Head of Marketing Operations

Based : High Wycombe / Hybrid

Term : Permanent, Full time

Salary : £60,000 – £75,000 + excellent benefits

The Role:

As Head of Marketing Operations, you will be responsible for overseeing and optimising marketing operational processes, systems and technology across the Content Creation division of Focusrite Group. You will provide a clear, collaborative operating framework that empowers our marketing teams to deliver against business objectives while maximising return on marketing investment.

Essential Functions and Major Responsibilities:

1. Own the vision and roadmap for our Marketing Operations function and implement a strategy to deliver against this, ensuring there is full buy-in from key stakeholders.
2. Create an effective marketing operating and governance framework that provides strategic alignment between our teams and to the wider business goals.
3. Develop and manage scalable processes to ensure the efficient execution of high-quality, multi-channel marketing campaigns.
4. Champion collaboration between brand, regional and divisional teams making sure that best practice and key learnings are shared by all teams, allowing us to progress and develop as one.
5. Align expectations and provide greater consistency around the setting of annual marketing goals, strategies, plans and budgets.
6. Own the process of change management within the marketing team, and represent marketing within Business Transformation programmes as needed.
7. Working closely with the BI and Marketing teams, provide clear leadership for a centralised marketing dataset and data infrastructure.
8. Lead the creation and maintenance of a marketing reporting suite; covering high level KPIs, full funnel campaign dashboards and tactical level reporting, to demonstrate performance against business objectives.
9. Analyse and optimise our marketing performance, identifying insight that will further improve our return on marketing spend, and ensure that all marketing activity has a clear route to revenue generation.
10. Deliver a simplified but scalable marketing technology stack that increases team efficiency and marketing effectiveness, ensuring widespread engagement with our tools.
11. Support the Marketing Technology Manager in continually assessing the suitability of our MarTech stack against our changing requirements, optimising the efficiencies our systems bring.
12. Stay abreast of emerging marketing trends, technologies, and best practices, continuously seeking innovative ways to enhance the team’s marketing efforts.
13. Working with our Compliance team, ensure all our processes and practices fully comply with data protection and privacy regulations.

Supervisory Responsibilities:

• Marketing Technology Manager

Reporting:

• Reports to: SVP Marketing & Ecommerce

Skills and Experience Required:

1. 8+ years in a marketing operations (or related) leadership role, with a proven track record of delivering results.
2. Experience implementing marketing operations across multiple business units/brands.
3. Exceptional communication and interpersonal skills.
4. Excellent team management and leadership skills.
5. Highly numerate, analytical and detail-oriented, with a data-driven mindset.
6. Demonstrable experience managing marketing datasets, building marketing reports, and showing outcomes/ROMI of marketing activities.
7. Proven track record in delivering efficient marketing processes and frameworks.
8. Successful vendor management and negotiation skills.
9. Proficiency in change management and stakeholder management.
10. Ownership of marketing governance programs; ensuring compliance with regulations and best practices.
11. Ideally, a passion for music and music technology.

About Us

Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, our solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.

The Focusrite Group trades under thirteen established and rapidly growing brands: Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Oberheim, Martin Audio, Optimal Audio, Ampify Music, Linea Research, Sonnox, OutBoard and TiMax. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.

Music technology is an enriching space to work in and we enjoy a Group-wide open-door culture which encourages innovation. This culture, combined with a passion for the inspirational solutions we create, has led to the group winning numerous accolades, including six Queen’s Awards, the AIM Company of the Year Award 2021 and regular appearances in ‘The Sunday Times 100 Best Small Companies to Work For’.

The Focusrite Group is dedicated to building a great place to work and as an equal opportunity employer we are committed to Diversity and Inclusion. The group mission is to cultivate an equitable culture, internally and externally, where all people feel they are welcome, safe and positively represented, because at Focusrite they truly are. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.

Benefits include flexible/hybrid working, company pension, life insurance, private healthcare, Health Cash Plan, enhanced Maternity and Paternity pay, employee purchase scheme, group bonus scheme, company music events, offsite company parties and free lunch in the canteen. We arrange company training sessions and encourage personal development.

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