At a Glance
- Tasks: Manage key accounts, negotiate deals, and build strong relationships with studio groups.
- Company: Dynamic company in the fitness and wellness industry focused on growth.
- Benefits: Competitive salary, career progression, and opportunities to work with high-value clients.
- Other info: Opportunity for career advancement as the role evolves with market growth.
- Why this job: Shape the future of key accounts and drive impactful business strategies.
- Qualifications: Proven sales experience and strong relationship-building skills at senior levels.
The predicted salary is between 50000 - 65000 £ per year.
THE ROLE
The Key Account Manager owns all studio group accounts with 5 or more sites. The trigger for an account moving to KAM is scale — a studio group operating 5 or more sites is a key account regardless of order volume. This is a relationship-first, strategy-led role. You negotiate and maintain supplier deals with high-value accounts, support the Core Sales Manager on complex deals approaching your discount ceiling, and identify KAM candidates as the Core Sales Manager account base grows.
WHAT YOU’LL OWN
- Key Account Relationships: Own all studio group accounts with 5 or more sites — relationship, pipeline, repeat orders
- Negotiate and maintain pre-agreed supplier deals for high-value accounts
- Annual business planning with major accounts — volume targets, new site pipeline, product roadmap
- Regular QBRs with key accounts to track performance and deepen the relationship
WHAT WE’RE LOOKING FOR
- Proven key account or enterprise sales experience — ideally in fitness, wellness, hospitality, or premium commercial
- Strong relationship builder at senior level — you work with studio group directors and procurement leads, not just studio managers
- Experienced negotiator: supplier deals, volume agreements, multi-site pricing structures
- Comfortable holding a broad account base and a complex pipeline simultaneously
- CRM-disciplined: HubSpot or equivalent. You document everything.
- Commercial and strategic: you’re thinking about account growth and lifetime value, not just the next order
HOW THE ROLE EVOLVES
This is a UK role. As the UK market matures and the account base grows, the KAM role grows in scope and seniority with it. The right person builds a strong UK key account function and has a clear path to a more senior commercial seat as the business scales.
National Key Account Manager employer: FOLD
As a National Key Account Manager, you will thrive in a dynamic and supportive environment that prioritises relationship-building and strategic growth. Our company fosters a culture of collaboration and innovation, offering ample opportunities for professional development and career advancement within the thriving UK market. With a focus on high-value accounts in the fitness and wellness sectors, you will enjoy the unique advantage of working with industry leaders while negotiating impactful supplier deals that drive success.
