the available one
- Work with CCO to set distributor pricing, margin structure and minimum order commitments for each territory
- Global Expansion Pipeline
- Map distribution opportunities in horizon markets beyond the immediate priority territories
- Build and maintain a qualified partner pipeline — contacts, market context, readiness assessment
- Support CCO on strategic decisions about which markets to enter and in what sequence
- Stay close to the global fitness and wellness market — trends, competitors, distribution models
- Commercial Discipline
- Own the distributor pipeline in HubSpot — every partner, deal, and performance note logged
- Produce regular territory performance reporting for the CCO
- Ensure all distributor agreements are documented, current and aligned to FÔLD’s commercial terms
- Manage distributor pricing integrity — no undercutting, no grey market exposure
- Proven experience in international distribution, channel sales or partner management — ideally across multiple regions
- Track record of both managing existing distributor relationships and opening new markets from scratch
- Strong commercial negotiator — comfortable with pricing structures, margin conversations and contract terms
- Genuine hunter mentality: you identify opportunities, build relationships, and close — without waiting to be pointed
- Deep understanding of how distributors work — their commercial pressures, what motivates them, and how to get the best out of them
- Comfortable with significant travel — this role requires regular presence in market
- Experience in the fitness, wellness, premium consumer goods or medical/physiotherapy equipment sectors is a strong advantage
- Organised and self-directed: you manage a complex global pipeline independently and report clearly
Head of Global Distribution Partnerships in Norwich employer: FOLD
FÔLD is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to take ownership of their roles while driving global expansion. With a focus on professional growth, team members benefit from extensive training opportunities and the chance to shape the future of distribution in emerging markets. Located at the heart of the fitness and wellness industry, FÔLD offers a unique environment where innovation thrives, and every employee's contribution is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Distribution Partnerships in Norwich
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Global Distribution Partnerships at FOLD, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including FOLD. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Global Distribution Partnerships. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Global Distribution Partnerships in Norwich
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for FOLD:When writing your cover letter, make sure to tailor your message specifically for FOLD. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at FOLD
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show FOLD that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show FOLD that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with FOLD’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
