Senior Product Designer

At Focused, we move quickly to deliver quality software that achieves client outcomes and meets their customers' needs. We strategically partner with our clients to leverage our expertise in design and software, while our clients bring their own domain expertise. We work with a variety of clients from different industries, collaborating as we get new products to market, modernising legacy systems, or helping teams learn the skills they need to be successful.

Our Values

• Listen first: We are experts in product practices but lifelong learners in the domains of our customers. We listen to our clients, we listen to our users, and we listen to our peers, to collaborate and understand.
• Learn why: We ask questions and talk to users to understand problem spaces, objectives, and goals, which allows us to deeply invest and drive towards the outcomes of our clients.
• Love your craft: We love diving into a variety of domains and solving problems. We take pride in delivering value, in communicating progress, and guiding our clients to success.

At Focused, our Designers are both practitioners and experts in their craft. This role plays a crucial part in shaping how we approach product and UX across our client engagements, from early discovery through to delivery. We balance user needs, technical constraints, and business objectives, and increasingly, that means understanding how AI fits into the products we build and the workflows we use to build them. With clients, we develop trust and influence. We are unintimidated and unintimidating. With colleagues, we set the standard for thoughtful, human-centred design.

What would you be doing?

• Lead the full design process throughout the product lifecycle, from early discovery and research through wireframing, user testing, implementation, and in-production iteration.
• Balance user needs, technical constraints, and business objectives to solve problems effectively, including evaluating where AI capabilities genuinely improve user experience versus where they add complexity.
• Create design deliverables that define products, including sketches, workflows, wireframes, prototypes, and high-fidelity visuals.
• Design for AI-powered experiences, including conversational interfaces, agentic workflows, and AI-assisted features, with a clear eye on transparency, trust, and usability.
• Lead user research efforts including usability testing, contextual inquiry, and user interviews to make informed product decisions and build empathy for users.
• Guide clients through your design process, explaining the why behind decisions and next steps.
• Plan, run, and facilitate workshops for clients, including client-facing demos and project kick-offs.
• Collaborate with developers, product managers, and clients to determine priorities and best next steps that deliver value toward a client's vision.
• Stay curious about what's happening in the AI space and help evolve how we design AI-native products, sharing what works and what doesn't.

We are excited about you, because you:

• Love getting in front of clients, running workshops, sharing your learnings, and bringing them along on the design process journey.
• Bias toward action when it comes to getting work done.
• Quickly dive into a problem space, assess the situation, understand goals, and drive toward productive outcomes.
• Break down design problems into actionable, clearly communicable steps.
• Bring empathy, humility, and a learning mindset to everything you do.
• Stay up to date with the latest research, UX, and visual design trends, including how AI is reshaping what products can do and how users interact with them.
• Thrive in fast-paced, quickly changing environments and are comfortable with ambiguity.
• Ask the right questions, provide critical thinking and feedback to your team, and contribute to a culture of learning.
• Don't just build what clients ask for. You dive into a space, understand the business objectives, and propose solutions that best solve the problems at hand.
• Understand how the design process fits into agile software development.
• Are excited about what's happening in the AI space but stay focused on delivering real value to users, not chasing novelty.

If you had worked at Focused over the last 3 months you may have:

• Designed the end-to-end UX for an AI-powered document Q&A tool, including how users form queries, interpret results, and trust AI-generated responses.
• Facilitated discovery workshops with a client to map their existing workflows and identify where AI agents could meaningfully reduce friction.
• Created a research plan and conducted user research for API development for a two-sided marketplace.
• Paired with developers to prototype and test an agentic workflow UI, iterating based on user feedback on transparency and control.
• Paired with developers and product management to determine MVP scope for a greenfield customer marketplace.
• Led a client kick-off for a new project, working face-to-face with clients to understand their goals and determine next steps.
• Contributed to Focused's internal AI design playbook, capturing patterns and principles for designing trustworthy AI experiences.
• Helped write this job req.

What sets exceptional candidates apart:

• Experience designing AI-enabled products, including conversational interfaces, agentic workflows, or LLM-powered features, with a focus on usability and user trust.
• Familiarity with the technical landscape of agentic systems (LangChain, LangGraph, or similar) and how design decisions shape what's buildable.
• A portfolio that demonstrates both classic product design craft and thoughtful approaches to novel AI interaction patterns.

What to know before you apply:

• You will be expected to work for up to four days a week in person, be it from our office in London or from client sites.
• The London salary range for this role is: £72,000 - £97,000.